Digital Marketing Analytics Consultant - Eden Prairie - Procyon TS

    Procyon TS
    Procyon TS Eden Prairie

    16 hours ago

    $100,000 - $120,000 (USD) per year
    Description
    :

    We are seeking a highly skilled Digital Marketing Analytics Strategist to support our Government Programs and M&R acquisition portal marketing efforts.

    This role will encompass broker marketing, portal marketing, and the end-to-end consumer acquisition experience marketing.

    The ideal candidate will have a strong ability to translate data into actionable insights and make compelling recommendations through executive-level storytelling.


    Primary Responsibilities:

    • Act as a thought leader, inspiring teams to adopt and expand data-driven decision-making practices.
    • Design, build, and deliver reports and dashboards that provide actionable insights to improve key objectives.
    • Collaborate with stakeholders to define measurement plans and develop a strategic roadmap to advance analytics maturity.
    • Harness data to assess and fine-tune campaign performance and optimize the user experience on websites.
    • Guide in transforming processes to better leverage data and insights, driving operational efficiency and improved outcomes.
    • Proven ability to collaborate with various stakeholders to define use cases and develop actionable roadmaps to achieve organizational objectives.
    • Oversee and guide a team conducting current-state analyses of analytics capabilities.
    • Analyze metrics from both IT and business sides to derive actionable insights.
    • Translate data into compelling recommendations and present them through executive-level storytelling.
    • Utilize AEP products, including Adobe Analytics, Adobe Target, Adobe CJO, and AJO, to optimize marketing efforts.
    • Collaborate with cross-functional teams, including IT, business, and marketing, to ensure alignment and achieve marketing goals.
    • Monitor and report on the performance of digital marketing campaigns, providing insights and recommendations for improvement.

    Required Qualifications:

    • 8+ years of advanced experience conducting comprehensive assessments of analytics capabilities and leading the implementation of digital analytics strategies, from planning through execution and ongoing optimization.
    • 5+ years of hands-on experience working across a variety of MarTech tools and data sources, including analytics platforms, tag management systems, customer data platforms, audience segmentation tools, and activation platforms.
    • 5+ years of experience working with digital data sources, such as web analytics, advertising, audience, social, and search data, to drive actionable insights.
    • Strong knowledge of AEP products, including Adobe Analytics, Adobe Target, Adobe CJO, and AJO.
    • Proficiency in Power BI.
    • Excellent analytical skills with the ability to translate data into actionable insights.
    • Exceptional storytelling and presentation skills, with experience presenting to executive-level stakeholders.
    • Strong understanding of digital marketing channels and strategies.
    • Ability to work collaboratively with cross-functional teams.
    • Excellent communication and interpersonal skills.
    • Strong project management skills with the ability to manage multiple projects simultaneously.
    • Experience in the healthcare industry or with Government Programs and M&R acquisition portal marketing.
    • Familiarity with IT metrics and business metrics analysis.
    • Consumer acquisition experience marketing.

    Preferred Qualifications:

    • Knowledge of broker marketing and
    • SEO knowledge.
    • Healthcare domain knowledge.

    Required Skills :
    Digital Marketing


    Basic Qualification :

    Additional Skills :

    Background Check :
    No


    Drug Screen :
    No

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