Retail General Manager - Mission Viejo, CA

About Specialized · Innovation has guided our every decision since 1974. As more riders of all ages get on the roads, trails, and streets than ever before, we're here to do the best work of our lives to push the greatest human powered machine into the future each and every day. W ...

Job description

About Specialized
Innovation has guided our every decision since 1974. As more riders of all ages get on the roads, trails, and streets than ever before, we're here to do the best work of our lives to push the greatest human powered machine into the future each and every day. We're a team of barrier-breakers, disrupters, and problem solvers. We're committed to building a diverse and inclusive workforce where every teammate can succeed as we inspire riders everywhere.
In Specialized Retail, we strive to be a transformative, inclusive, authentic, rider focused, and collaborative team that creates the best bikes and delivers world class rider care attention. Simply said, we provide quality in our products and to our riders at every interaction and are looking for a teammate to be a part of this growing team. Reach out – we're here to help you build your career at Specialized.
This role will be based at the Rock n Road Mission Viejo location
Job Summary
A critical member of the Specialized retail network, the General Manager balances excellence in retail operations with a passion for the power of a great brand. The General Manager maintains the culture of the business and sets up the tone of the stores across multiple locations in a region. The ideal candidate has a consistent record encouraging successful, profitable retail, and wants to take that expertise to the next level as a driver of outstanding brand experience in a non-conventional retail setting. Beyond being a well-adapted business leader, the General Manager works collaboratively with multiple store teams, retail partners, and local riders as a host, mentor, brand advocate, and customer service ace. Ultimately, you're driven by the desire to lead a team toward maximum productivity and efficiency. A Specialized General Manager will oversee all staff, budgets, and operations of the local Specialized retail stores. This role also works cross-functionally with other members of the Specialized team to facilitate store-based events passionate about education, product launches, advocacy, and brand innovation.

How You'll Make a Difference

• Oversee six retail locations spanning Orange County to San Diego, ensuring operational excellence across all sites.
• Lead by example with a strong in-store presence, fostering a rider-first culture and adherence to SOPs.
• Drive store goals and KPIs through data-driven decisions to optimize performance and profitability.
• Develop and retain top talent through coaching, mentoring, and performance management across multiple locations.
• Create an elevated rider experience by enabling team flexibility between service and sales roles.
• Build inclusive, authentic relationships with customers, team members, and local cycling communities to reinforce brand presence.
• Manage budgets for localized sales and marketing programs and maintain accurate reporting to operations leaders.

What You Need To Win

• Passion for cycling and the Specialized brand
• A current or former retail manager with minimum 2 years of team management experience
• Proven multi-location management experience, ideally overseeing 5+ stores or equivalent complexity
• Excellent communication with the ability to effectively interact with riders and team members
• Ability to work a flexible schedule Monday through Sunday as business dictates
• Strong analytical skills to interpret data, forecast trends, plan for growth, and make decisions that align with long-term business objectives.
• Strong understanding of P&L, budgeting, and cost control to ensure profitability across multiple locations.
• Familiarity with retail management systems and data analytics tools to optimize operations.
• Comfortable leading through organizational changes, implementing new processes, and driving adoption across teams.
• Capable of managing cross-functional initiatives such as events, product launches, and activations.
• Experience recruiting, training, supervising, and appraising staff
• Ability to handle complex interpersonal situations with empathy and professionalism
• Demonstrated success in team building and leadership development
• Ability to stand for extensive time periods; while occasionally walking, kneeling, or reaching
• Able to lift at least 50 lbs. or more and use proper lifting skills

TELL ME MORE

• Competitive health, dental, and vision coverage
• Short & Long-Term Disability + Life Insurance
• Optional supplemental coverage (Critical Illness, Accident, Term Life)
• Paid vacation, holidays, Sick Time and 8 weeks parental leave
• 401(k) with company match
• Employee discounts on Specialized products and partner brands
• Fitness & Events reimbursement + commuter benefits
• Base salary: $85-90k annually
• For eligible employees

At Specialized, your base pay is one part of your total compensation package and will depend on your work experience, skills, certification, and location.
For additional information on benefits and perks, please visit:

Here at Specialized we believe that bikes have the power to change lives. Our culture is one of passion, striving to break barriers and have a positive impact on the world.
We want to increase representation of all races, genders, and body types in the cycling industry and are committed to building a diverse and inclusive workforce where all people thrive. We encourage everyone – especially those from marginalized groups – to apply to our job postings and help us earn the position as the rider's brand of choice. We are always looking for creative, innovative, and passionate people who are eager to contribute to our mission of pedaling the planet forward. Regardless of your qualifications, if you are ready to make a difference, please apply and let us know how you can make an impact at Specialized
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