Director of Marketing - Fayetteville, AR
3 days ago
Job description
The Director of Marketing & Communications is a senior leader responsible for shaping and executing the company's brand, acquisition marketing, and communications strategy. This role oversees brand positioning, demand generation, social media, and storytelling across all channels. The ideal candidate blends strategic vision with hands-on execution and can lead people and contractors. This role is central to how the company shows up in the market, attracts customers, and tells its story—internally and externally. The Director of Marketing & Communications will help shape the next chapter of growth while building a brand and team that reflect the company's values and long-term vision.
This position is based in Fayetteville, AR.
Duties & Responsibilities:
Brand & Communications
- Own and evolve the company's brand strategy, voice, and visual identity across all platforms.
- Lead internal and external communications to ensure consistency, clarity, and alignment with company values.
- Develop compelling narratives that reflect the company's mission, culture, and growth initiatives.
- Partner with executive leadership to support major announcements, initiatives, and reputation management.
Acquisition & Growth Marketing
- Lead acquisition marketing strategy to drive awareness, leads, and customer growth across digital and traditional channels.
- Oversee campaign development, performance tracking, and optimization to ensure measurable ROI.
- Collaborate cross-functionally with sales, operations, and leadership to align marketing efforts with business objectives.
- Manage marketing budgets, forecasting, and vendor relationships.
Social Media & Digital Presence
- Set strategy and direction for social media, ensuring platforms support both brand and acquisition goals.
- Oversee content planning, execution, and engagement.
- Monitor trends, analytics, and platform performance to continuously refine strategy.
- Understand and maximize SEO.
People Leadership
- Build, lead, and mentor a growing marketing and communications team.
- Establish clear goals, roles, and development paths for team members.
- Foster a collaborative, accountable, and creative team culture.
- Provide coaching, feedback, and performance management to support professional growth.
- Other duties as assigned
Requirements
- 8–12+ years of experience in marketing and communications, with leadership experience preferred.
- Proven success leading brand and acquisition marketing initiatives.
- Strong understanding of digital marketing, social media, and content strategy.
- Experience managing teams and developing talent.
- Exceptional communication skills—written, verbal, and interpersonal.
- Strategic thinker with the ability to execute at a high level.
- Data-driven mindset with comfort analyzing performance and making informed decisions.
Physical Demands:
- Lifting heavy objects occasionally, up to 10 pounds frequently, and frequently small objects.
- Sitting for long periods of time.
- Walking jobs, standing, occasionally for extended periods.
- Must have manual use of hands and vision to use computer constantly.
Employee Benefits:
- Medical, Dental and Vision Insurance
- 401(k) – Company Match up to 5%
- Generous Paid Time Off (PTO)
- Paid Maternity and Paternity Leave
- Adoption Assistance and Leave
- Tuition Assistance
- And More
Similar jobs
+ Develop marketing strategy across digital, brand, and content channels. · + Own brand positioning and messaging. · + Plan execute evaluate marketing campaigns initiatives. · + Oversee website presence email social media. · Job Summary:The Director of Marketing is responsible fo ...
4 weeks ago
The Director of Marketing & Communications is a senior leader responsible for shaping and executing the company's brand, acquisition marketing, and communications strategy. · ...
2 weeks ago
The Director of Marketing is responsible for developing executing and overseeing the company's marketing strategy to support growth brand positioning and revenue goals. · ...
1 week ago
The Director of Marketing & Communications is a senior leader responsible for shaping and executing the company's brand strategy across all channels. · ...
2 weeks ago
CBI Team is seeking a motivated Marketing Director to join our team in an in-office role. · Create and manage business listings within our CRM system · Design and update marketing materials using Canva (flyers, presentations, listing packages, social graphics) · ...
1 month ago
NXA USA is expanding our leadership team and searching for a Director of Sales, Marketing & Innovation. · ...
1 month ago
The Marketing Director is responsible for leading and executing all marketing, branding, and communications efforts for GSB. · ...
1 month ago
The Marketing Director leads and executes all marketing efforts for GSB. · They develop strategy aligned with bank goals while managing day-to-day production, · timelines, budgets and approvals. · ...
1 month ago
We're seeking a creative and motivated Marketing person with a strong sales background to join our team in Northwest Arkansas. · Lead marketing strategy: Develop and execute campaigns that promote Mundo-Tech's capabilities. · ...
1 month ago
The Provider Relations Market Director is responsible for developing and maintaining strategic relationships with providers community partners and healthcare organizations to support market-level hospital initiatives and growth. The role oversees outreach activities across multip ...
1 month ago
The Provider Relations Market Director develops and maintains strategic relationships with providers to support market-level hospital initiatives. The role oversees outreach activities across multiple hospitals aligning strategies with organizational goals. · ...
1 week ago
The Director of Sales and Marketing is responsible for revenue generation for various areas including group rooms, local negotiated accounts, national accounts, banquet, catering, and room rental revenue. · ...
2 weeks ago
Join Walmart as a Director,Finance and your work could help over 295million global customers live better every week. Yes, we are the Fortune #1 company. But you'll quickly find were a company who wants you to feel comfortable bringing your whole self to work. ...
1 month ago
We're looking for a Director of Marketing to lead end-to-end marketing strategy and execution across all GGG concepts. · This is a hands-on leadership role focused on growth, · blending brand building, performance marketing, · PR events,and operational discipline. ...
1 month ago
Join Walmart as a Director Finance Marketing and your work could help over 295million global customers live better every week. · ...
1 month ago
+The Director of Marketing position is responsible for developing and executing a comprehensive marketing strategy across Runway's business units. · ...
5 days ago
· Director Experiential Marketing Planning & Strategy will define lead end-to-end event experience strategy for Sam's Club Member Access Platform MAP architect strategy build playbooks lead cross-functional alignment oversee execution enterprise-level experiences elevate MAP bra ...
1 week ago
As Director Experiential Marketing Planning & Strategy you will define and lead the end-to-end event strategy for MAP. · Define implement comprehensive enterprise-wide experiential marketing strategy for MAP across internal external B2B B2C member-facing events. · ...
1 week ago
This leader will own positioning, · messaging, · product launches, · competitive differentiation, · pricing & packaging strategy support. · Serve as the functional leader · Establish PMM priorities operating rhythms success metrics · Develop clear differentiated positioning messa ...
3 weeks ago
The Account Director will lead strategic planning and execution of shopper‑centric programs for major retail partners, with a strong emphasis on Walmart and Sam's Club. · ...
5 days ago