Marketing Manager, Strategic Programs + Audiences - Northbrook, United States - Crate and Barrel
Description
We inspire purpose-filled living that brings joy to the modern home. With a team of more than 8,000 associates spanning 130 store and distribution locations across the U.S. and Canada, we achieve together, drive results and innovate to inspire.Drawn together by a shared passion for our customers and a spirit of fun, we deliver high-quality home furnishings that are expertly designed, responsibly sourced and bring beauty and function to people's homes.
From the day we opened our first store in Chicago in 1962 to the digital innovations that engage millions of customers today, our iconic brand is over 60 years in the making"and our story is still unfolding.
We're here for it. We think you should be too.We're looking for a driven professional with an inclusive mindset to join our team as a Marketing Manager, Strategic Programs + Audiences.
TheMarketing Manager, Strategic Programs + Audienceswill be responsible to maximize customer activity and drive company and sales growth profitability by managing strategic priorities and audiences through Crate and Barrel's Design Desk (Design Services), Design Trade and B2B programs along with other special projects.
This is a 3 day/week hybrid position based out of our Northbrook, IL Headquarters OfficeA day in the life as a Marketing Manager, Strategic Programs + Audiences...Serve as the Strategic Program Brand Manager for the company who will manage program marketing budgets and financial plans, and track progress against those plansAssist in developing and executing marketing strategy, plans and goals to support corporate objectivesDevelop seasonal and monthly content plans to support strategic programsOversee creative development of all marketing materials to support programs, including developing creative briefs for internal Creative teamLead cross-functional partners (Media community, Creative Agency, Public Relations, Social Media, Event, eCommerce, Email, Direct Mail, Stores) to execute against key initiatives that support marketing objectivesDevelop best-in-class lifecycle marketing strategies for various customer segments, balancing both acquisition and retention effortsAnalyze performance metrics against organizational strategies and drive actionable insightsPartner with merchants to ensure product assortment serves the needs of a strategic audience and identify opportunities to promote specific products for this segmentInspire creativity, commitment and participation of cross-functional teamsResearch competitive programs and marketing initiativesInnovate new methods to attract customers to the brand, including emerging technology, non-traditional media strategies and new techniquesWhat You'll Bring To The Table...Ability to analyze and evaluate program statistics (both internal and external) to determine areas of improvement in order to grow market shareUnderstand customer needs and trends for customer segments in order to develop long-term customer relationshipsFirm understanding and experience in a broad base of marketing vehiclesStrong business acumen and analytical skills at both macro and micro levelsSolid project management expertise and ability to juggle multiple projects and priorities simultaneouslyResourceful problem solver with a drive for continual improvement Highly collaborative and flexible team playerWe'd love to hear from you if you have...5 years experience in Brand Marketing; Agency or CPG experience preferredBachelor's degree in Marketing or equivalent work experienceExperience managing marketing vehicles such as trade programs, digital media, ecommerce, or social media etc...
Experienced in building effective, cohesive marketing campaignsStrong analytical skills with a proven record of finding insights through analyzing dataExcellent written and communication skillsCrate:Corporate Office J-18808-Ljbffr