Phil Friedman

7 years ago · 5 min. reading time · ~10 ·

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BeBee At the Crossroads: Wrapping Up This Series

BeBee At the Crossroads: Wrapping Up This Series

beBeeld « @beBee



Preface: I started this series slightly less than a year ago with the article "Affinity Networking On the Line". That piece generated a huge number of comments and the longest discussion thread I've ever achieved.

Since then, there followed six more articles in the series, each talking about an aspect of beBee's potential development and growth. The discussions range from what a perfect publisher would look like to how beBee might step into the vacuum created by LikedIn as it dismantled its Groups.

Some readers agreed with the points I made, and some disagreed... vehemently. But I think it's all been to the good since candid discussion and exchange of ideas and opinion is what it's all about. And the spirit displayed in the lively discussions was one of optimism about beBee's potential and what appeared to be the opportunity to have some input into the development of a new, upstart, truly user-centric social media platform.

Now, with the long-awaited second iteration of the platform about to be launched and beBee's direction strongly writ, if not actually carved in stone, it seems appropriate to wrap up what has to date been an open-ended conversation. For beBee has arrived at a crossroad   ― where walking the walk needs to supersede merely talking the talk.

Without proven engagement drivers like LinkedIn Groups and high-quality independent writing on LinkedIn's Publishing platform, LinkedIn would likely devolve into no more than a place for professionals to park their digital CVs/resumés.

Data Analyst and LinkedIn Expert, Samantha Bailey, in Signposts to the Imminent Diminution of LinkedIn Groups and Professional Networking, LinkedIn, February, 2017


Before Writing Comes Thinking

Make no mistake, LinkedIn's history and experience over the past fourteen years comprise the 800-pound gorilla in the room that social media and professional networking start-ups ignore at their peril.

The main lesson taught by that history is that engagement is one of the key factors in making a social networking platform more that just a lackluster resume-parking and recruitment-search facility engagement between readers and authors, and engagement of users with each other.

By "engagement", I mean here authentic intellectual and social exchange, in which people discuss ideas, opinions, and feelings, and do not just mindlessly compliment one another.

In other words, where there is a genuine commitment to the maxim "content is king" and not just the payment of lip service.

If content is king, then organic networking is the queen...

A second key factor is organic networking, that is, the systematic support of user-driven connections. While the third is user-centric development that provides the tools and features that users want and need, not just what the platform thinks it needs in order to control and profit from their activity.

Identifying these key factors is not just some airy-fairy rumination, but rather a fact-based observation. For the history is that existing major algorithmically-controlled social nets experienced their greatest growth spurts during times when they were less controlled and more organic.

¨Content is king, and if you want to be the king of social networks you must dedicate time and effort into ... content creation.¨
Javier Camara, CEO of beBee in Content Creation, A Must To Attract Audience And Consumers, on beBee
Text Copyright © 2017 by Phil Fnedman — All Rights Reserved
Image credits Phil Fnedman, Google Images. and FreeDigitialPhotos net

Content and Engagement are intimately related. If a social media platform wants to generate strong engagement, then it needs fresh, interesting, engaging content. This fact has been demonstrated on LinkedIn and later on beBee.  Moreover, an overwhelming percentage of the most desirable content flows onto a platform via long-post self-publishing.

Therefore, if beBee wants to build engagement in the true sense of the term it would do well going forward to take very seriously the importance of its Producer sub-platform, its promotion, and operation.

I also suggest that it's critical to understand engagement involves more than mutual exchanges of honey-drenched accolades. While a writer may at first feel elated over receiving bouquets of kudos from his or her peers, such elation is generally short lived ...

... once a writer realizes such exchanges do not truly constitute engagement, but as an activity, are akin to talking to yourself in a mirror.





hi (ET ZX Zee




erect Gop."The True Story of Snow White's Great, Great, Great Granddaughter"

Moreover, engagement is fueled not only by long-form posts themselves but by the active discussions which grow like symbiotic organisms in the comment threads of those posts.

