"Probability Shadow" on YouTube
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Patrick Scullin
Are You Marketing To Deaf Ears?
If you’ve been around marketing or sales for more than forty-six minutes, you’ve heard the expression “What’s in it for me?” to describe the mindset of your prospect. · WIIFM is the human default signal. We process the world in selfish terms–– how does this product or service, th ...
Randy Keho
Following Careers of Independent Artists Leads to Meet-and-Greets
There were distinct advantages to being a music critic at a daily newspaper prior to the advent of the internet. · I was always getting stuff in the mail. Granted. A lot of it was junk, similar to what we now call spam. · But, I occasionally received some really neat stuff. · Bac ...
Randy Keho
Discovering Lauper & Davis Before They Were Famous
I experimented with a lot of things in college, but the only one I got addicted to was music. · I couldn't wait to get my next fix. And, best of all, it didn't cost me a dime. · All I had to do was walk down one of the many hallways of my 14-story dormitory and I'd be exposed to ...
Candice 🐝 Galek
Customer Experience Anyone?
Now that I have your attention! · There's an old adage that the customer is always right. But that's all it is: a saying. · The truth is that the customer isn't always right. Running my own e-commerce company has taught me that it's especially important to balance the needs of yo ...
Candice 🐝 Galek
Zoella Zeebo - Britains Most Powerful Influencer
How old is Zoella? · Zoella Zeebo was born on 28th · March 1990. Her real name is Zoe Elizabeth Sugg. She is famously known by her username on YouTube which is Zoella. She is a beauty and fashion influencer, vlogger, author and YouTuber. As of now, she is 27 years old. · She be ...
John White, MBA
How The Rise of Influencers Like Michelle Phan Has Changed the Game in Advertising
We've all seen them: retired football players hawking dieting meal plans, retired politicians pushing pharmaceuticals, and actors swearing by the latest sunscreen in television commercials. Celebrity spokespeople are as old as celebrities themselves. Even back in the 1700's, the ...
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