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    E Commerce Specialist - Dallas, United States - Leap Brands

    Leap Brands
    Leap Brands Dallas, United States

    3 weeks ago

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    Description

    Overview: The E Commerce Specialist will lead and develop e commerce sites, TikTok shop and be the main
    driver of the platform including website content, product listings, and promotions.

    Responsibilities:

    • Manage and maintain our e-commerce platforms, including website content, product listings, and promotions.
    • Analyze website traffic, sales data, and customer behavior to identify opportunities for improvement and growth.
    • Optimize product pages for search engines (SEO) and ensure high visibility in search results.
    • Develop and execute digital marketing campaigns to drive traffic and sales, including email marketing, social media promotions, and PPC advertising.
    • Monitor and respond to customer reviews, inquiries, and feedback to enhance customer satisfaction and loyalty.
    • Collaborate with the marketing team to create compelling content, product descriptions, and visuals that resonate with our target audience.
    • Implement strategies to increase conversion rates, reduce cart abandonment, and optimize checkout.
    • Stay informed about industry trends, best practices, and emerging e-commerce and digital marketing technologies.
    • Conduct competitive analysis and benchmarking to identify market trends and opportunities for growth.
    • Work closely with the IT team to ensure website functionality, security, and performance optimization.

    Requirements

    • Bachelor's degree in marketing, E-commerce, Business Administration, or related field (or equivalent work experience).
    • Proven experience in e-commerce management, digital marketing, or related roles.
    • Proficiency in e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and digital marketing tools (e.g., Google Analytics, Newsletter.
    • Strong analytical skills with the ability to interpret data, generate insights,
      and make data-driven decisions.
    • Excellent communication, collaboration, and project management skills.
    • Creative thinking, problem-solving abilities, and attention to detail.
    • Familiarity with web development technologies (WordPress, HTML, CSS, JavaScript)
    • Ability to multitask, prioritize tasks, and meet deadlines in a fast-paced
      environment.
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