Field Marketing Manager - Greensboro - Mercury Broadband

    Mercury Broadband
    Mercury Broadband Greensboro

    2 days ago

    Description
    Field Marketing Manager

    Location: Service centers in Mt. Vernon and Anderson, IN with region being in Mt. Vernon/North Anderson area.
    Position Type: Full-Time
    Compensation: Competitive Pay + Commission based incentives
    Benefits: Health, Vision, Basic Dental & Life Insurance, STD, LTD, 401k, Paid Time Off, Paid Training

    Job Summary:

    The Field Marketing Manager will be responsible for developing and executing localized marketing strategies to enhance brand presence and drive customer engagement in specific regions. This role demands a strategic thinker who can analyze market trends, collaborate with cross-functional teams, and manage various marketing initiatives, including events, campaigns, and partnerships. The ideal candidate will possess strong project management skills, a results-oriented mindset, and the ability to adapt strategies based on regional market dynamics.

    Key Responsibilities:

  • Strategic Planning: Develop and implement regional marketing strategies that align with overall company objectives and target audience needs.
  • Campaign Execution: Plan, coordinate, and execute field marketing campaigns, events, and promotions to generate leads and drive sales.
  • Market Research: Conduct market analysis to identify opportunities, competitive landscape, and customer preferences, ensuring marketing strategies are data driven.
  • Collaboration: Work closely with sales, product, and corporate marketing teams to ensure alignment of messaging, goals, and initiatives.
  • Performance Tracking: Monitor and report on the effectiveness of marketing initiatives, analyzing metrics and making recommendations for improvement.
  • Local Partnerships: Build and maintain relationships with local businesses, community organizations, and influencers to enhance brand presence and drive community engagement.
  • Content Creation: Collaborate with the marketing team to develop localized marketing materials, including brochures, presentations, and social media content.
  • Training and Support: Provide training and support to local sales teams on marketing initiatives and best practices.
  • Sales: Assist with sales efforts as needed, including direct selling and product demonstrations

    • Key Performance Indicators (KPIs)

    In this role, you will be responsible for driving the success of field marketing initiatives. Performance will be measured by the following KPIs:

    • Lead Generation: Number of qualified leads generated through field events and activities.
    • Conversion Rate: Conversion rate of leads to opportunities and ultimately to sales, an indicator of lead quality.
    • Marketing Activity Execution: Number of field marketing activities/events executed (e.g., trade shows, workshops, webinars). Adherence to budget and timelines for marketing campaigns.
    • Customer Engagement: Number of customer interactions at activities/events
    • Return on Investment (ROI): ROI from field marketing campaigns, calculated as revenue generated versus costs incurred. Cost per lead (CPL) for each marketing initiative.

    Qualifications:

  • Bachelors degree in marketing, Business Administration, or a related field preferred.
  • At least 2 years of experience in field marketing or a related role, preferably in a B2C environment. Technical industry experience a plus.
  • Proven record of developing and executing successful marketing campaigns and events.
    • Flexibility to work in varying shifts, including evenings and weekends.
    • Strong analytical skills with experience in data-driven decision-making.
  • Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.
  • Proficiency in marketing tools and CRM systems.
  • Ability to manage multiple projects simultaneously and work effectively in a fast-paced environment.
  • Strong organizational and analytical skills.
  • Ability to travel as needed to support regional initiatives. This could include up to 2 hours via company vehicle up to three times per week and one overnight stay once per month.
  • Valid drivers license and ability to travel as needed to support regional initiatives.

    • Physical Requirements:

  • While performing the duties of this job, the employee may be regularly required to stand, sit, talk, hear, reach, stoop, kneel, and use hands and fingers to operate a computer/tablet, telephone, and keyboard.
  • Specific vision abilities required by this job include close vision requirements due to computer work, and required driving.
  • Light to moderate lifting may be required.
  • Ability to sit at a computer terminal for an extended period.
  • May be required to operate general office equipment including but not limited to copiers, printers.
  • Ability to stand, walk, sit, and traverse job sites for extended periods.

