- Lead iHerb's global performance commission-based affiliate, content, influencer and customer referral strategies to drive new and existing customer acquisition and growth.
- Develop and orchestrate a new referral partner recruitment strategy, as well as onboarding via both internal team and external agency and platform resources.
- Create strategic account plans to drive ongoing growth of existing partnerships.
- Serve as the subject matter expert and act as a close partner and resource to our international marketing teams to deepen market penetration of our performance affiliate business.
- Collaborate with product and IT teams on integration and new feature development across owned and licensed referral platforms. (Proprietary customer referral platform, as well as Partnerize and Impact)
- Own and manage the global performance partnerships budget, including forecasting, opportunity sizing, and international market priorities.
- Work closely with marketing operations and creative services teams to align with existing promotional calendar, as well as development of channel-specific creative and promotions.
- Collaborate cross-functionally with marketing channel lead and BI team to understand incrementality of referral channels, and adapt strategy to maximize impact of marketing investment.
- 10+ years of affiliate, performance partnerships and/or customer referral program experience in DTC ecommerce.
- 5+ years of experience managing people and teams but is not above rolling up your sleeves to assist in execution. Needs to be comfortable with leading and doing
- Experience in growth-stage ecommerce company highly preferred
- Both a strong strategic thinker, with the ability to translate quantitative and qualitative data/insights into strong marketing strategies, and a highly organized "doer," with a data-driven mentality and a bias towards action
- Customer-oriented and hyper-analytical, with a positive, entrepreneurial spirit.
- Proven record of partnering cross functionally to drive top line growth
- Deep knowledge and experience with top affiliate marketing platforms, including Partnerize, Impact, as well as affiliate networks like Commission Junction and Awin.
- Experience with Iterable or similar CRM platform preferred.
- Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred
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Director, Global Affiliate - Irvine, United States - iHerb Inc.
Description
Job Summary:The Director, Global Affiliate & Referral marketing is a highly strategic role that will lead iHerb's global affiliate and referral marketing strategy, working cross-functionally with our international teams, product teams, marketing operations and strategic partnerships teams. The ideal candidate will have a passion for business development, ecommerce growth and global online marketing.
Job Expectations:
Required:
Generally requires a minimum of ten (10) plus years of digital CRM, retention, and/or marketing operations experience, preferably in DTC ecommerce
Education Requirements:
Bachelor's Degree or equivalent experience preferred.
#LI-ME1
The anticipated pay scale for this position can be found below, however the pay range applicable to you may vary by geographic location based on where the job is located or where you work. The final pay offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and years of experience within the job, the type of years and experience within the industry, education, etc. iHerb, LLC is a multi-state employer and this pay scale may not reflect positions that work in other states or locations.
Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical, dental, vision, and basic life insurance programs and may enroll in our company's 401(k) plan. Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the company's policies. Employees will enjoy paid holidays throughout the calendar year. Eligibility requirements for these benefits will be controlled by applicable plan documents.
Hired applicant may be awarded Restrict Stock Units and receive annual bonuses pursuant to eligibility and performance criteria defined in the respective plan documents and policies.
For more information on iHerb benefits, visit us at
Anticipated Pay Scale:
$139,000-$215,903 USD
Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.
About iHerbiHerb is on a mission to make health and wellness accessible to all. We offer Earth's best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.
We're the world's largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we've been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 30,000 products, from over 1,200 brands direct to our customers in 185+ countries.
Our vision is to become the #1 destination for health and wellness across the world.
With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:
Focus on the Customer
•Empower Our People
•Be Entrepreneurial & Pivot Quickly
•
Embrace Diversity & Inclusion
•Strive for Simplicity
iHerb BenefitsAt iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for.
iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.
