Conversion Rate Optimisation
3 days ago

Job description
This document outlines the scope, deliverables, acceptance criteria, and payment structure for Conversion Rate Optimisation services.Milestone 1 – CRO Audit & Action Plan
Scope:
- Full store CRO audit
- Identify conversion leaks
- Prioritised roadmap with expected impact level
- Wireframe suggestions
Acceptance Criteria:
- Written PDF roadmap
- Annotated screenshots
- Clear implementation plan
- Client approval required before implementation begins
Note:
Strategy only. No implementation included.
Milestone 2 – Homepage & Product Page Core Fixes
Scope:
- Value proposition refinement
- USP placement
- CTA improvements
- Product page restructuring
- Trust signals placement
- Add to cart optimisation
Acceptance Criteria:
- Implemented on duplicate theme first
- Before and after proof
- Mobile and desktop optimisation
- Client approval before going live
Scope:
- Cross sell widgets
- Recently viewed section
- Collection restructuring
- Scarcity messaging
- Image hover and zoom
Acceptance Criteria:
- Fully working functionality
- No speed reduction
- Mobile optimisation proof
Scope:
- Free shipping emphasis
- Delivery estimate placement
- Checkout acceleration
- Cart UX improvement
Acceptance Criteria:
- Full checkout test completed
- No payment issues
- Documented proof
Scope:
- Meta optimisation
- Schema implementation
- Canonical fixes
- Remove unnecessary apps
- Speed optimisation
Acceptance Criteria:
- SEO checklist provided
- Speed improvement proof
- No ranking errors
Scope:
- GA4 validation
- Meta pixel validation
- TikTok pixel validation
- Purchase event tracking
Acceptance Criteria:
- Screenshot proof
- Test purchase verification
Mandatory skills:
Conversion Rate Optimization, Shopify, Landing Page, A/B Testing, Shopify Templates, Web Design
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