30 seconds on why not to buy 'LIKES' on SOCIAL MEDIA
So my potential client calls me and tells me she needs 10K likes by the end of this month. My first reaction would be to hang up the phone right here, right there as it is clear: we have a very different idea about how to use social media. But, of course, I don't hang up. I am Virag, a responsible and mature entrepreneur (and a lady) and I don't just hang up phones if I don't like something. Dah...I know.聽
So I try to get a picture of why exactly we need that 10K likes by the end of the month? Does she have a show coming up and she needs leads? Does she have a huge message to share and she wants people to know about it?聽
But the answer, such as many times sounds as follows: I need those likes to give me credibility.聽
Aham. I take a deep breath as I know the next 20 minutes are mine and I will need to explain to her why this approach is so wrong with this from the idea till the execution. She listens. So I am already thankful I did not hang up the phone: people who listen are the people you want (and will enjoy) working with.聽
After the 20 min talk, she says she understands and she agrees. I am relieved as I know that she won't be joining the group of people (and companies) on聽social media聽who聽will pretend, fake and buy likes while believing in false hopes and ideas.
And what did I tell her?
Well, here is a 30-second sum up of it.
What is your take on buying likes on social media?
#ff6600;">Yay or Nay?
***
Virag is a digital communications strategist and personal branding whiz, who聽is helping聽individuals and brand owners building a successful online media presence that is authentic,聽sustainable, and recognizable. She is also the founder of Almost Jewish, a pro-Israel movement that aims to change the stereotypes about Israel and the Jewish people one day at a time.聽
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Comments
Virag馃悵 G.
7 years ago#7
THANK YOU for bringing ethics in! (Agree)
Virag馃悵 G.
7 years ago#6
So so so agree, Stephan :-)
Virag馃悵 G.
7 years ago#5
Yep, can't agree more. Big fake games are happening out there and people become 'someones' and 'gurus' without a knowledge or actual skills.... Sad, scary, and disappointing but G-d bless all the others who are truly walking the walk and talking the talk :-)
Virag馃悵 G.
7 years ago#4
Agree. Likes can be a kind of indication and are certainly the most visible ones, but, as you said, they should not be taken too seriously. And I still advocate for organic reach and likes -- so much potential there.
Virag馃悵 G.
7 years ago#3
You had some excellent questions, Sandra! Thank you for raising them.
Virag馃悵 G.
7 years ago#2
Haha this is a new expression for me, but I am totally taking it :-D
Virag馃悵 G.
7 years ago#1
You are NEVER EVER late ;-) I always loved the video option but sometimes I simply don't have time to play around. Go, and do your first video dedicated to me ;-)