- Determine marketing resource needs for all V&A verticals (Corporate Accounts, National and Regional Accounts, Trade, Field Reimbursement, Pricing & Contracting and Patient Services)
- Develop value propositions for formulary decision makers (Payers, PBMs, GPOs, Institutions)
- Co-Design, with V&A Groups and considering Brand priorities, the strategic priorities for V&A resources (different pieces for V&A use and for field sales use) for the brand
V&A Operations (30% of the role) Lead and manage critical business planning frameworks and activities - Lead "above brand" initiatives such as the V&A Corporate overview presentation, V&A Capabilities presentation, payer pull-through process, and My Ipsen V&A website
Knowledge & Experience: BA/BS in a related field is required; advanced degree is preferred
8-10 years experience with a focus on payer marketing
Previous experience working with agencies on creation of materials
Previous experience working with promotional material review committees (legal, regulatory, medical) and managing new product launch or label expansion Strong project management skills, setting and executing against deadlines and delivering on commitments
Experience with both Pharmacy and Medical benefit products, with knowledge of Rare Disease, Oncology and Neurology preferred - Excellent communication and collaboration skillThe annual base salary range for this position is $175,000 - $260,000.This job is eligible to participate in our short-term incentives program. At Ipsen we are proud to offer a comprehensive employee benefits package, including 401(k) with company contributions, group medical, dental and vision coverage, life and disability insurance, short- and long-term disability insurance, as well as flexible spending accounts. Ipsen also provides parental leave, paid time off, a discretionary winter shutdown, well-being allowance, commuter benefits, and much more.
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Director, Value - Cambridge - Ipsen Group
Description
Cookie NoticeTitle:Director, Value & Access Marketing and Operations
Company:Ipsen Biopharmaceuticals Inc
About Ipsen:
Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation. Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company's success. Join us on our journey towards sustainable growth, creating real impact on patients and societyFor more information, visit us at and follow our latest news on and .
Job Description:
Ipsen is a growing global specialty-driven biopharmaceutical company focused on innovation and specialty care. We aim to make a sustainable difference by significantly improving patients' health and quality of life, providing effective therapeutic solutions for unmet medical needs through differentiated and innovative medicines in Oncology, Neurosciences, and Rare Diseases.*
Patient-Focused: The patient is at the heart of everything we do, and improving their outcomes is the deliverable of every strategy.*
Employee Care: We care for our employees, who are the ambassadors making a real difference.*
Bold Leadership: We attract and develop bold, agile, entrepreneurial individuals who take full ownership of their decisions.*
Growth Opportunities: We offer a wealth of fulfilling challenges and growth opportunities in a fast-moving, game-changing organization.
About the RoleThe
Director, Value and Access, Marketing & Operations supporting the
Neuroscience Business Unit will be accountable for developing, refining and executing innovative, integrated programs across various channels at the time of launches and beyond to drive sustained Neuroscience brand growth.
Key components of this role will include value proposition development, creation of Value & Access (V&A) competitive strategy, marketing materials, agency management, direct to consumer/patient materials, budget management, V&A lead for above brand resources, annual business and strategic plans, message development and execution. It will require collaboration with V&A partners, vendors and agencies to ensure strategies and tactics are well integrated across brand campaign and meet brand priorities.
The
Director, V&A, Marketing & Operations reports to the Head of Strategic Pricing, V&A Marketing & Analytical Operations and will support them in their role as Chief of Staff for V&A.
In partnership with the V&A Leadership Team, this person helps to define objectives for the V&A organization, shape the culture, and drive effective alignment within the V&A Business Unit.
Leadership, collaborative and organization skills are critical.
This role requires active engagement with senior leaders, cross functional partners and the entire Value & Access team to communicate opportunities for increased efficiency and/or effectiveness and to establish and administer key business processes.
V&A Marketing (70% of the role): Lead on behalf of the V&A Team in key Brand activities including annual planning, pull-through, business reviews, product launch, training, forecasting, etc.
The pay range displayed above is the range of base pay compensation within which Ipsen expects to pay for this role at the time of this posting.
Individual compensation within this range depends on a variety of factors, including, but not limited to, prior education and experience, job-related knowledge and demonstrated skills.#LI-HYBRIDIPSEN is an equal opportunity employer that strictly prohibits unlawful discrimination.
We recruit, employ, train, compensate, and promote without regard to an individual's race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law.### Get In TouchIntroduce yourself to our recruiters and we'll get in touch if there's a role that seems like a good match.
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