Thus, if beBee wants to build engagement, it needs, I submit, to encourage lively and stimulating exchanges or, at the very least, it needs to refrain from creating an ethos that confines the platform environment to being an incarnation of The Mary Tyler Moore Show.

The experience with LinkedIn Groups should serve as both a roadmap and a warning to beBee concerning the structure of its affinity-based Hives...


As LinkedIn moved away from pro-actively managed Groups to a much looser system that more closely resembles beBee's hives, LI suffered increased user dissatisfaction.

Anyone who has more than just a passing acquaintance with Groups on LinkedIn as they were structured and supported before 2015 knows their power to engage business people and professionals in wide-ranging industry-specific discussions and to generate seriously large membership numbers.

Simply because, in some misguided paroxysm of bad judgment, LinkedIn effectively dismantled its original Groups, there is no reason for beBee to overlook the huge potential serious business and professional groups have for attracting large numbers of users to the platform.

Looking back over this series, I see the following themes running through the discussions:

1)  Meaningful content builds Engagement.

2)  Active Engagement builds the user base.

3)  The market awaits the development of a genuinely user-centric social media platform.

4)  A strong publishing sub-platform with organically based distribution attracts writers who produce meaningful content.

5)  Organic affinity-based networking appeals to business people and professionals who want to interact with their colleagues and peers.

6) Organic affinity-based networking also appeals to and supports those whose interests run to more "creative left-brained" activity (as Ian Weinberg and Sara Jacobovici might put it) and thereby facilitates left-brainers, right-brainers, and even no-brainers to exist simultaneously on the platform, thereby widening its appeal to potential users.

7) There is a substantial vacuum in the market for a platform that incorporates strong, empowered industry- and profession-specific groups (hives).

Anyway, that's the way I see it as I seek to wrap up this series of articles. What do you think? As always, your comments and criticisms are invited and appreciated.

― Phil Friedman

Author's Notes:  The previous articles in this beBee vs beBee series are

1) Affinity Networking On the Line

2) I Wish, I Wish ... for a Perfect Publisher

3) Building Engagement on Social Media

4) With a Little Help for My Friends

5) Differentiation Thru Conversation: beBee and the Quest for Market Share

6) Finding the Right Balance

7) Hives, Groups, and Froot Loops

If you enjoyed this post and would like to receive notifications of my writing on a regular basis, simply click the [FOLLOW] button on my beBee profile. Better yet, elect there to follow my blog by email. As a writer-friend of mine says, you can always change your mind later.

As well, feel free to "like" and "share" this post and my other articles — whether on beBee, LinkedIn, Twitter, Facebook, or Google+, provided only that you credit me properly as the author, and include a live link to my original post.

About me, Phil Friedman:  With 30 some years background in the marine industry, I've worn numerous hats — as a yacht designer, boat builder, marine operations and business manager, marine industry consultant, marine marketing and communications specialist, yachting magazine writer and editor, yacht surveyor, and marine industry educator. I am also trained and experienced in interest-based negotiation and mediation.

In a previous life, I was formally trained as an academic philosopher and taught logic and philosophy at university.

Before writing comes thinking (The optional-to-read pitch)

As a professional writer, editor, university educator, and speaker, with more than 1,000 print and digital publications, I've recently launched an online program for enhancing your expository writing: learn2engage — With Confidence. My mission is to help writers and would-be writers improve their thought and writing, master the logic of discussion, and strengthen their ability to deal with disagreement.


For more information, click on the image immediately above. Or to schedule an appointment for a free 1/2-hour consult or to sit in on one of our online group sessions, email: I look forward to speaking with you soon. 





Phil Friedman

5 years ago #62

I would not be as critical as I am, Claire L Cardwell, if we had not been promised this "great update" for nearly two years. I would have preferred not to have an update, rather than now have to go back and patch my entire archive of articles. Cheers!

Phil Friedman

5 years ago #61

well, the long-promised new beBee is up and running.. sort of. It’s so screwed up that half the images in articles posted and running without a problem for nearly two years have suddenly disappeared and been replaced by the deadly gray bee. Has anyone at beBee heard of testing before releasing?

