Anton Joseph Bruckner, symphony number 8, very good rendition and recording.

Ottorino Respighi The pines of Rome and the Fountains of Rome, Great recording

Are You Marketing To Deaf Ears?

If you’ve been around marketing or sales for more than forty-six minutes, you’ve heard the expression “What’s in it for me?” to describe the mindset of your prospect. · WIIFM is the human default signal. We process the world in selfish terms–– how does this product or service, th ...

Following Careers of Independent Artists Leads to Meet-and-Greets

There were distinct advantages to being a music critic at a daily newspaper prior to the advent of the internet. · I was always getting stuff in the mail. Granted. A lot of it was junk, similar to what we now call spam. · But, I occasionally received some really neat stuff. · Bac ...

Discovering Lauper & Davis Before They Were Famous

I experimented with a lot of things in college, but the only one I got addicted to was music. · I couldn't wait to get my next fix. And, best of all, it didn't cost me a dime. · All I had to do was walk down one of the many hallways of my 14-story dormitory and I'd be exposed to ...

Customer Experience Anyone?

Now that I have your attention! · There's an old adage that the customer is always right. But that's all it is: a saying. · The truth is that the customer isn't always right. Running my own e-commerce company has taught me that it's especially important to balance the needs of yo ...