Marketing Director - Boerne, United States - Vaughan Automotive

Description

Vaughan Automotive – We empower our people

Vaughan Automotive has a great opportunity for an energetic, dynamic and experienced Marketing Director that can oversee our internal & external marketing brands and content.

The high-level duties would include but are not limited to:

Work with Ownership, Executive Leadership and Marketing Venders to develop, grow and sustain our brands.
Create content for multi-channel deliverables such as social media, public relations, and SEO/blogs.
Assist in the planning and execution of Retail Advertising, including digital campaigns and monthly events.
Vaughan Automotive is a people first company.

We believe in maintaining a work environment where our people are treated with dignity and respect, and their voices are heard.

We help our company win and meet the needs of our guests by working together across boundaries. We are very proud of who we are and where we are going
Vaughan Automotive Mission Statement

To develop and sustain the industry's finest people, work environment and customer-centric experience which enables us to build incredible and lasting relationships with our guests.

Shawn Vaughan, Dealer Principal, CEO & Executive Manager

Responsibilities:
Work with Ownership and Executive Leadership to understand the brand goals of our companies.
Develop and execute marketing strategies that will effectively communicate our core culture / internal brand.

Heavy focus on facilitating the Vaughan Automotive brand and company awareness through various social media platforms, including LinkedIn and Glassdoor mediums.

Create captivating content that will help our social media platforms organically grow.
Supervise all aspects of social media interaction between community and dealerships.
Monitor progress on all platforms by using analytical tools, especially google analytics.
Create actional plans to grow followers through all social media platforms.

We believe this position should grow as the marketing specialist immerses into our business and delivers an exceptional product for our internal and external brand.

Requirements:
2-3 Years of social media experience
Bachelor's degree in marketing, business, communications or other related fields
General knowledge of Search Engine Optimization
Proven work experience as a Social Media Manager or similar role
In-depth knowledge of social media platforms, trends, and best practices
Experience with social media management tools such as Hootsuite or Buffer
Proficiency in video editing software and Adobe Creative Suite
Familiarity with web analytics tools including digital and social media marketing, paid search, and SEO.
Knowledge of public relations principles and practices
strong understanding of marketing strategies
Please submit your resume for consideration

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