Phil Friedman

6 years ago #60

No comment. I can't understand it. Mostly because I can't remember the last time I paid a cover charge to enter a merchant's store. So, I can't figure out why a potential employer would pay to look at the resume of a potential employee. Anyway, Mark, I invite you to read my piece at Cheers!

Phil Friedman

6 years ago #59

Yes, the long-awaited change is in the works. Profede has arrived with blockchain treatment of user "data" to enable being paid in "tokens" for having one's "data" used. I think.

Phil Friedman

6 years ago #58

@Tina Holli - What you have experienced and what you have recognized is precisely what some of us have been saying from shortly after beBee USA premiered. You cannot maintain a professional level hive without the ability to filter the content coming in to assure that it meets the stated mission of the hive. And to my mind, if a given piece meets the topic parameters of 8 hives, then you should be able to share that piece into all 8 hives. (There is one drawback with that, however, when the hives are used to determine what goes to whose feed, there might be duplication or more frequent appearance of a given piece. Not sure that is a deal breaker, however. Thank you for reading and joining the conversation.

Phil Friedman

6 years ago #57

No, Harvey, that is how they market the platform and attract users.The idea being, the greater the number of users the more capital value the enterprise has because they monetize the accumulated database by selling access to the information contained therein for big data analysis and targeting, marketing, advertising, and recruitment search. Influencers are supposed to be celebs in their own right or extremely popular on social media. The problem was most of their anointed "Influencers" fell on their faces and many were being overshadowed by some independent writers. So to protect their asses, some LI management people chose to begin limiting the exposure indie writers received, thereby killing their chances of racking up popularity numbers that rivaled those of designated Influencers. Cheers!

Harvey Lloyd

6 years ago #56

By stating the "LI's chosen "Influencer" marketing program", i am assuming this is how they monetize the platform?

Phil Friedman

6 years ago #55

You are absolutely correct, Franci, about those necessary three elements. Thanks for joining the conversation.

Phil Friedman

6 years ago #54

To answer your question, Harvey, LI walked away from properly managed profession- and industry-specific groups because, to my mind, many such groups were growing so large and powerful (influential) that they represented channels of distribution that were independent of LI's manipulation and control, and which challenged the viability of LI's chosen "Influencer" marketing program. As to why beBee has refused to implement true Affinity Networking through the obvious channel of properly managed Hives (nee Groups), I have no idea -- except that I do know that beBee has now changed its tagline motto from "Affinity Networking" to "Successful Personal Branding", which signals what? The desire to pursue an objective that has proven itself a failure on other platforms? Thank you for reading and joining the conversation. Cheers!

Phil Friedman

6 years ago #53

Good to hear from you, Gerald Hecht. I hope you are well and will rejoin the "conversation" soon. Cheers!

Harvey Lloyd

6 years ago #52

Thanks for this. It really changed my perspective in viewing some of the dialogue in this area. I am a social media neophyte and intend on staying that way. But if i could bother with a question. Given the premise that we know one would not want to shoot themselves in the foot intentionally, why wouldn't this be allowed on bebee and why did LI walk away from? Economics? control? It just doesn't sound like they would arbitrarily dismantle something unless someone benefited.

Phil Friedman

6 years ago #51

Don \ud83d\udc1d Kerr — you betcha, bud. Cheers!

Phil Friedman

6 years ago #50

Thank you, Anne \ud83d\udc1d Thornley-Brown, MBA, for reading and the kind words. Your ling history and experience on LinkedIn is particularly valuable in this context. Cheers!

Phil Friedman

6 years ago #49

Thank you, Charlene Norman, for taking the time to read and for the kind words. I think it noteworthy that, when LI devolved into a circle-the-wagons posture, it began a downward user activity (and profit) spiral. Of course, that may not have mattered to ownership because they were playing the VC game that we saw end up in the MS $26 billion buy-out. The only stakeholders in the mix who were not considered were the platform users and members. Another lesson of history.

don kerr

6 years ago #48

Phil Friedman "Thus, if beBee wants to build engagement, it needs, I submit, to encourage lively and stimulating exchanges or, at the very least, it needs to refrain from creating an ethos that confines the platform environment to being an incarnation of The Mary Tyler Moore Show." And thanks for the kudos. The Beezers connection was my major and most beneficial takeaway from beBee and we will always have that genuine connection.
Great summary. This is the key "... existing major algorithmically-controlled social nets experienced their greatest growth spurts during times when they were less controlled and more organic".

