No more applications are being accepted for this job
- Steer crossfunctional adoption and enterprisewide scaling of CRM
- Champion full integration of functionality
- Building strong customer relationships and delivering customercentric solutions
- Seeing ahead to future possibilities and translating them into breakthrough strategies
- Planning and prioritizing work to meet commitments aligned with organizational goals
- Holding self and others accountable to meet commitments
- Consistently achieving results, even under tough circumstances
- Building partnerships and working collaboratively with others to meet shared objectives
- Recognizing the value that different perspectives and cultures bring to an organization
- Building strongidentity teams that apply their diverse skills and perspectives to achieve common goals
- Developing and delivering multimode communications that convey a clear understanding of the unique needs of different audiences
- Creating a climate where people are motivated to do their best to help the organization achieve its objectives
- Maneuvering comfortably through complex policy, process, and peoplerelated organizational dynamics
Director, Strategic Marketing and Communications - Minneapolis, United States - Metroairports
Description
Reporting to the Vice President, Strategy and Stakeholder Engagement, this position will lead the Strategic Marketing and Communications Department and be a key leader within the Strategy and Stakeholder Engagement Division.
The division's charter is to function as an in-house team serving as stewards of strategy, developing strategic communications and creating stakeholder champions to ensure the organization delivers on its purpose, values and focus areas.
The Strategic Marketing and Communications Department elevates our consistent brand voice, activates the brand to engage key constituents, supports revenue growth, influences our community, and invites passenger engagement through strategic campaigns grounded in research and analytics.
This leadership position is responsible for developing the organization's marketing and brand communication strategies and managing the process to ensure all creative solutions and cross-divisional deliverables are strategically aligned.
This role has full sight to all client requests and, importantly, serves as the gatekeeper to the department, identifying the best content and channel strategy and assigning project teams within the department.
Additionally, this role drives data-focused marketing and communications strategies and advances CRM use and scaling for the department and organization.
To Apply:
Interested applicants shall express their interest by contacting our third-party recruiter at:
DAVID LYMAN
Lyman Executive Search
MAC complies with the Americans with Disabilities Act. If an accommodation is required for you to participate in the application process because of a disability, please contact Tekia Jefferson at or
.
MAC is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, gender, age, nationality, or disability.
Lead MAC and MSP's brand identity and marketing strategy
Lead the Strategic Marketing team to develop brand, support campaign and non-aeronautical revenue marketing strategy
Ensure the Passenger Engagement team develops and executes cohesive, omnichannel strategies
Support the Assistant Director of Marketing, Passenger Engagement, in successfully integrating the Passenger Engagement Assistants into the team and finding ways to leverage technology and insights
Serve as a business partner to internal teams to develop annual marketing plans
Demonstrate a strong understanding of how to translate business objectives into smart marketing strategy
Ensure brand audience profiles and consumer insights inform marketing strategies
Responsible for the creation of messaging and channel strategy
Accountable for the creation of marketing and communication messaging and channel strategy
Prioritize clear marketing communication objectives and channel strategy
Work across the division to ensure all initiatives are strategically grounded
Research channel utilization and trends to identify key channel insights and recommend optimal macro marketing mix
Establish budget allocations to meet business objectives and inform marketing and communication leadership
Oversight of Strategic Communications
Lead MAC and MSP's strategic communications strategy
Manages the Strategic Communications team responsible for media relations, crisis communication, executive communications and stakeholder communications
Ensure Strategic Communications campaigns are strategically sound and integrated as appropriate with divisional campaigns
Supports a cross-departmental process to share insight and content and identify the best channels for implementation
Provides coaching to key stakeholders to ensure consistency in our best practices.
