Conversion Rate Optimisation

Only for registered members United States

3 days ago

Default job background
$400 - $0 (USD) budget
This document outlines the scope, deliverables, acceptance criteria, and payment structure for Conversion Rate Optimisation services. · Milestone 1 – CRO Audit & Action Plan · Scope: · Full store CRO audit · Identify conversion leaks · Prioritised roadmap with expected impact le ...
Job description
This document outlines the scope, deliverables, acceptance criteria, and payment structure for Conversion Rate Optimisation services.
Milestone 1 – CRO Audit & Action Plan

Scope:

  • Full store CRO audit
  • Identify conversion leaks
  • Prioritised roadmap with expected impact level
  • Wireframe suggestions

Acceptance Criteria:

  • Written PDF roadmap
  • Annotated screenshots
  • Clear implementation plan
  • Client approval required before implementation begins

Note:
Strategy only. No implementation included.
Milestone 2 – Homepage & Product Page Core Fixes

Scope:

  • Value proposition refinement
  • USP placement
  • CTA improvements
  • Product page restructuring
  • Trust signals placement
  • Add to cart optimisation

Acceptance Criteria:

  • Implemented on duplicate theme first
  • Before and after proof
  • Mobile and desktop optimisation
  • Client approval before going live
Milestone 3 – Merchandising & AOV Optimisation

Scope:

  • Cross sell widgets
  • Recently viewed section
  • Collection restructuring
  • Scarcity messaging
  • Image hover and zoom

Acceptance Criteria:

  • Fully working functionality
  • No speed reduction
  • Mobile optimisation proof
Milestone 4 – Cart & Checkout Optimisation

Scope:

  • Free shipping emphasis
  • Delivery estimate placement
  • Checkout acceleration
  • Cart UX improvement

Acceptance Criteria:

  • Full checkout test completed
  • No payment issues
  • Documented proof
Milestone 5 – Technical, SEO & Performance

Scope:

  • Meta optimisation
  • Schema implementation
  • Canonical fixes
  • Remove unnecessary apps
  • Speed optimisation

Acceptance Criteria:

  • SEO checklist provided
  • Speed improvement proof
  • No ranking errors
Milestone 6 – Tracking Validation

Scope:

  • GA4 validation
  • Meta pixel validation
  • TikTok pixel validation
  • Purchase event tracking

Acceptance Criteria:

  • Screenshot proof
  • Test purchase verification
Contract duration of 1 to 3 months.

Mandatory skills:
Conversion Rate Optimization, Shopify, Landing Page, A/B Testing, Shopify Templates, Web Design


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