Phil Friedman

6 years ago #46

Don \ud83d\udc1d Kerr, I agree with you that if we refuse to examine and learn from our experience, we will be locked into repeating our mistakes. I am reminded of this by a post running on LinkedIn that may herald a new and different approach to online networking, one which has been consistently ignored by the moguls of social media. Your recent post was to my mind both courageous and astute. Proud to call you a fellow Beezer. (CC: Jim Murray)

Phil Friedman

6 years ago #45

Joanne, profession- and industry-specific hives would benefit greatly from topic filtering controls, as did the original forms of groups on LinkedIn. I had my own industry specific group on LI, whose membership was comprised of about 1,000 marine industry professionals, and I co-managed another such group which had more than 25,000 members. The conversations and information posted there was restricted to topics in the marine industry. The members did not want to see meme's about being positive in life or read someone's recount of their latest romantic disaster. They wanted to talk and be informed about industry issues, products, processes, and so on. Affinity networking is nominally based on associating with people who share common interests. How can you effect that successfully if every time you join a hive expecting to find content about a specified core topic, say automobile racing, you are instead bombarded with posts on how to choose the best eyeliner for your makeup kit? The answer is, you can't. Just as important, in the case of Hives on beBee (as opposed to groups on LI), topic filtering is essential because the selection of Hives influences what the beBee algorithm puts into your general feed. So if you allow anything to be posted to any hive, the entire rationale for that system is completely undermined. Cheers!

Phil Friedman

6 years ago #44

Thank you, Joanne, for reading and commenting. I believe that all of your points are valid -- except, perhaps, one. I stand by my assertion that Hives must be topic filtered in order to achieve the much sought after Affinity-based networking capability -- notwithstanding your point about "cross-pollination". For even in a system built around topic-filtered hives, it is possible to have numerous "general topic" or open Hives, where cross-pollination can be encouraged, indeed fomented. For example, there is currently a hive "English on beBee" which encourages the posting of all articles written in English, irrespective of topic. And hives like "Lifestyle" which are pretty broad and open always. Topic restricting some hives does not require topic restricting all of them. Cheers!

Phil Friedman

6 years ago #43

Jim, thanks for the kind words. I am not yet certain, but I am beginning to think that you are right about posting on beBee and sharing back to LI in the general update feed (not on the tightly controlled Pulse feed). It seems that LI doesn't reall want indie native content, certainly not on Pulse. But actually tracks and makes available stats on long form posts shared from offsite to the update feed. So with you, I am beginning to think, "duh!"

Jim Murray

6 years ago #42

This has been a great series of posts and you should be proud of it. I do hope you are sharing this over in the Lumpy Kingdom, as there are still many over there who are disgruntled but not yet convinced that beBee is the right place for the be. But, and here's that old chestnut. Why, when you can organically reach more people on LinkedIn by linking your beBee-published post to your LI news feed, plus have access to any followers you have here, would anyone in their right mind not want to post on beBee? But then again, to quote Bob Dylan, "People are crazy and times are strange..."

Phil Friedman

6 years ago #41

It's natural, I think, for committed beBee users to have strong ideas about how the platform should evolve. And an open and candid exchange of those ideas is healthy. But it's equally important to keep in mind that those who make the monetary investment and accept the financial risk of development ultimately decide it's direction.

Phil Friedman

6 years ago #40

With the "reset" of beBee objectives for the next generation of the platform (see Javier \ud83d\udc1d beBee's ), it is, I believe worthwhile to look again at this piece and its comment thread. Cheers!

Wayne Yoshida

6 years ago #39


Phil Friedman

6 years ago #38

At my house for years, the "conversation" went like this: "Dad, you're just not listening to me!" To which I'd reply "No, I am listening very carefully to you. I'm just not agreeing with you."