    • Duties may also require as needed:

  • Ability to lift, carry, push, or pull 50100 lbs (frequently or repetitively depending on task).
  • Ability to move equipment up and down stairs when necessary.
  • Ability to work outdoors and indoors in all weather conditions year-round, including harsh environments.
  • Ability to stand for long periods.
  • Ability to ride in a vehicle for extended periods when traveling to job sites.

    • Organization: Mercury Broadband is a leading provider of high-speed Internet and digital phone service. The Company was founded in Topeka, KS, after recognizing a need for Broadband Internet access in rural America. A hybrid approach to serving these "last-mile" customers was developed by extending high capacity fiberoptic networks with the range, reliability, and flexibility of carrier-class wireless technologies. Today Mercury Broadbands rapidly expanding network is headquartered in Kansas City and provides Internet access to communities throughout five states across the Midwest.

    Why Join Mercury Broadband?

    Drive impactful marketing initiatives, collaborate with innovative thinkers, and shape the future of our brand in a supportive and growth-oriented environment.

    Competitive compensation, including attractive base salary and performance-based incentives.

    Comprehensive benefits package, supportive work environment, and opportunities for professional growth.

    Mercury Broadband is committed to a diverse and inclusive workplace. Mercury is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please contact the Human Resources Department.

    PIbdddff9a977f

  • Work in company

    Marketing Campaign Manager

    Only for registered members

    The Marketing Campaign Manager is responsible for planning, executing, and optimizing email marketing and digital marketing campaigns that drive engagement and demand, · generate qualified leads to support revenue growth, while contributing ideas to improve engagement, · efficien ...

    Chester Full time

    3 weeks ago

  • Work in company

    affiliate marketing manager

    Only for registered members

    + Creating and executing a strong performance marketing strategy & execution plan.Sector Noida Apply Now ...

    Media

    2 weeks ago

  • Work in company

    Search Marketing Manager

    Only for registered members

    We are seeking a creative-minded Search Marketing Manager to lead initiatives in paid and organic search. The ideal candidate will have strong organizational skills, be able to listen to clients' goals, and craft powerful search strategies. · ...

    Media, PA

    1 month ago

  • Work in company

    Digital Marketing Manager

    Only for registered members

    We are currently looking for a Digital Marketing Manager to join us at our facility in Glen Mills PA. · We are excited to invite applications for the position of Digital Marketing Manager a role that plays a crucial part in enhancing our global brand presence. We are looking for ...

    Glen Mills, PA

    2 days ago

  • Work in company

    Digital Marketing Manager

    Only for registered members

    We are currently looking for a Digital Marketing Manager to join us at our facility in Glen Mills, PA. We are excited to invite applications for the position of Digital Marketing Manager, a role that plays a crucial part in enhancing our global brand presence. · Shape and impleme ...

    Glen Mills Full time

    2 days ago

  • Work in company

    Digital Marketing Manager

    Only for registered members

    Job summary · Shape and implement innovative digital strategies that boost our website, social media, · and digital marketing efforts for the Industrial global business unit.ResponsibilitiesMeasure and analyze the success of digital campaigns. · Collaborate seamlessly with global ...

    Glen Mills

    1 week ago

  • Work in company

    Digital Marketing Manager

    Only for registered members

    Shape and implement innovative digital strategies that boost our website, social media, and digital marketing efforts for the Industrial global business unit. · ...

    Glen Mills

    1 month ago

  • Work in company

    Digital Marketing Manager

    Only for registered members

    We are currently looking for a Digital Marketing Manager to join us at our facility in Glen Mills PA. We are excited to invite applications for the position of Digital Marketing Manager a role that plays a crucial part in enhancing our global brand presence. · We are looking for ...

    US-PA-Glen Mills

    2 days ago

  • Work in company

    Digital Marketing Manager

    Only for registered members

    · ...

