Search Engine Marketing Specialist - Poughkeepsie - GrowthAssistant

    GrowthAssistant
    GrowthAssistant Poughkeepsie

    2 days ago

    Description

    Job Description

    The GrowthAssistant SEM Manager provides support with SEM campaign execution through keyword research, ad copy, and performance monitoring. This role is ideal for someone who wants to work with a growing brand and desires continuous learning and growth during their career.

    • Support SEM campaign setup: keywords, ad copy, and landing pages
    • Conduct keyword and competitor research using Ahrefs, SEMrush, and Keyword Planner, etc.
    • Work with regional teams to localize or refine keywords and ad copy
    • Review search terms daily and apply negative keywords
    • Monitor daily spend pacing and report variances
    • Assist with landing page updates and A/B tests
    • Pull and analyze SEM performance data for weekly and monthly reporting

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