Stagiaire Digital Marketing Officer - Seattle, WA, United States - Cscgeneration

Description

With over 50 stores and the largest avocational cooking program in the US, Sur La Table offers an unsurpassed selection of exclusive and premium-quality goods for the kitchen and table–and the culinary expertise and inspiration to go along with it.

Whether the job entails interacting with our customers, driving digital growth, or providing vital behind-the-scenes support, we're all here for the same reason – to roll up our sleeves and create happiness through cooking and sharing good food

The Director, Digital Marketing and CRM is a highly strategic role that will lead Sur La Table's customer retention & CRM efforts and support multi-channel integrated campaigns.

The ideal candidate will have a passion for developing customer facing digital marketing campaigns and an expertise in email marketing, driving customer engagement, retention, and loyalty to drive growth in the hardgoods and culinary business.

You will provide expertise, vision, and leadership to continue the evolution of our customer facing digital marketing campaigns, to successfully build profitable, long-term customer relationships across all channels.

They will accomplish this through varied strategies, grounded in fact-based decision-making and elevated with brand loyalty.

To excel in this role, you will be agile and adaptable to the ever-changing needs of our business including hard goods as well as culinary.

This role requires a creative, data-driven decision maker and planner, who thrives on working cross-functionally with executive, business, and marketing teams in a multi-channel environment, as well as with external vendors and partners.

Your leadership acumen, experience in storytelling and bias for performance enablement will empower your team, coordinate your partners and inspire executive leadership.

Lead the Email & SMS Marketing team, and efforts to identify, evaluate, and prioritize potential strategic growth opportunities in customer database by retaining existing customers and attracting new customers in both hardgoods and culinary.

Develop and implement customer-centric and data-driven strategies, working with the paid, owned and earned marketing channels and customer touchpoints (in-store and online).

Align all customer touch points with targeted creative communications developed and produced to match our defined customer segments and meet the specific campaign objectives.

Work cross-functionally with eCommerce, e-mail/SMS, performance marketing, social media and retail teams to create marketing campaigns that drive incremental engagement, revenue and appeal to every customer.

Lead initiatives that drive revenue in both retail and e-commerce platforms, and own responsibility for lifecycle segmentation, channel optimization, a/b testing, and partnership strategies.

Create continuous improvements for all key customer metrics: customer retention, acquisition, conversion, cross sell, customer migration, lifetime value – gross and net (ROI), enhanced value to program (benefits).

including Brand Marketing, Creative Strategy and Merchandising Strategy – driving revenue growth to plan.

Define and manage the Sur La Table Perks offer(s), including program structure, roadmap, benefits, program offer expense management, as well as implementing and managing the data architecture systems needed to support long-term goals.

Lead new-offer development and existing program evolution to create go-to-market assets and toolkits for the organization.

Partner with Brand Marketing, the Business, Finance, Analytics, Planning and Merchandising teams to analyze business and marketing data to identify key drivers, tactics, and associated dependencies for driving conversion, retention, and cross-selling.

Drive continued innovation in evolving marketing programs that most effectively engage customers and drive value.
Some travel will be required.
Four-year college degree in Marketing and/or Business Administration preferred

Five years of progressively increased responsibility in ESP, CRM, CDP, database, and loyalty/lifecycle marketing using lifecycle methodology, analytics and data-driven insights with customer profiles/segmentation, customer database mining, predictive modeling, and sales analysis.

Advanced background in loyalty and lifecycle marketing required, as is experience with growing house file and lifetime value through acquisition, retention, frequency and AOV focused campaigns.

Experience with vendor management and roadmap planning is required.
Excellent skills in Microsoft Office Suite and related applications. Medical/Dental/Vision and a variety of supplemental policies available
Company Health Spending Account (HSA) match
COBRA reimbursement for salaried employees until health insurance eligible
Paid Holidays
Depending on the position, our application and interview process may vary, but here are some of the ways we get to know you better:
We want to chat. Each person interviewing for the same role receives the same assessment, which helps us evaluate candidates equally and consistently.

Step 3 :
Virtual or in-person interviews depending on your location. We gather all data from your interviews and conduct a final review.

If qualified for the position, your recruiter will connect with you via phone to present a verbal offer we know you'll be excited about.

$CSC Generation Holdings family of brands provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, provincial, state or local laws.
CSC Generation Holdings family of brands is committed to the full inclusion of all qualified individuals. As part of this commitment, CSC Generation will ensure that persons with disabilities are provided reasonable accommodations.