Wayne Yoshida

6 years ago #37

Phil Friedman - you know, I caught myself clicking on the plus button on various comments and responses. So, maybe - no - I am - a hypocrite. I need to fix that. The thank you does work well. Maybe it's like art - you either like something - or not. But I still would like to know how come. And yes, the difference between talking to or at people. A lot of family arguments at our house were pretty hilarious in this exact way . . . .

Phil Friedman

6 years ago #36

Wayne, ignoring for the moment your predilection for boinking, I am personally fine with using the "relevant" button for that kind of "like" on a post and the "+" for that kind of thank you on a comment. Indeed, the "+" in response to a comment on one's post sends out a notice to the commenter that the author "liked" the comment. Thank works well, don't you think? None of this, however, substitutes for an informed comment. Just as a bland, generic comment does not substitute for genuine engagement. I guess it all comes down to what your looking for on social media. Namely, whether it's ego-boosting reinforcement or discussion and intellectual exchange. Like the difference between two people talking to each other versus talking AT each other. Cheers!

Phil Friedman

6 years ago #35

Not a hijack at all, Wayne. And I applaud your sharing the various articles on how to use beBee with newcomers to the platform. However, in the context of this discussion, I need to point out that many of the instructions concerning the operation of hives do not solve the basic problem of managing them in a way that will, in the long run, see the development of serious industry- and profession-related hives or groups. For example, the instruction for identifying posts inappropriately posted to a given hive says "The user who posted that information will immediately be notified with a suggestion to change the hive it’s published in." Unfortunately, you're smoking ganja if you think that a serious spammer or someone primarily intent on posting to a hive with a large membership will pay any attention to such "suggestions". And I know that I, for one, would not want to make the effort to build and operate a large hive if I could not take pro-active steps on a timely basis to keep topic-inappropriate material out. Thanks for reading and joining the conversation. Cheers!

Wayne Yoshida

6 years ago #34

This is a good one, and I think we covered this before . . . I think part of this behavior comes from a "Facebook mentality" -- See something from a friend. Boink the "Like" button - because the friend posted it. It seems to be a mindless pressing of a button just because someone you know - or connected to - posted it. The "expected" response is "now you have to like me back." Why? Because we are friend-connected. Boink, boink, boink. But if you like something - I'd like to know why someone liked something. We call this "engagement" - let's simplify this - let's call it intelligent conversation/discussion. And this is what I tell people when I talk about or promote beBee. I have received a comment about the boinking habit: Someone said to think of the "boink" as "Thank you." So maybe there needs to be a 'Thank You" button. Nah. I'd still like to know why you liked something -- or if you disagree - let me know and maybe I can learn about a different view or opinion. Thanks for a great series, Phil Friedman

Wayne Yoshida

6 years ago #33

Jerry Fletcher - I experience the same thing. So - now when I recruit or demonstrate beBee to people, I also mention the Hives containing instructions to newcomers. Like: "beBee Cheat Sheet" - "beBee Guide" - And "Suggestions for beBee" - Sorry about the hijack, Phil . . .

Jim Murray

6 years ago #32

Guilty as charged.

Phil Friedman

6 years ago #31

And oh yeah, Jim. Thanks.

Phil Friedman

6 years ago #30

No, Jim, as usual, you've cut through the wrappings and gotten right to the gold surprise inside the box. The key to building active groups is active management. Seeding discussions, nurturing the conversations, courting genuinely knowledgable people to join and participate. And yes, having the tools to keep out the trolls, spammers, and the like, so that members look forward to spending time on the group interfacing with their industry or professional peers. Kinda like the Beezers. Cheers!

Jim Murray

6 years ago #29

Oh yeah....good post. LOL. Phil Friedman

Jim Murray

6 years ago #28

I think that the big difference between beBee hives and Linkedin groups, even in the sad state they are in now, is that LinkedIn group owners work very hard to moderate and stimulate their groups. The same cannot be said here. Right now they feel more like an outbound marketing destinations than they do real interactive entities. And this is not about the moderation tools or anything other than participation. On LI there are probably 30 groups that are massive and active on beBee this is all still very much a work in progress. The only thing (IMHO) that will get group owners migrating their groups here, short of a total collapse of the concept on LI ,is more active moderation and stimulation. I'm sure there is more than that, but I'm a pinhead when it comes to this stuff.

