Digital Marketing Specialist - Sunrise, FL, US
1 day ago
Job description
Objective
The Digital Marketing Specialist – Email owns the execution, optimization, and performance of email marketing campaigns and automated journeys. Reporting to the Digital Marketing Manager, this hands-on role is accountable for driving engagement, lead generation, and measurable business outcomes through email marketing. This position ensures campaigns are delivered accurately, on time, and optimized for results.
Key Responsibilities
Email Channel Ownership
- Own the execution of all email campaigns, including build, segmentation, automation, testing, and deployment
- Monitor email performance metrics (open rates, click-through rates, conversions, engagement) and take action to improve results
- Optimize campaigns through A/B testing, personalization, and automated workflows to maximize engagement and business impact
Campaign Design & Support
- Collaborate with the Digital Marketing Manager to translate business priorities and campaign strategies into tactical, actionable campaigns
- Recommend improvements to campaign content, structure, and targeting based on data and insights
- Ensure all campaigns adhere to brand, compliance (CAN-SPAM/GDPR), and technical standards
Process & Reporting
- Document and maintain campaign workflows, best practices, and SOPs for repeatable success
- Provide regular reporting on email performance and identify opportunities for optimization
- Track and maintain subscriber lists, segmentation logic, and deliverability health
Collaboration & Stakeholder Support
- Serve as the primary driver of the email channel while collaborating with cross-functional teams (Brand, RevOps, Digital, Sales) for campaign alignment
- Educate stakeholders on email capabilities, automation options, and technical feasibility
- Participate in campaign planning meetings and contribute insights for performance improvement
Qualifications & Experience
- Bachelor's degree in Marketing, Communications, Business, or related field preferred
- 2-5 years of email or digital marketing experience
- Hands-on experience with HubSpot or similar marketing automation platforms strongly preferred
- Understanding of email best practices, deliverability, and compliance requirements
- Basic HTML/CSS knowledge for email editing and troubleshooting
- Strong organizational skills and attention to detail
Success in This Role Looks Like
- A smooth transition from basic email execution to structured, scalable HubSpot programs
- Improved segmentation, consistency, and performance across email campaigns
- Clear documentation and repeatable processes that support future growth
- Strong partnership within the RevOps, Digital Marketing, and broader Marketing team
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