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Marketing and Communications Manager - Lake Oswego, United States - Amber Kinetics Inc
Description
The Alzheimer's Association is looking for a dynamic, experienced professional to manage marketing communications initiatives in Oregon & SW Washington.
The Marketing Communications Manager will leverage all marketing communications channels to support strategic goals across the mission of the organization.
The Marketing Communications Manager will collaborate with Chapter Executive to develop, execute and evaluate community communications initiatives that complement the Alzheimer's Association national strategic plan.
JOB TITLE:
Marketing and Communications Manager
REPORTS TO:
Chapter Executive of Oregon and SW Washington
LOCATION :
Lake Oswego, OR office
STATUS:
Full Time based on 37.5 hours per week minimum
Grade 306 Exempt
ESSENTIAL DUTIES & RESPONSIBILITIES:
Manage year-round, community-wide media relations strategy and implementation, including:
Leveraging and/or developing full mission story ideas and key messaging that aligns with the mission and brand of the Alzheimer's Association;
Cultivating close relationships with local media across media types and at diverse outlets so that they are responsive to story ideas and turn to the Association when they have dementia-related needs;
Ensuring staff and volunteer spokespeople are prepared, equipped and empowered to represent the Association with a clear mission narrative when appropriate;
Pro-actively inserting the Alzheimer's Association into relevant trends and creating new opportunities;
Collaborating with the Home Office to manage an issues communications;
Sharing content and supporting Media Relations staff throughout the chapter as they pursue their strategic goals.
Promote strategic initiatives across marketing communications channels, including:
Maintaining digital platforms to maximize brand awareness and ensure a positive user experience;
Writing and editing content for weekly e-newsletter;
Resizing of existing creative on provided design platforms;
Leveraging and/or developing print and digital collateral as necessary to reach target audiences.
Oversee and/or manage social media accounts (Facebook, Instagram, Twitter, LinkedIn, etc.)
as appropriate, including:
Leveraging editorial calendar to plan full mission content;
Identifying paid social opportunities that complement traditional paid and/or donated efforts;
Analyzing insights to evaluate engagement and optimize posts.
Assure compliance with all Alzheimer's Association branding policies, procedures, standards and applicable regulatory requirements.
REQUIRED KNOWLEDGE/SKILLS/ABILITIES :
Understanding of the importance of consistent branding and messaging within a mission-based organization.
Superior written and verbal skills.
Creative thinking to ensure fresh approaches to annual and evergreen opportunities.
Solution-oriented with strong decision making skills, demonstrating effective cost/benefit analysis.
Management skills, including the ability to set milestones against goals, organize projects, establish and manage budgets and develop work processes.
REQUIRED EDUCATION AND EXPERIENCE:
Degree in relevant field or equivalent experience
Five years experience in communications and public relations.
Experience in social media.
Experience with InDesign and other design programs.
PHYSICAL REQUIREMENTS:
Prolonged periods of sitting at a desk and working on a computer.
Must be able to lift up to 15 pounds at times.
Ability and willingness to participate in minimal travel, have a valid driver's license and reliable vehicle.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.
Duties, responsibilities and activities may change at any time with or without notice.Who We Are
The Alzheimer's Association is the leading voluntary health organization in Alzheimer's care, support and research.
Our mission is to lead the way to end Alzheimer's and all other dementia- by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.
At the Alzheimer's Association, our employees are at the core of all we do. Our network of more than 1,900 employees across the United States makes a difference each and every day for those impacted by Alzheimer's and those at risk for the diseaseOur Vision
A world without Alzheimer's and all other dementia.
At the Alzheimer's Association, we believe that diverse perspectives are critical to achieving health equity - meaning that all communities have a fair and just opportunity for early diagnosis and access to risk reduction and quality care.
The Association is committed to engaging underrepresented and underserved communities and responding with resources and education to address the disproportionate impact of Alzheimer's and dementia.
The Alzheimer's Association is committed to diversity, equity and inclusion in the workplace and
provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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