Bhavesh Parekh

Augmented reality app development is all about living the scenes from our favorite science-fiction movies.

From Stanley Kubrick’s acclaimed movie 2001: A Space Odyssey to James Cameroon’s magnum opus Avatar, if the science-fiction movies all had one common factor in hand, it was the prediction of futuristic tech concepts. Minority Report did it. Back to the Future did it. Blade Runner did it. And the list could go on.

They have all presented to us their versions and interpretations of a future dominated by advanced technologies. And most of them have come true or are in development currently. Self-driving cars, video calling facilities, anti-gravity jetpacks, and more. But what has been one of the most interesting advancements that have also been implemented in commercial aspects is the phenomenon called augmented reality.

Today, the augmented reality market is worth $3.5bn with over 1bn users using an application of this technology. Gradually, companies and businesses are waking up to the potential of augmented reality and realizing that they could be tapped for profits and innovative marketing and promotions. Numbers also reveal that over 70% of the users share that augmented reality would bring them profits.

But there’s one specific industry that perhaps has the best and the most interesting application of augmented reality – the retail industry. Close to 63% of the shoppers believe that augmented reality will elevate their shopping experiences. And true to this, companies are listening and implementing the technology into their operations and promotions as well.

If you hardly had any information about this, well, this particular post will help you understand everything you need to know about augmented reality in retail (in detail).

So, let’s get started.

Augmented Reality – Saving Retail Stores From Doomsday

Ever since online stores started coming in and the on-demand economy started growing, retail stores have been pushed to the sidelines. They’ve been facing concerns like decreasing footfalls, piled up inventories, shutting down branches, and more. And this is not something new. Between the years 2010 and 2013, mall visits reported a decline by 50% . That was a time these technologies had just started popping up.

Such concerns gradually became a real challenge for retail store owners between the years 2015 and 2018. With eCommerce giants like Amazon rising simultaneously, retail stores were further pushed back. And we all know what happened in 2020. The pandemic again shut a lot of stores because of social distancing protocols.

Over the years, a lot of businesses survived, too. But they have been mostly because of adopting digital transformations in their operations. Several businesses across the globe resorted to innovative solutions to their concerns, increasing the curiosity and loyalty of consumers.

And one technology that has always been under the radar for experimentation is augmented reality.

Original Blog : AR VR App Development Company USA