Lisa Laporte

11 months ago · 1 min. reading time · visibility ~10 ·

chat Contact the author

thumb_up Relevant message Comment

Advertising In Q4

Advertising In Q4

Oh, the dreaded Q4. Before it starts it’s already busy! 


Companies need to advertise in Q4 just as much as any other quarter, but because they aren’t ready, they sit on it. At the beginning of the year, it’s unfathomable to put time and effort into getting it done, after all, there are 3 other quarters to get through. Yet, every year it sneaks up on you all the same. Once it’s time to face the music there are so many other things to get done like end-of-year paperwork and documentation as well as preparing for the following year. It all falls in the same time frame on top of making sure you have a successful campaign.


As a company or marketing firm, if you have marketing dollars left, you should use them up before the year is over! Maybe you didn’t have the opportunity to buy for the whole year, so you decided to wait until the last possible second to make your purchase, the problem with that is, you may not have the kind of inventory choices that will really give you the best bang for your buck. In other words, if you wanted to strategize specific dates for a launch, limited inventory might not allow for that plan.


For example, if you really want to promote during the holidays, it’s a great time to do so as people are truly seeking to purchase. On the other hand, because it’s the end of the year, there will be limited space because of the holidays themselves, and overall, less available inventory. Instead of having the opportunity to construct the perfect time frame like you would earlier in the year, you may be stuck with getting leftovers dates.


Start planning your Q4 campaign early so you can get the most return on your investment and even better, you’ll have one less thing to worry about.



Photo by Luke Chesser on Unsplash 

thumb_up Relevant message Comment
Comments
Bill Stankiewicz, 🐝 Brand Ambassador

Cool topic ,Lisa thank you for sharing here. Please follow and share my posts too here and if anyone is looking for a job here in GEORGIA, let me know, I am active on 5 boards here and am plugged into the Supply Chain Industry, I work for free helping people WARM Regards to everyone reading this post, Bill Stankiewicz President Savannah Supply Chain Office: 1.404.750.3200 Info@savannahsupplychain.com https://www.youtube.com/watch?v=cBu5urd-8fM

More articles from Lisa Laporte

View blog
6 months ago · 1 min. reading time
Lisa Laporte

The Tech Things That Can Help You Mentally

Gadgets have always been added assistants to our e ...

7 months ago · 2 min. reading time
Lisa Laporte

Why Your Cover Letter Is So Important

I can’t lie and tell you that applying for your ne ...

8 months ago · 2 min. reading time
Lisa Laporte

Boosting Work Morale

If you have the opportunity to be working right no ...