- Create and implement effective strategic marketing engagement plans for a key set of accounts designed to drive awareness, registration, or enrollment of Bright Horizons benefits, to ultimately support client retention and revenue growth.
- Understand key client priorities, themes, and channels and act as a benefit communications expert to provide guidance and recommendations for driving awareness and engagement of Bright Horizons benefits.
- Collect and deliver feedback from clients to refine, and execute client and employee campaigns, journeys, and other programs that help to further increase client employee registrations and enrollment of services.
- Report on and analyze marketing performance for all Client Engagement activities including email campaigns, shared and client-specific webinars, events, and other client engagement programs, to inform future activities.
- Develop positive ongoing relationships with Client Relations (account management) teams and support organizations.
- Able to translate customer engagement needs to program recommendation and execution.
- A Bachelor's degree in marketing or related field
- 7-10 years of professional experience
- Healthcare, retail, finance, manufacturing, and technology industry experience and/or knowledge a plus but not required
- B2BE marketing experience
- Strong project management skills; results-oriented and highly motivated
- Ability to lead projects and take initiative on ideas with minimal supervision
- Strong cross-functional communications skillset
- Comfortable setting aggressive goals and exceeding them
- Thrives in a team environment as well as in an individual setting
- The individual should function effectively under pressure and maintains a sense of humor; be willing to adjust roles and responsibilities to meet the needs of a constantly changing and growing organization
- Be able to adjust quickly to changing priority of tasks
- Knowledgeable and adept at Microsoft OS, with particular focus on PowerPoint and Excel
- Must be detail-oriented and set high standards for quality. Strong organizational skills required. Proven excellent written and verbal communication skills
- Strong writing skills, review skills, and general creative eye
- Must be a self-starter with a sense of urgency and a commitment to delivering high-quality work consistently
- Experience with Salesforce, Salesforce Marketing Cloud, print-on-demand systems, and providing creative direction preferred
- Up to 25% travel may be required
director, client engagement-remote - Newton, MA , USA, United States - Bright Horizons Family Solutions
Description
The Director of Client Engagement Marketing allows you to leverage your expertise in marketing strategy and client growth.You will be responsible for defining, developing, and implementing integrated marketing programs that generate measurable interest in Bright Horizons services spanning all lines of business for our most important clients.
You will lead an industry vertical and team of client marketing managers on a portfolio of priority clients.
You will develop and deploy highly engaging strategic marketing plans with the goal of increasing client employee awareness of and engagement with their Bright Horizons benefits programs.
You will have a defined portfolio of clients and will partner closely with the account management team that owns the overall relationship with the client.
Bright Horizons is a leading education and care company, trusted by families and employers around the world for high-quality child care and early education, back-up care, and workplace education.
We partner with some of the world's best companies to provide services that help employees perform their best and support families to thrive both personally and professionally.
What you will be doing:
What do you bring to the role:
Compensation Range:
The annual salary range for this role is: $120,000-$130,000.
The range of compensation listed here or that may be discussed in the interview process is what Bright Horizons in good faith anticipates offering for this job opening.
Actual compensation offers will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.
Life at Bright Horizons:
Our home office employees support all facets of our business - and no matter which department you join, you'll be part of a passionate team doing work that makes a difference in the lives of children and families.
Because we're as committed to our own employees as we are to the clients we serve, our collaborative workplaces are designed to grow careers and support personal lives.
Here, you'll find traditional perks (health insurance, 401(k), PTO, and flex spending) plus child care discounts, education assistance, and so much more.
Join us to experience how we support our people to realize their passion, possibilities, and purpose both at work and at home.
All in a workplace where you can be you. Come build a brighter future with us.#indcc
Compensation Range:
$120,000-$130,000 per year
The range of compensation listed here or that may be discussed in the interview process is what Bright Horizons in good faith anticipates offering for this job opening.
Actual compensation offers will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.
Life at Bright Horizons:
Our home office employees support all facets of our business - and no matter which department you join, you'll be part of a passionate team doing work that makes a difference in the lives of children and families.
Because we're as committed to our own employees as we are to the clients we serve, our collaborative workplaces are designed to grow careers and support personal lives.
Here, you'll find traditional perks (health insurance, 401(k), PTO, and flex spending) plus childcare discounts, education assistance, and so much more.
Join us to experience how we support our people to realize their passion, possibilities, and purpose both at work and at home.
All in a workplace where you can be you. Come build a brighter future with us.HAVING TECHNICAL ISSUES WITH YOUR APPLICATION?
Contact us at or
Bright Horizons is dedicated to creating a workforce that promotes and supports diversity and inclusion. We provide equal employment opportunities to all individuals without discrimination.
Bright Horizons complies with the laws and regulations set forth in the following EEO is the Law Poster:
EEO - English and EEO - Spanish along with information on the Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).
Applicants requiring a reasonable accommodation for any part of the application and hiring process should contact the recruitment helpdesk at or Determinations on requests for reasonable accommodation will be made on a case-by-case basis.