Tik Tok Account Manager - Jersey City - TruVolt Brands

Description

TruVolt Brands is a manufacturer, wholesaler and eCommerce business for state-of-the-art, battery powered lawn & garden equipment (i.e. lawn mowers, power washers, snowblowers, etc.; ) as well as for e-bicycles, hoverboards and scooters ( ). Electric Bikes, Scooters, Hoverboards and More

Shop Joe Brands: Snow Joe, Sun Joe, Aqua Joe, Auto Joe

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Tik Tok Account Manager (TikTok Shop + Live + Affiliate + Performance)

Role Summary:

We're seeking a hands-on TikTok Account Manager to own end-to-end TikTok account growth (organic + Shop + Live + affiliate + paid media) and to produce weekly executive-ready reporting decks that translate performance into clear insights, actions, and measurable outcomes. This role blends strategy, analytics, creator/affiliate operations, merchandising, and policy compliance.

Core Responsibilities

1) Weekly Reporting Decks & Business Reviews (Must-have)

Produce a weekly deck that includes:

• Seller Center health + shop performance: shop score, satisfaction metrics, ranking trends, GMV/orders/visitors updates, and key risks/opportunities.
• Affiliate programs reporting (organic + paid): outreach volume, samples approved, pending videos, coupon/code coverage, creator video output, GMV/ROAS/TROAS, creative spend, and pacing vs. targets.
• Conversion Rate Analysis by SKU: Shop Tab CTR/CVR, Video CTR/CVR, PDP/PC metrics, blended CTR/CVR; highlight which SKUs/creatives are driving lift and which are dragging performance.
• GMV Max + Live GMV Max performance: budget pacing, ROI/ROAS trends, creative constraints, scaling plan, and redeployment recommendations.
• CRM / Customer Messaging performance: audience segments, sends/reads/orders/GMV, learnings, and next tests.
• Live strategy optimization: host performance notes, set/merchandising refresh plan, hero SKU prioritization, promo calendar alignment, and next-week actions.

2) TikTok Shop Operations & Merchandising

• Own TikTok Shop catalog health: listings, pricing, promos, bundles, inventory readiness, shipping settings, and PDP conversion improvements.
• Oversee day-to-day shop operations, coordinating order processing, monitoring fulfillment progress, and ensuring timely, accurate tracking number updates.
• Monitor overall shop performance, including Account Health and Shop Performance Score (SPS), to ensure targets are met and issues are addressed promptly.
• Build and manage a hero SKU roadmap (what to push now vs. next) tied to seasonality, inventory, and creative readiness.
• Coordinate promo planning (coupons, live deals, bundles) and ensure measurement is in place.

3) Creator / Affiliate Management (Organic + Paid)

• Source, vet, and manage creators/affiliates in priority verticals; track outreach → approvals → shipping → content delivery → posting (Target collaboration, Open collaboration, Familiarity with AI-driven tools (Euka AI, Reacher)
• Own creator briefs (hooks, claims guardrails, use cases, competitor angles), feedback loops, and performance benchmarking.
• Negotiate rates and manage budgets for paid affiliates; maintain a predictable content pipeline ("creative bench").

4) Performance Marketing (Product GMV Max + Live GMX Max + Ad campaigns)

• Manage ad strategy: setup, targeting, bid/budget pacing, creative rotation, SKU inclusion/exclusion, and scaling rules.
• Create a testing plan for creative, offers, audiences, and landing/PDP improvements; document results weekly.

5) Live Commerce Leadership

• Plan live run-of-show frameworks (structure, pacing, product sequencing, CTAs, "gamification"/giveaways where compliant).
• Coordinate hosts, set refreshes, and merchandising changes to prevent fatigue and lift conversion and GPM.
• Track live KPIs (impressions, followers, GMV/hr, ROAS) and use insights to improve weekly.

6) Policy, Compliance, and Platform Change Management (Critical)

• Stay current on TikTok Shop policy updates and operational requirements and translate changes into execution plans.
• Specifically, lead transition planning for TikTok's logistics shift: Seller Shipping phase-out beginning Feb 25, 2026 with full compliance by Mar 31, 2026, requiring U.S. sellers to fulfill using TikTok Shop Logistics Services: Upgraded TikTok Shipping, Collections by TikTok (CBT), or Fulfilled by TikTok (FBT).
• Partner with ops/3PL/internal teams to ensure fulfillment method, SLAs, and systems are aligned before required dates.

Required Skills & Qualifications

• 3+ years in TikTok account management (brand, agency, or operator), with hands-on TikTok Shop experience.
• Proven ability to create weekly executive reporting decks with clear narrative: insights → actions → expected impact.
• Strong fluency in TikTok metrics: CTR/CVR, ROAS/TROAS, GMV, AOV, retention, creative performance, live KPIs (GMV/hr, GPM).
• Experience running creator/affiliate programs end-to-end: sourcing, vetting, shipping samples, codes, deliverables, and performance tracking.
• Solid performance marketing foundation (Product GMV Max / Ad campaigns / Live GMV Max): testing frameworks, pacing, and optimization.
• Operational strength: inventory/merchandising coordination, promo setup, PDP conversion improvement, and cross-functional execution.
• Ability to write clear briefs and give direct, practical creative feedback (hooks, structure, compliance-safe claims).

Preferred (Nice-to-have)

• Home & garden / tools category experience.
• Familiarity with ERP/fulfillment integrations and 3PL workflows (especially in the context of TikTok Logistics requirements). xhmxlyz
• Experience building bundles and offer strategies optimized for TikTok Live commerce.

Tools You Should Be Comfortable With

• TikTok Seller Center, TikTok Ads Manager, GMV Max/LIVE GMV Max interfaces
• Spreadsheet reporting (Excel/Google Sheets), slide creation (Google Slides/PowerPoint), Airtable
• Affiliate/creator tracking systems, link/coupon tracking including TikTok Spark codes, strong attribution skills
• Project management + communication (Slack/email)

Success Metrics (KPIs)

• Week-over-week lift in GMV, ROAS, blended CVR, and Live GMV/hr
• Increased creator content output and improved "creative bench" depth
• Improved shop health: satisfaction, ranking, operational compliance
• On-time, accurate weekly deck delivery with actionable recommendations
• Smooth logistics transition readiness ahead of enforcement timelines