Milos Djukic

6 years ago #27

Phil, I understand your attitude... "One way to bring deeper meaning to appreciation is to be specific—and what aspect of a person would it be better to be specific about than their core personality traits?" by Dr. Ryan Niemiec from article titled: "Are You Skimping on Compliments?" on

Phil Friedman

6 years ago #26

My problem is that "good job" said too frequently is devoid of real meaning. It's similar to the current parent generation's practice of giving award ribbons to kids for just showing up at sports meets. And when someone on social media repeatedly and uniformly posts generic "good post" or "great insight" comments, without any indication of even giving the author the respect of reading the post, find it turns me off. I'd also argue that it shows more respect to an author to post a critical comment that demonstrates one has actually taken the time and made the effort to read the author's post. For the record, I do not pretend to even begin to understand social media or why people pursue it or what they et out of it. And I can only and do only speak for myself in this particular matter. Well, actually in almost all matters. Cheers!

Milos Djukic

6 years ago #25

#25 I agree with you Phil (without a hint of charity, ever). No-Muzak approach does not allow that kind of manipulation. Thank you for the kind words :) Cheers, my friend

Phil Friedman

6 years ago #24

Milos, I repeat that mutual respect is the most solid of foundations for friendship, and applies in our case. The interesting thing, though, about respect is that it does not require agreement, nor does it connote even a hint of charity. Cheers!

Phil Friedman

6 years ago #23

Well, Milos, I am blown away by being told that -- for I was never aware of that fact, although I've known for a long time of your use of the expression you coined. To be sure, that is definitely a "kindness" because it is definitely undeserved and unwarranted. Again, it is likely a difference in our respective understandings of the semantics of "kindness", but, again for me, it implies something that is neither earned, nor warranted. For example, when one receives a verbal compliment, one often thanks the complimenter for the "kind words". That reply is considered an expression of modesty which, in turn, implies that the compliment is not warranted. Is that "fake" modesty? I don't really know, and I guess it depends on one's intentions in expressing it. But whether we can agree or not on the connotations of "kindness", I think we can agree that praise and support should be based on respect. And friendship on mutual respect -- which I am not hesitant to say is the case for our friendship. Cheers, my friend -- and thank you, however belatedly, for the compliment. :-)

Milos Djukic

6 years ago #22

Phil, Despite all "fake praises" on both side, our friendship and respect were not short lived. It is rock steady.

Milos Djukic

6 years ago #21

it is not my perception of kindness Phil. You have not "recognized" genuine praise even in my "A great person deserves no less" post dedicated to you. Kindness have nothing with the superior-subordinate communication or condescension. We are all equal before or in the eyes of "social media God", but also rather unique and different. And that is great. Thank you for reading and commenting. Kind Regards, Milos

Phil Friedman

6 years ago #20

Milos > "People, who are willing to be a true friend could have a quite different character or temperament. I still believe in "positive" connection and kindness..." I'd point out that nothing that has been said here in opposition to that view. Indeed, I personally have always sought and recommended positive connection. I believe, however, that at times you and I differ is in our respective views of what constitutes genuine and authentic connection. This may boil down to a semantic issue, but for me, connection has virtually nothing to do with kindness -- for to my mind, "kindness" implies condescension or, at the very least, an unequal superior-versus-subordinate relationship. Cont. Pt.II

Phil Friedman

6 years ago #19

Pt. II -- In contrast, I believe the basis for genuine connection is respect -- respect for the feelings and well-being of others, as well as respect for their intelligence, intellect, ideas and opinions. And I do not find " mutual exchanges of honey-drenched accolades" to be respectful. For how can a formula comment, however "positive" and dripping with honey, be respectful when it is generated without even reading or pondering that to which it is nominally applied? Let's be very clear here. I in no way denigrate genuine praise, but I would point out that in order to be genuine, praise has to come from the heart and be based on actually taking an interestest in what or whom one is praising. It cannot be automatic and ubiquitous, or it is fake -- as is so much of what transpires on social media. I think that another point on which we disagree is when you say that "Professional success in social media is a result of our humanity and willingness to recognize what is important..." I personally do not see social media as a venue for "success." For me, social media is a vehicle to achieve connection and engagement, which I see as ends in themselves. Consequently, the nature of exchange on social media becomes very important in my view, and yes, I do see fake (inauthentic) "kindness" and "praise" as being detrimental to the kind of exchange I seek. Cheers!

