Director, Digital Performance Marketing - Larkspur - Link Logistics Corp

Description

Link Logistics Real Estate ("Link") is a leading operator of warehouses and business parks, specializing in last-mile logistics real estate. Established by Blackstone in 2019, the company connects consumption, technology, and the supply chain across its portfolio, which spans half a billion square feet. We leverage our scale, proprietary data and insights, and foundational focus on sustainability to drive success for our customers' businesses and deliver value for our stakeholders. We put our people, customers, and communities first and find ways to make a conscious, positive impact where we live and work. Every day, we work to reinvent and lead our industry forward by thinking bigger and challenging the status quo.
The Director of Digital Performance Marketing, reporting to the VP of Digital Marketing & Communications, will be responsible for driving growth and maximizing ROI through data-driven, multi-channel digital marketing campaigns. The ideal candidate has a strong analytical mindset, deep expertise in digital marketing and analytics platforms, and the ability to partner with cross-functional teams while meeting business objectives.
Digital Marketing & Communications is under the Corporate Communications umbrella. Within Corporate Communications, the vision is to create a unified, purpose-driven strategy that aligns communications and marketing, ensuring consistent messaging that builds trust, drives engagement and enhances our business. We continue the work to establish a modernized, best-in-class communications function, which underscores its fundamental importance to the business.
RESPONSIBILITIES:
Digital Analytics and Insights

• Aggregate, analyze, and derive insights from digital data to drive and support marketing strategies. This is inclusive of, but not limited to, data from email and lead generation, digital platforms, social media, earned media, and website traffic.
• Utilize analytics tools such as Google Analytics, Google BigQuery, Marketing Cloud and Data Cloud to aggregate and analyze data.
• Develop and continuously enhance dashboard reporting with tools like Power BI, Looker, Tableau, to track performance indicators.
• Synthesize results from data insights, leadership discussions, and analysis into actionable digital marketing strategies.
• Use data and institute A/B testing methodologies to continuously optimize campaign performance, creative and landing pages.

Digital Campaign Management and Execution:

• Develop, execute and optimize comprehensive performance marketing strategies to meet revenue, acquisition and retention goals.
• Identify and prioritize effective campaigns across programmatic, paid social and other digital tactics based on key performance indicators, while also understanding the full prospect journey.
• Manage digital marketing campaigns, ensuring timely delivery and alignment with business goals.
• Set KPIs for campaigns in partnership with key stakeholders, regularly reviewing performance and adjusting strategies to optimize outcomes.
• Work collaboratively and ensure trust with cross-functional teams, including technology, leasing, customer experience, design, corporate communications, and content, to ensure seamless execution of campaigns.
• Manage and allocate the performance marketing budget to maximize ROI.
• Continuously monitor spending, ensuring campaigns stay within budget while delivering on objectives.

Digital Expertise and Competitive Knowledge

• Drive a culture of continuous improvement by reviewing and optimizing digital marketing approach and strategies.
• Stay apprised of industry trends, emerging marketing technologies, new advertising platforms and competitor analysis to ensure Link is operating as an industry leader.
• Deliver recommendations for strategic adjustments based on data-driven insights.

Stakeholder Communication and Reporting:

• Communicate digital marketing performance and insights to senior management and other stakeholders.
• Work directly with external digital agency, IT and other lead stakeholders including technical and non-technical associates to ensure cross-team collaboration.
• Collaborate with analytics and data science teams to improve attribution models and reporting accuracy
• Vendor management of several external partners to ensure Link is utilizing leading technology and data driven marketing approaches.

QUALIFICATIONS:

• Bachelor's degree in marketing, technology, business administration, or other relevant field of study.
• Minimum 10+ years of experience in a digital marketing environment, with experience with B2B clients.
• In-depth knowledge of digital advertising platforms, campaign management tools and analytics tools Google Analytics, Google Tag Manager, Google BigQuery, Marketing Cloud, Mail Chimp, Constant Contact, Programmatic Platforms (i.e. StakeAdapt, The Trade Desk), Social Media Ad Managers (Meta, LinkedIn), Google Ads.
• Strong data analysis skills, with the ability to translate complex metrics into actionable strategies.
• Ability to lead cross-functional and leadership discussions on digital marketing topics in a way that is digestible to the audience and provides value to the business.
• Proven experience in leading and executing strategic, data-driven digital marketing initiatives within a complex B2B commercial environment.

$185,000 - $205,000 represents the presently anticipated base compensation pay range for this position at Link. Actual pay may vary based on various factors, including but not limited to location and experience.
Link provides a variety of benefits to employees, including health insurance coverage, retirement savings plan, paid holidays, paid time off.
The direct compensation and benefits described above are subject to the terms and conditions of any governing plans, policies, practices, agreements, or other materials or documents as in effect from time to time, including but not limited to terms and conditions regarding eligibility.
EEO Statement