Marketing Data Analyst - Rowley - Harvey Performance Company

    Harvey Performance Company
    Harvey Performance Company Rowley

    1 week ago

    Description
    WHO WE ARE:
    At Harvey Performance Company, we're more than a team; we're a community. Our thriving, dynamic, and rapidly expanding organization values community, celebrates success, and fosters personal and professional growth opportunities.
    THE OPPORTUNITY:
    In this role, you will be responsible for owning and optimizing mission-critical marketing operations today, particularly direct mail and customer data execution, while progressively building deeper business and brand analytics capability over time. In the near term this role will be primarily focused on stabilizing, executing, and optimizing customer data and direct mail operations with a strong emphasis on accuracy, validation, and efficiency. Over the longer term this role will expand into deeper business, brand, and customer analytics to support strategic decision-making as the organization's analytics maturity grows.
    IN THIS ROLE, YOU WILL:
    • Own the end-to-end process of data quality improvement by creating reports to identify data anomalies, designing data quality process.
    • Lead B2B contact and company data acquisition initiatives.
    • Document deployed data and business process and improvement opportunities
    • Oversee the strategy, execution, performance, and effectiveness of our direct mail programs for multiple brands.
    • Review list management from various sources and audit list processing outputs to ensure mail lists are of high quality and accuracy
    • Structure reports and models (e.g. ROI analytics, RFM) with external analytics partners on direct mail responses measurement and customer segmentation.
    • Analyze brand health metrics, such as brand awareness, market share, and customer loyalty, to evaluate brand positioning and identify growth opportunities.
    • Evaluate product sales, usage, and performance across various markets and segments.
    • Track sales trends, competitor activity, and overall market dynamics to inform brand strategy and identify potential threats and opportunities.
    • Design and build monthly dashboards that monitor and summarize sales figures, marketing campaign tactics, brand health, and customer data metrics.
    • Fulfill requests of ad hoc analyses by synthesizing data to create easy-to-understand reports using BI tools.
    • Support the implementation of data integration in acquisition due diligence processes and portfolio preparation to help the organization evaluate potential new target companies to acquire
    YOU'LL BRING:
    • Bachelor's degree in Marketing, Data Science, Business Analytics, or a related field.
    • 2-3 years of experience in a marketing analytics, data analysis, or similar role.
    • Proficiency in data analysis tools such as SQL, Python, or R.
    • Strong experience with visualization tools like Power BI, Tableau, or Google Data Studio.
    • Familiarity with digital marketing platforms (Google Analytics, CRM systems).
    • Knowledge of statistical analysis, A/B testing, and predictive modeling.
    • Strong problem-solving skills, detail-oriented, with an ability to work independently and manage multiple projects.
    • Excellent communication skills, with the ability to convey complex data insights to non-technical stakeholders.
    WHERE YOU'LL WORK:
    • Find yourself in the heart of Rowley, MA, where our modern facility resides. Experience the balance between vibrant professional growth at Harvey and the soothing, scenic lifestyle of this quaint town. We champion work-life harmony, inviting you to be part of our journey.
    • You'll find the Marketing Team is quite flexible supporting this position in either a Hybrid or Remote nature. You'll be able to coordinate with your supervisor to create a schedule that works best for you and the team.
    WHAT HARVEY PROVIDES:
    • A fun, rapid-growing environment where new opportunities are regularly made available.
    • Opportunities for training and development, including tuition reimbursement.
    • A comprehensive benefits package, including PTO, paid holidays, health, dental, vision insurance, and a 401k match program, along with profit sharing.
    The pay range for this position is $65,000 - $85,000 annually. This range reflects what the company reasonably expects to pay at the time of posting. Where an individual's pay falls within the range will depend on their skills, background, and performance.
    Equal Opportunity Employer
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