    Glen Mills, PA

    1 month ago

  • Work in company

    Travel Marketing Manager

    Only for registered members

    We are hiring for a Travel Marketing Manager to join our team. · The base pay range shown is a guideline for compensation and ultimate salary offered will be based on factors such as applicant experience and geographic location. · Lead the development of full‑funnel marketing str ...

    Wilmington $65,059 - $107,276 (USD)

    1 week ago

  • Work in company

    Marketing Campaign Manager

    Only for registered members

    The Lifecycle Marketing team sits in within Customer Marketing & Experience. The marketing team is responsible for maximizing lifetime value by driving engagement and retention of our existing customers through strategies and marketing programs across key moments in a customer's ...

    Wilmington

    3 weeks ago

  • Work in company

    Marketing Manager Biocolumns

    Only for registered members

    We are looking for a product marketing professional to join the Product Marketing team within Agilent's Chemistries & Supplies Division. · ...

    Wilmington

    1 month ago

  • Work in company

    Senior Marketing Manager

    Only for registered members

    We are seeking an experienced Senior Marketing Manager to lead our marketing efforts. The ideal candidate will have a strong background in account-based marketing, lifecycle marketing, segmentation or demand generation. · Own marketing data and segmentation strategy. · Lead accou ...

    Wilmington

    2 weeks ago

  • Work in company

    Manager, Marketing Analytics

    Only for registered members

    Seeking a dynamic and experienced Manager of Marketing Analytics to develop data-driven investment decisions. · Develop thorough data-driven analyses, insights, and recommendations across all digital channels. · ...

    Wilmington Full time

    4 weeks ago

  • Work in company

    Marketing Finance Manager

    Only for registered members

    The Channel Finance & Marketing Manager will have oversight of a $39MM+ budget across the Face-to-Face and ATL/OOH team. · This role will serve as the primary point of contact for marketing leadership when budget questions or discrepancies arise. ...

    Wilmington

    1 week ago

  • Work in company

    Travel Marketing Manager

    Only for registered members

    AAA Club Alliance is hiring for a Travel Marketing Manager to join our team. · We offer competitive annual salary and comprehensive health benefits package. · ...

    Wilmington, DE

    1 week ago

  • Work in company

    Marketing Manager

    Only for registered members

    We're seeking a highly organized and driven Launch and Moments Marketing Programs Specialist to help shape SAP's marketing future. · This role will support the development of integrated highest priority product launch strategies, digital playbooks, and marketing programs that dri ...

    Newtown Square $40,000 - $54,000 (USD) Full time

    3 weeks ago

  • Work in company

    Marketing Finance Manager

    Only for registered members

    This role will have oversight of a $39MM+ budget across the Face-to-Face and ATL/OOH team. · Acting as liaison for the team and finance when it comes to reporting and reconciling budgets monthly. · Future forecasting of expense and invoices and accruals. · ...

    Wilmington, DE

    1 week ago

  • Work in company

    Senior Marketing Manager

    Only for registered members

    We are looking for an experienced Senior Marketing Manager to lead Bolt's global marketing strategy and execution. This role is responsible for building and protecting the Bolt brand across all touchpoints, driving thought leadership, and ensuring Bolt shows up with consistency, ...

    Wilmington Full time

    2 hours ago

  • Work in company

    Senior Marketing Manager

    Only for registered members

    The Senior Marketing Manager will own marketing data and segmentation strategy, · defining priority audiences and translating insights into targeted campaigns. · 7–10+ years of progressive B2B marketing experience. · Strong background in Account-Based Marketing (ABM), lifecycle m ...

    Wilmington, DE

    2 weeks ago

  • Work in company

    Marketing Manager

    Only for registered members

    We are seeking an experienced marketing events contractor for an 8-month fixed-term engagement to ensure continuity of Cloud ERP Private marketing events. · 5+ years of experience in B2B marketing event management. · Proven ability to onboard quickly and operate independently. · ...

    Newtown Square $40,000 - $54,000 (USD) Freelance

    18 hours ago

Jobs
>
Field marketing manager
>
Jobs for Field marketing manager in Marcus Hook