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David Auer CPA
Using Social Media Effectively As An Accountant
Social media is an integral part of the modern digital business model. But for accounting and finance firms, finding an excuse to post online can be surprisingly tricky. Follow these tips to get the most out of your social media presence. · Complete All Profile Information · Too ...
David Auer CPA
Why Do We Need Accounting?
What’s the point of accounting? If you ask an accountant that question, they may look at you like you’ve grown two heads. The real question should be, why wouldn’t we need accounting? It’s the backbone of our businesses and finances, the reason we were able to develop trade and c ...
Greg Rolfe
Steady as she goes
According to the Nautical Dictionary “steady as she goes” means to stay on the same heading. So to not change direction would be a decent understanding of that term. In our own lives we often would like to cry out “steady as she goes”, do not change course. But as time goes by t ...
Susan 🐝 Rooks, The Grammar Goddess
Hiring Others: Lessons Learned
A while ago, I had a project I could not complete on my own. I knew my own limitations – I can do a lot of stuff, but sometimes we all need help – so I went looking for recommendations from friends and colleagues. · While there is no shortage of eager professionals ready to help ...
Jerry Fletcher
Building Brand On Your Professional Website
There is a difference. · A web site built for an independent professional, the folks we call advisors, consultants, coaches, counselors, trainers, designers, artists, and freelancers of all types, is not like a product site. Professionals may have an “alphabet stew” of credentia ...
Jerry Fletcher
Consultant Marketing Virtual Virtuoso
Professional Speakers are out in front. · I don’t mean on stage but rather in figuring out how to make the most of presenting virtually. · I asked in a “mastermind” group, “Anyone else finding that you know more about how to make virtual meetings work both in terms of technical ...
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