Manager Social Media - Houston, United States - Hines

Description

Overview:

When you join Hines, you will embark on a career journey fueled by vision and guided by leaders who set the standards of our industry. Our legacy is rooted in innovation and excellence, earning us a spot on Fast Companys esteemed annual list of the Worlds Most Innovative Companies for 2024. Discover endless opportunities to grow and make your mark at Hines.

If you aspire to drive transformative social media engagement and elevate a world-class brand, consider joining Hines as a Social Media Manager. At the forefront of commercial real estate, Hines is dedicated to advancing brand awareness through compelling narratives and vibrant visual identities. Your role as a Social Media Manager will be pivotal in crafting engaging content experiences and authentic stories to boost global interest in our brand, contributing to our strategic growth objectives, and enhancing our talent recruitment and retention.

What can you expect?

• Craft and Execute Content Strategy: Generate and manage engaging content reflecting Hines' brand ethos and business objectives across various social platforms including LinkedIn, Instagram, Facebook, Twitter, YouTube, and emerging channels.
• Global Brand Integration: Act as the central point for coordinating social media activities across global and regional offices, maintaining consistency and excellence across all touchpoints.
• Online Reputation Management: Monitor and engage with online communities, employing social listening and managing the firm's response to daily interactions, as well as in crisis scenarios.
• Data Analysis and Reporting: Utilize a metrics-driven approach to analyze social media performance, providing strategic insights and identifying content successes to inform ongoing social media practices.
• Employee Advocacy: Cultivate a culture where employees actively participate as brand ambassadors, leveraging your expertise to provide guidance, tools, and training for effective social engagement.
• End-to-End Campaign Management: Oversee all aspects all the Social Media journey, from concept creation (written and visual) to distribution and performance analytics.

Whats in it for you?

• Pioneering Role: Play a central role in the modernization of Hines' brand and the amplification of a renewed brand purpose, narrative, and visual identity.
• Collaborative Environment: Work alongside a diverse team of marketing professionals executing integrated global campaigns.
• Career Development: Engage with internal stakeholders to support high-profile projects and contribute to the firm's market-leading reputation.
• Rewarding Experience: Benefit from joining a privately-held, family-oriented leader in the industry offering competitive compensation and benefits, and opportunities for advancement.

Minimum Requirements include:

• Bachelor's degree in Marketing or Communications from an accredited institution or similar work experience.
• Five to seven (5-7) years of hands-on social media management experience and content creation for a premium corporate brand and/or agency environment with B2B companies
• Demonstrated experience managing large social and digital communities of a corporate brand with ease. Experience managing and growing a corporate LinkedIn channel is essential.
• High competence in writing and designing sophisticated, engaging social media content.
• Experience working in a fast-paced, hands-on corporate marketing department as a self-starter and executor.
• Premium brand or hospitality experience preferred.
• Real Estate / Financial Services experience a plus.
• Show a portfolio of corporate brand work featuring creative writing and visual storytelling.
• Excellent design skills in creation of brand images, videos, motion graphics/animations, infographics et al.
• Ability to write relevant and actionable copy to increase engagement and awareness in our social media posts.
• Strong and practical knowledge of social listening and content scheduling solutions (i.e. Sprout Social, Hootsuite, etc.).
• Excellent project management skills, managing multiple tasks and campaigns.
• Expert in using content creation and design tools (Adobe Creative Suite, Canva, Infogram).
• Strong attention to detail and exceptional organization skills.
• Knowledge of analytics tools (native and third party) with the ability to create reports and presentations around metrics.
• Exceptional verbal and written communication skills.
• Unwavering commitment to integrity, the firms Guiding Principles & our Leadership Principles.
• General positive teammate with a go-getter attitude.
• Ability to lift files, records, and computer paper (approximately 5-10 lbs).
• Ability to operate a computer, phone system and general office equipment.
• Work overtime as business needs deem appropriate.

Hines is a global real estate investment, development and property manager. The firm was founded by Gerald D. Hines in 1957 and now operates in 30 countries. We manage a $93.2B portfolio of high-performing assets across residential, logistics, retail, office and mixed-use strategies. Our local teams serve 857 properties totaling over 270 million square feet globally. We are committed to a net zero carbon target by 2040 without buying offsets. To learn more about Hines, visit and follow @Hines on social media. Includes both the global Hines organization as well as RIA AUM as of December 31, 2023.

We are an equal opportunity employer and support workforce diversity.

No calls or emails from third parties at this time please.