Milos Djukic

6 years ago #18

"Is it really hard to just say “Good Job?” Yes. For some. I don’t particularly understand their points of view so I have nothing to compare it to given that I am very open at encouraging people. Why? Because you get to see those little twinkle in their eyes right after you praised them and you know that you have done something emotionally compassionate today. Its those “little smiles” that they hide because they are embarrassed whenever given a compliment, and that is totally… Kawaii (Trans: “Cute”)" from "The Best Things in Life are Free…" by Mindless Adventurer on (see link in comment #16)

Milos Djukic

6 years ago #17

You are very welcome Phil Friedman, my friend. "I also suggest that it's critical to understand engagement involves more than mutual exchanges of honey-drenched accolades. While a writer may at first feel elated over receiving bouquets of kudos from his or her peers, such elation is generally short lived." - Phil Fredman "What makes us unique is not our professional successes, social media itself or other trivia. Professional success in social media is a result of our humanity and willingness to recognize what is important and that's nobility. Not only humanity and nobility directed towards our family, but also towards others: "little"- great people in social media, with all its weaknesses. An important extrinsic motivation is based on the external support: readership attention, comments, confrontation of opinions and praise. Interaction is of a great importance." it's critical to understand that engagement in social media and networks also involves praises and acceptable accolades. People, who are willing to be a true friend could have a quite different character or temperament. I still believe in "positive" connection and kindness. This does not mean boredom, indulgence, "honey-drenched accolades", or a lack of creativity; on the contrary, it is a real sign of the mutual interaction, healthy engagement, joy, kindness and respect. Such exchanges are an integral part of social media activities and truly constitute engagement. I think that criticism is also must and useful for everyone, but social media criticism modeling, that will have fruitful effects (stretch and grow), is a special kind of art. There are some wonderful people here, who are not prepared to "survive battles" without serious consequences.

Phil Friedman

6 years ago #16

Milos, thank you for reading and for citing these articles. I may be obtuse, but I do not see the relevance of the cited articles. Perhaps you could explain the point(s) you are seeking to make. Thank you. And cheers!

Milos Djukic

6 years ago #15

"The Best Things in Life are Free…" by Mindless Adventurer on "But whether or not compliments are welcomed and the appropriate way to use them has a great deal to do with personality and culture." by David Livermore from article titled: "Compliments and cultural intelligence" on More about David Livermore: "One way to bring deeper meaning to appreciation is to be specific—and what aspect of a person would it be better to be specific about than their core personality traits?" by Dr. Ryan Niemiec from article titled: "Are You Skimping on Compliments?" on More about Dr. Ryan Niemiec

Phil Friedman

7 years ago #14

Jerry, thanks for reading and commenting. You make some very valid points, at least to my mind. I am particularly pleased to see that I am not the only one to appreciate the power that the "old" groups on LinkedIn demonstrated. For I have been urging beBee for quite some time now to provide the tools to run such groups (hives) here. See my and

Phil Friedman

7 years ago #13

I am glad, Sara, that you noticed my (self-) reference to "no-brainers -- who have definitely to be included if we are to make a place for everyone. :-) To speak bluntly, I've often been misunderstood (or perhaps more accurately, expressed myself badly) and thought to favor restriction of what can or should appear. But nothing could be further from the truth. For I am in favor of an almost entirely open forum. It's just that, by the same token, I also favor equally open questioning and disagreement -- within, of course, the bounds of pertinence and civility. Thank you for reading and commenting. Cheers!