Ensure social media efforts support key division initiatives and organizational strategies
Oversight of Brand Creative Team
Deliver strategically aligned and stellar creative solutions
Ensure the creation of multi-channel strategic marketing and communications to activate strategies established by the Marketing Strategists and coordinated through the Strategic Campaign Manager
Ensure the team collaborates with the Strategic Communications team to ensure consistency in content and messaging across all channels
Ensure strong creative direction and supervision
Evaluate content and content strategies to ensure effectiveness and suggest and/or make appropriate changes as warranted
Oversight and Implementation of Strategic Campaign Management process
Serve as a gatekeeper to the department to identify the best content and channel strategy, along with assigning project teams within the department
Responsible for implementing the Strategic Campaign Management process across the division by ensuring the Strategic Campaign Manager is part of project teams whenever appropriate
Educate the broader organization on the process and its value
Manage the Strategic Campaign Manager and ensure this role is integrated as a key part of the division to produce more strategic and aligned outcomes
Work across the division to adjust processes as needed to ensure deliverables are informed by strategic insight
Build organizational capacity in the development of data-driven strategies
Produce strategic analysis around growth opportunities, marketing insights and core business metrics to drive efficiencies, decisions and results
Develop and track ROI measurement, design and implement marketing testing and incorporate learning into future plans
Champion integration of data and metrics to measure results and inform development of marketing, communication, creative and campaign strategies
Drive customer relationship management (CRM) strategy
Responsible for creating an organizational competency around marketing and communications strategy and mentoring cross-departmental team members to build a strategic muscle
Collaborate closely across the organization to ensure strategy and appropriate brand voice are reflected in our strategic communications and stakeholder engagement initiatives
Act as a brand evangelist and a marketing and communications thought leader
Serve as a collaborative partner with all other departments in the division and across the organization
Collaborate and communicate with Senior Management and leaders on key strategic projects and initiatives to achieve consensus and optimize execution
Stay current on key marketing trends, best practices and destination or economic research
Perform other job-related duties as assigned
Budget Management
Work with the Strategy and Stakeholder Engagement division leadership team on the annual budget process
Manage department accounts payables process and key vendor relationships
Work with the finance team on ongoing tracking and forecasting. Partner with the finance team to plan for unforeseen budgetary challenges.
People Leadership
Serve as a thought leader and mentor to grow an organizational culture that values and produces best-in-class marketing and communications strategy
Create a culture of mentorship and development within the department. Create meaningful assignments to provide growth opportunities for the team.
Serve as a marketing and communications expert, speaker and/or committee member to influence the community outside of MAC
Encourage innovation by serving as a champion for new ideas
Create and maintain a rewarding and productive work environment
Direct the activity of department employees and integrate MAC's purpose, values and focus areas into areas of responsibility
Conduct regularly scheduled meetings to communicate organizational goals, issues and information to employees
Exercise supervisory authority in accordance with MAC Human Resource Policy and the MAC Administration Manual
Hire, develop, recognize, transfer, discipline and discharge employees
Facilitate effective working relationships among department employees
Communicate clear performance expectations and standards to department employees
Conduct regular performance review discussions and deliver ongoing feedback throughout the year.
COMPETENCIES
Manager of Managers (MOM) Competencies
Customer Focus
MINIMUM REQUIREMENTS
Bachelor's degree in a related field
10 years of experience in marketing and brand strategy
In lieu of a degree, 14 years of experience in marketing and brand strategy
Seven years of experience managing and supervising direct reports, which may have included responsibility for hiring, disciplining, coaching, rewarding and terminating employees.
Demonstrated experience in media relations, corporate communications, or related fieldFluency in general business, marketing and creative concepts and workflows with a talent for communicating these to a wide variety of partners
Business-to-Business and Business-to-Consumer marketing experience
Understanding of local and industry market dynamics
Demonstrated marketing strategy and planning skills
Demonstrated experience in using and leveraging customer management relationship databases to drive campaigns and grow adoption and integration of CRM across the organization.
Demonstrated understanding of dynamic pricing and digital marketingExperience setting, overseeing and implementing budgets.
Excellent presentation skills and story-telling ability
Agency experience and internal service mindset
Ability to present and effectively influence at the highest levels of the organization
Experience and appreciation for corporate communications, creative services and events for effective collaboration across multiple stakeholder groups.
Valid driver's license
Reliable vehicle to commute between job sites
DESIRABLE REQUIREMENTS
Master's degree in a related field
Public sector experience
This position provides an opportunity for on-site and remote work. MAC's remote work policy requires employees to be on-site three days of the week. Among the three on-site days, one of them must be either a Monday or a Friday.
#J-18808-Ljbffr