Senior SEM/Google Ads Specialist - New York City - beBee
Description
About Bebee
Bebee is a dynamic personal branding and social networking platform dedicated to helping professionals connect, collaborate, and share content that aligns with their unique interests and industries. With a global presence and a growing community, we’re committed to empowering individuals and businesses to build their brands and foster meaningful professional relationships.
We are currently seeking a Senior SEM/Google Ads Specialist to join our team in Manhattan. This is a full-time position with a hybrid work setup, giving you the best of both worlds—flexibility and in-office collaboration.
Key Responsibilities
Strategy & Planning
- Develop, implement, and optimize SEM strategies primarily on Google Ads, ensuring campaigns align with overall marketing goals and brand guidelines.
- Conduct in-depth keyword research, competitor analysis, and audience targeting to maximize reach and ROI.
Campaign Management
- Create and manage pay-per-click (PPC) campaigns across various networks (Search, Display, Video, etc.), ensuring performance meets or exceeds defined KPIs.
- Monitor daily and monthly budgets, adjust bids, and allocate resources to maintain optimal campaign efficiency.
Performance Tracking & Optimization
- Analyze campaign performance through detailed reports and dashboards, identifying insights and trends that drive data-based decision-making.
- Implement and maintain tracking systems (Google Tag Manager, conversion tracking, etc.) to accurately measure and report on campaign performance.
Collaboration & Communication
- Work closely with cross-functional teams such as Marketing, Content, and Data Analytics to align SEM strategies with broader company objectives.
- Communicate campaign results, key insights, and recommendations to stakeholders in a clear and concise manner.
Continuous Improvement
- Stay up to date with the latest SEM trends, Google Ads updates, and best practices.
- Explore and test new approaches (A/B testing, new ad formats, emerging channels) to drive continuous performance improvement.
Qualifications
Experience
- 4–5+ years of hands-on experience managing Google Ads campaigns (Search, Display, Video).
- Proven track record of delivering successful campaigns with measurable ROI.
Certifications
- Google Ads and Google Analytics certifications are highly desired. Additional certifications (e.g., Microsoft Advertising, Facebook Blueprint) are a plus.
Technical Skills
- Proficiency in Google Analytics, Tag Manager, and other relevant SEM tools.
- Experience with remarketing tactics, A/B testing, and advanced audience segmentation.
Language
- Native-level English is required.
Educational Background
- While there is no strict minimum academic requirement, a bachelor’s degree in Marketing, Advertising, or a related field is a plus.
Compensation & Benefits
Competitive Salary
- Estimated range for this senior-level role: $90,000–$110,000 per year (commensurate with experience).
Comprehensive Benefits Package
- Medical, dental, and vision coverage
- 401(k) plan with employer matching
- Paid time off (vacation, sick leave, and holidays)
- Flexible spending accounts and commuter benefits
- Professional development opportunities and ongoing training
Work-Life Balance
- Hybrid work setup: Flexibility to work remotely and in our Manhattan office
- Flexible schedule allowing for a healthy work-life integration
- Supportive, collaborative team culture committed to professional growth
Growth Opportunities
- We believe in fostering talent and providing the resources to help you succeed. As a Senior SEM/Google Ads Specialist at Bebee, you’ll have access to ongoing training, mentorship, and the potential for career advancement within our expanding global organization.
Recruitment Process
- Initial Screening: We will review your application and, if qualified, schedule a brief phone/video call to discuss your experience and career goals.
- In-Depth Interview: Next, you’ll have an interview with the Marketing Director and team members to assess skills, culture fit, and deep dive into technical expertise.
- Practical Assessment (if applicable): Depending on the role, we may ask you to complete a brief Google Ads case study or optimization plan.
- Final Discussion & Offer: Successful candidates will have a final conversation about compensation, benefits, and next steps.
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