4 Important Marketing Trends in 2018
Leading brands invest in live events.
Approximately two-thirds of marketers say that they will increase the number of live events they host in 2018. This is because marketers recognize that live events are one of the most effective marketing channels.
There is a reason that some of the world's most successful organizations, including Salesforce, Airbnb and Google, host an annual event designed to bring existing customers, prospective customers and the press together under one roof.
Influencer marketing remains a useful strategy.
Nearly 95 percent of marketers who use an influencer marketing strategy believe it is effective. Brands interested in connecting with prospects via social media will continue to turn to influencer marketing. Influencers create compelling content that appears to be organic in many cases.
Brands create multichannel cold-outreach campaigns.
The average cold email response rate is low, and it will continue to decline as email clients get better at filtering out junk mail. The best marketers develop integrated marketing campaigns that use a combination of email, video, digital ads and other channels to engage prospects in new and exciting ways.
Brands Leverage Micro-moments.
Google defines micro-moments as any moment that drives a customer to use their mobile device on the fly, whether they want to learn something, go somewhere, do something, or buy something. In 2018, the brands that spend the most time trying to learn, understand, and capitalize on these micro-moments are going to have the highest possibilities of success. It requires deeper demographic research and a video and mobile-intensive strategy, but with the new tools I think we’ll see develop, it’s going to be easier to approach for modern brands.
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