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    Senior Digital Marketing Consultant - Lima, United States - Toledo Area Telecommunications Services, Inc.

    Toledo Area Telecommunications Services, Inc.
    Toledo Area Telecommunications Services, Inc. Lima, United States

    3 weeks ago

    Default job background
    Description
    Requisition ID

    30465

    • Posted
    Your Hometown Stations (WLIO/WOHL)

    Lima, OH

    Advertising

    Full-Time
    Your Hometown Stations is the regions leader for local News, Weather and Sports. We cover the stories you want to see all around West Central Ohio. Our news content is available live on air, online and on your phone.

    You are also able to get all of your local news right here on both on your desktop and mobile devices when you're on the go.

    Your Hometown Stations is a FOX/NBC/ABC/CBS-affiliated television station located at 1424 Rice Avenue in Lima, Ohio. Your Hometown Stations is owned by Block Communications, located at 405 Madison Avenue in Toledo, Ohio.

    BCI Media, a regional digital ad agency, is looking for a Senior Digital Marketing Specialist for our Northwest Central Ohio location.

    This hybrid position based out of our Lima, OH office oversees the digital revenue efforts of our local clients by strategizing, presenting, and overseeing processes related to digital recommendations and campaigns.

    This position is hybrid, with some workdays being remote, while others, such as client meetings, will be required to be in person.

    This position works closely with our Louisville, KY based home office and will also be responsible for coordinating with our Louisville Team to lead the training and education of local Account Executives and other key stakeholders with regard to various digital functions and products.

    Compensation for this position will be base salary plus incentives.
    Job responsibilities for this position include, but are not limited to:
    Work with local Account Executives to conduct proper digital CNA's with clients and ascertain their digital marketing needs
    Working with Digital Campaign Specialists and/or other Third Parties, to prepare digital solutions for local businesses.

    Manage the on-boarding process with Account Executives for their advertisers and work with Ad Operations to ensure on-time campaign launches.

    Periodically review client campaigns with Ad Ops to help ensure campaigns are optimized towards declared KPI's.
    Review campaign analytics on a regular basis with Digital Campaign Specialists, Account Executives and/or clients.
    Work with Account Executives to retain local digital customers and grow digital revenues annually.
    Ensure support staff maintains appropriate knowledge of all platform interfaces in order to support all digital sales efforts.

    Position Qualifications:
    3 years of digital campaign planning and/or management experience
    2 years' experience with display, SEM/PPC and social advertising and management
    2 years' experience with various website analytics (e.g. Google Analytics, Comscore, etc.)
    Experienced in creating strategic digital marketing plans
    Ability to make edits to digital ads and websites
    Knowledge of Google Ad Manager
    Must have well-developed presentation skills and be able to relay digital concepts in a variety of settings.
    Regardless of experience, training is provided in order to ensure that our agency strategy, processes and expectations are upheld.
    Why BCI Media is a great place to work:
    Low-cost family health benefits including Health, Dental, and Vision
    Company paid Health Savings Account
    100% paid Life Insurance, Short Term and Long Term Disability
    Incredible 6% employer 401K match
    Competitive paid time off
    Opportunities for learning and growth
    Collaborative Team with a strong values-based culture
    Learn from industry-leading talent
    Your Hometown Stations is an Equal Opportunity Employer.

    #J-18808-Ljbffr
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