Sara Jacobovici

7 years ago #12

Thank you for the mention Phil Friedman to add legitimacy to left-brainers being able to be creative. Does this mean that us right-brainers can be logical? As you say, "left-brainers, right-brainers, and even no-brainers [can] exist simultaneously on the platform, thereby widening its appeal to potential users."

Jerry Fletcher

7 years ago #11

Phil, I'm late to the party but I concur with your thinking. The one thing missing from beBee is the strong group orientation that, to my mind, made Linked In so powerful. Also, friends I send to beBee without a brief on how it works all are initially confused. A better explanation of the interface and the opportunities would be helpful. Also, I'm beginning to get direct sales pitches which really bugs me. I don't mind them if there is a relationship established but not right out of the chute. Are there other improvements possible? Yes. Surely. But I'll wait for the upgrade and then take another look.

Phil Friedman

7 years ago #10

Thanks, Don, for saying so. Tracking software may have difficulty telling the difference between a real comment and one generated by a robot or hum-bot (human equivalent of a robot) but those who come to sample beBee can. And unless they are of the sort who are happy to bot-chat, not many will stay or sign up if they do not find real conversation. It's somewhat like the difference between customer service and what has come to be known as CRM (customer relations management), where the latter has mainly to do with trying to create the appearance of caring, rather than actually delivering the reality of what sales promised. Cheers!

don kerr

7 years ago #9

Phil Friedman So very much appreciate your perspective, insight and observations. I could not agree more wholeheartedly with this statement and it is the key to why I still carry the beBee flag. "By "engagement", I mean here authentic intellectual and social exchange, in which people discuss ideas, opinions, and feelings, and do not just mindlessly compliment one another."

Phil Friedman

7 years ago #8

Deb, I too feel there are many things about beBee which are very attractive, as well as a few that I regularly question -- ever since, Jim Murray and I first made of major introduction of the platform to our followers and connections on LinkedIn more than a year ago via our interview of Javier in an installment of our HE SAID HE SAID series. This "beBee VS beBee" series, however, has sought to discuss how different users see the platform, particularly what they see as desirable future development and strategy for future growth. Some, including Jim and I, have from the beginning been excited about beBee precisely because we've seen it as an opportunity to have input into the development of a truly user-centric platform. Thanks for reading and commenting. Cheers!

Phil Friedman

7 years ago #7

Thank, Pascal, for reading and commenting. I understand your reticence concerning use of the term "launch", for in today's digital world products are brought to market long before their development is anywhere near complete. And it is left to the paying customer to struggle with the built-in problems whilst the "builder" gets the product from Beta to full completion. :-) Just saying. Cheers!

Phil Friedman

7 years ago #6

Thank you, Laurent, for reading and for the kind words. Cheers!

Ian Weinberg

7 years ago #5

Thanks for the mention Phil Friedman I appreciate what you've communicated as well as your approach, as a fellow left hemispheran!
thanks Phil Friedman, we are working hard on a entire new platform. Our growth is starting to be really promising and 100% organic. I do love organic growth and organic engagement. We are expecting an INCREDIBLE last quarter ;-) Buzz on !

Laurent Boscherini

7 years ago #3

Thank you Phil Friedman for sharing your very wise approach, so well expressed as experienced.

Pascal Derrien

7 years ago #2

Nice finale I must say Mr Phil Friedman, a complicated but not a complex equation , the key is sustainability and consistency which can be a problem in an environment where life span both for a writer or its audience can be very short lived. ''Launch'' is no longer a feature of the industry, my previous team was working on what we called Rapid Releases 3 to 5 a week we had actually banned the word launch as it does not reflect IOT any longer anything from technical patches to marketing or functionality was introduced organically with a FAQ almost daily. Reactivity and true agility operationally speaking for this platform will be key as it does scale up :-) My two cents

Phil Friedman

7 years ago #1

FYI, you are mentioned in this article: Javier \ud83d\udc1d beBee.

Articles from Phil Friedman

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6 years ago · 2 min. reading time


4 years ago · 1 min. reading time


6 years ago · 1 min. reading time


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