Vice President, Marketing - Saint Paul - confidential

    confidential
    confidential Saint Paul

    3 days ago

    Marketing Wellness / Beauty
    Description

    Vice President, Marketing

    About the Company

    Popular professional ice hockey team

    Industry
    Sports

    Type
    Privately Held

    Founded
    1997

    Employees
    201-500

    Specialties

    • the nhl's minnesota wild
    • hockey
    • and nhl

    About the Role

    The Company is in search of a Vice President of Marketing to spearhead brand growth, fan acquisition, and revenue generation. The successful candidate will be responsible for crafting and implementing a digital marketing strategy that aligns with sales priorities to enhance attendance, sponsorships, and long-term fan loyalty. This executive will lead a high-functioning marketing organization, ensuring integrated brand storytelling, and scalable marketing operations across all channels. A key focus is on driving revenue through digital strategy, paid media, and social platforms, with a strong emphasis on data-driven decision-making to optimize customer acquisition costs and increase lifetime fan value.

    Applicants for the Vice President of Marketing position at the company should have a Bachelor's degree in a relevant field, with a Master's degree preferred, and at least 10 years of progressive marketing experience, including a minimum of 5 years in senior leadership roles. The role requires a candidate with a proven track record in developing and executing enterprise-level marketing strategies that deliver measurable business outcomes. The ideal candidate will have a strong foundation in digital marketing and advertising, with expertise in audience acquisition and growth across various platforms. They must be adept at leading paid digital advertising efforts, managing budgets, and optimizing performance to drive fan growth and revenue. Personal attributes such as excellent communication, the ability to work in a fast-paced environment, and a commitment to continuous learning are also essential.

    Travel Percent
    Less than 10%

    Functions

    • Marketing

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