Senior Director, Brand - Los Angeles, California, , United States

As the Sr. Director of Brand, you will have a high-impact leadership role in architecting and steering the global vision for Jazwares' most prominent brands. As a key member of the leadership team, you will lead a dynamic group of creative communicators and brand managers, foster ...

Job description

As the Sr. Director of Brand, you will have a high-impact leadership role in architecting and steering the global vision for Jazwares' most prominent brands. As a key member of the leadership team, you will lead a dynamic group of creative communicators and brand managers, fostering innovation and operational excellence.

You are a brand champion and master storyteller, managing complex brand ecosystems—from high-level line architecture and global profitability to high-stakes licensor relationships. You will define the long-term roadmap that drives engagement and sales, ensuring a cohesive consumer experience across all touchpoints. This role requires a visionary leader who balances creative intuition with data-driven strategy to scale Jazwares' presence in the global marketplace.

What You Will Do: 

• Architect and execute the overarching global brand vision and long-term strategy, ensuring alignment with corporate financial and growth objectives.

• Lead high-level collaboration with Product Design, Packaging, Marketing, and Licensing to ensure all products exceed brand standards and market expectations.

• Oversee the end-to-end product planning process—from conceptualization to retail shelf—ensuring award-winning product launches and market-leading brand presence.

• Act as the primary brand and category expert for senior management, stakeholders, and external partners, including major global licensors.

• Create and deliver high-quality, compelling presentations that clearly and impactfully communicate brand status, strategy and vision.

• Partner with Sales leadership to define and drive retailer-specific channel strategies, creating diverse product lines tailored to the evolving needs of global markets.

• Synthesize sales data, competitive landscape analysis, and emerging industry trends to pivot strategies and identify "white space" opportunities.

• Build a high-performing team culture. Manage all stages of the employee life cycle, providing executive coaching, mentorship, and professional development.

• Co-develop targeted retail exclusives and innovative product concepts by identifying global consumer insights and shifts in pop culture.

• Direct communication with international field offices to ensure global brand consistency while adapting to regional market nuances.

Supervisor Responsibilities: 

Manages People: Yes

What We Are Looking For: 

• Bachelor's degree in Marketing, Business, or a related field a plus (Master's/MBA highly preferred).

• 10+ years of experience in brand development, product management, or marketing within consumer products.

• 7+ years of experience specifically within the toy, entertainment, or licensed goods industry.

• 7+ years of proven experience in a leadership/people-management capacity, with a track record of developing senior-level talent.

• Financial Acumen: Advanced proficiency in brand profitability, P&L management, and driving programs to meet aggressive global financial targets.

• Strategic Communication: Exceptional public speaking and presentation skills; ability to influence executive-level stakeholders and external partners.

• Agility: Ability to thrive in a high-pressure, fast-paced environment, managing multiple multi-million dollar portfolios simultaneously.

• Analytical Rigor: Deep understanding of tracking and measuring KPIs, market share, and ROI.

• Creative Vision: A "think outside the box" mentality with a passion for innovation and trend-spotting.

• Interpersonal Mastery: Skilled at building productive relationships across diverse organizational levels and global cultures.

Nice To Have: 

• Deep experience navigating a complex global organization.

• Technical familiarity with Adobe Creative Suite to better guide design teams.

• Experience in the plush, collectibles, and girls' collectibles categories.

• Multilingual capabilities are a significant plus.

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

What we offer:  

At Jazwares, we believe in providing our employees with comprehensive and competitive benefits that support their well-being and overall satisfaction. The salary range for this position is $190, $240,000.00/Yr. The base salary may vary based on experience, role tenure, performance, industry, and location. Eligibility for the annual performance incentive may apply. Jazwares is a multi-state employer, so the salary range may not apply to other states.  

Our benefits package includes basic medical insurance that is 100% company-paid for employees and their children, employee basic life and AD&D insurance, a 401(K) retirement program with Jazwares matching up to 4% of pretax or post-tax deferrals, short and long-term disability, and tuition reimbursement.   

Our work environment provides a flexible work schedule that includes Monday through Thursday on-site, with an optional WFH on Fridays, up to 20 workdays fully remote each year, and Time Off for vacation and sick leave.  Through Jazwares Cares, you will have the opportunity to volunteer for up to 16 hours a year on community service projects.  

Working at Jazwares  

At Jazwares, we believe an innovative idea can come from anywhere and anyone. Through our three pillars, we foster innovation and encourage creativity in every area of our business.  

• Passion: Our conviction and enthusiasm show in our products, relationships, and commitment to our community.
• Collaboration: We share one vision worldwide, constantly striving to improve and innovate together.
• Humility: We recognize the value in others and treat everyone with respect. Our strength lies in our people and talent.

Don't miss out on this extraordinary opportunity to be part of the fastest-growing toy company in the industry. Connect with us today, and let's shape the future of play together   

JAZWARES is an equal opportunity employer and does not discriminate in employment on the basis of race, color, sex, religion, national or ethnic origin, citizenship status, ancestry, disability, age, military status, marital status, sexual orientation, or any other characteristic protected by law. Jazwares is committed to providing reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.  

Who We Are  

Jazwares, a Berkshire Hathaway company, is a leading global toy manufacturer with a robust portfolio of owned and licensed brands. Founded in 1997, Jazwares celebrates imaginative play with a progressive focus on identifying new and relevant trends to transform into high-quality products for consumers of all ages. Jazwares engages consumers through innovative play experiences with popular brands such as Squishmallows, Pokémon, Hello Kitty, Star Wars, Disney, BumBumz, and Adopt Me. In addition to toys, offerings include virtual games, costumes, and pet products. Headquartered in Plantation, Florida, Jazwares has offices worldwide and sells its products in over 100 countries. For more information, visit and follow us on LinkedIn, X, Instagram, and Facebook

Recruitment Safety 

Please be wary of unsolicited communications from individuals or websites you are not familiar with, or any communications requesting sensitive personal data or information. All official Jazwares employment information will come from our company email ending in Jazwares will never request any monetary payments at any point during its hiring process. If you have any questions about any unsolicited communications, you can reach out to We look forward to you experiencing a safe and enjoyable application process at Jazwares