Director, Athletics Consumer Marketing - Tampa - usf

    usf
    usf Tampa

    1 week ago

    Description

    Overview

    USF Athletics is seeking a strategic and data-driven Director, Consumer Marketing to lead all fan-facing, revenue-generating marketing efforts across paid media, digital platforms, and owned communication channels. This role is responsible for developing and executing integrated consumer marketing strategies that drive ticket sales, attendance, fan acquisition, engagement, and retention.

    Responsibilities

    • Lead all fan-facing, revenue-generating marketing efforts across paid media, digital platforms, and owned communication channels to develop and execute integrated consumer marketing strategies that drive ticket sales, attendance, fan acquisition, engagement, and retention.
    • Oversee paid advertising, the USF Athletics website, email marketing, and the mobile app, directly managing and developing two managers responsible for these functional areas.
    • Shape the fan journey and ensure cohesive, measurable, and high-performing marketing efforts across all touchpoints.

    Qualifications / Core competencies

    • Core competencies for this role include strategic thinking, strong business acumen, and a data‑driven, results‑oriented mindset.
    • The ideal candidate brings exceptional leadership and people‑management skills, along with strong communication and presentation abilities, and the ability to thrive in a fast‑paced, deadline‑driven environment.
    • The position operates within a high‑energy, collaborative athletics setting and requires evening and weekend work to support athletic events and key campaigns.
    • Success in this role requires a strong commitment to the mission, values, and brand of USF Athletics.

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  • Work in company

    Director, Athletics Consumer Marketing

    Only for registered members

    USF Athletics is seeking a strategic and data-driven Director Consumer Marketing to lead all fan-facing revenue-generating marketing efforts across paid media digital platforms and owned communication channels. · ...

    Tampa

    1 week ago

  • Work in company

    Director, Athletics Consumer Marketing

    Only for registered members

    We are seeking a strategic and data-driven Director Consumer Marketing to lead all fan-facing revenue-generating marketing efforts across paid media digital platforms owned communication channels. · The ideal candidate brings exceptional leadership people-management skills along ...

    Tampa

    1 week ago

  • Work in company

    Director, Athletics Consumer Marketing

    Only for registered members

    USF Athletics seeks a strategic Director Consumer Marketing to lead fan-facing revenue-generating marketing efforts across paid media digital platforms owned communication channels developing integrated consumer strategies driving ticket sales attendance fan acquisition engagemen ...

    Tampa, FL

    1 week ago

  • Work in company

    Director, Athletics Consumer Marketing

    Only for registered members

    USF Athletics seeks a strategic Director to lead fan-facing marketing efforts across paid media and digital platforms. The role oversees advertising and manages two managers responsible for functional areas. · The University of South Florida offers competitive benefits including ...

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  • Work in company

    Director, Athletics Consumer Marketing

    Only for registered members

    USF Athletics is seeking a strategic and data-driven Director, Consumer Marketing to lead all fan-facing revenue-generating marketing efforts across paid media digital platforms and owned communication channels. · ...

    Tampa

    1 week ago

  • Work in company

    Director, Athletics Consumer Marketing

    Only for registered members

    USF Athletics is seeking a strategic and data-driven Director, Consumer Marketing to lead all fan-facing, revenue-generating marketing efforts across paid media, digital platforms, and owned communication channels. · ...

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    1 week ago

  • Work in company

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