Amazon E-commerce Specialist | Marketplace Growth Strategist

📂 Portfolio | Amazon E-commerce Specialist & Marketplace Growth Strategist

Welcome to my professional portfolio!

With over 10 years of hands-on experience in Amazon Seller Central, Walmart Marketplace, and Shopify, I have consistently delivered impactful results by driving sales growth, optimizing operations, and launching successful brands. My proactive approach and deep understanding of e-commerce have helped businesses scale and thrive in competitive markets.

📈 Proven Sales Growth & Operational Efficiency

• Transformed a small e-commerce business from $500/month in sales to $100,000/day within 1.5 years by optimizing product listings and streamlining workflows.
• Achieved Amazon Category Top Seller status through strategic marketplace management and targeted advertising.
• Reduced order processing errors from over 10% to under 5% by implementing Standard Operating Procedures (SOPs) and reorganizing team workflows.

🏢 Rebuilding Teams and Solving Complex Problems

• Successfully rebuilt an entire e-commerce team after a company-wide resignation, hiring new talent, restructuring operations, and creating training materials for fast onboarding.
• Addressed legacy issues like inventory mismanagement and outdated workflows by collaborating with production teams and implementing efficient systems.
• Led cross-functional teams to align goals and improve overall business performance.

🏷️ Brand Development & Product Launches

I have successfully launched and managed multiple brands across various categories, contributing directly to their growth and success:

• Face Masks (With U Shop): Concept development, product design, Amazon account management, and advertising.
• Women’s Athletic Wear (Knit Riot): Full brand launch and marketplace management.
• Pet Supplies (BLUE SAUCE): Product development, FBA optimization, and multi-platform sales expansion.
• Aromatic Stickers (STICK’N FRESH): Product concept and brand development for face mask refresh stickers.
• Women’s Fashion (Made by Johnny): E-commerce management and operational efficiency, leading to significant sales growth.
• Beauty & Hair (La Belle Hair): Brand development and marketplace expansion for premium hair products.
• Fashion Accessories (UnikThread): Team rebuilding and product line management, stabilizing operations and driving sales.

I have built these brands from scratch by handling branding, product development, inventory management, and advertising strategies across various marketplaces.

📊 Advanced PPC Advertising & Marketing Strategy

• Managed and optimized Amazon PPC campaigns (Sponsored Products, Sponsored Brands), significantly improving ROI and reducing ACoS.
• Created and executed data-driven marketing strategies using tools like Helium 10 and Jungle Scout to outperform competitors.
• Planned and implemented seasonal promotions and pricing strategies across platforms, driving consistent sales growth.

🚚 Inventory & Supply Chain Optimization

• Designed and implemented efficient FBA inventory structures, reducing storage fees and preventing stockouts.
• Coordinated with logistics teams to improve supply chain efficiency and minimize delays.
• Developed proactive inventory tracking and forecasting systems to optimize stock levels.

🌐 Diverse Marketplace Management

• Managed product catalogs and listings on Amazon, Walmart, Shopify, and Etsy.
• Successfully maintained MAP (Minimum Advertised Price) policies to protect brand integrity.
• Adapted marketing strategies for different platforms, targeting the right audience with tailored content.

💼 Leadership & Strategic Management in Korean Companies

• In Korean-owned businesses, I acted beyond platform management, taking on responsibilities like inventory planning, and team leadership.
• This broader business management experience strengthened my ability to think strategically and solve complex problems holistically.

🔑 Key Strengths

• Problem-Solving: Proactively identifies and resolves operational bottlenecks and market challenges.
• Data-Driven: Makes strategic decisions based on data analysis and performance insights.
• Adaptability: Thrives in fast-paced environments and quickly adapts to new tools and market changes.
• Innovation: Continuously learns and applies new technologies to improve business performance.

I am excited to bring my hands-on experience and proven success in e-commerce growth to new challenges. Let’s connect and explore how I can help your business grow and succeed!