Director, Product Marketing - Cambridge
1 month ago
Job summary
The Platform and AI Product Marketing Director creates differentiated value propositions for products translating features and functions into customer benefits across buying personas They create global go-to-market strategies enabling tactical strategic selling Product Marketing focuses on the global success of select products product lines working closely with product managers to bring new capabilities to market ensuring their long-term successResponsibilities
- Create simple straightforward differentiated positioning that resonates with our target buyer personas incorporating customer-focused SEO-optimized language sets our products apart from alternatives Build tell compelling story across all internal external marketing sales channels Create thought leadership content evangelize solution Go-to-Market Strategy Competitive Positioning Pricing Personas Audience Segmentation Sales Commercial Enablement How Sell Customer Presentations Build maintain market knowledge Track industry trends processes challenges opportunities Identify competitive solutions strengths weaknesses Target champion buyers Define best fit target audiences understand personas challenges buy key buying criteria Use market research data influence product strategy pricing packaging Work closely product management understand product strategies roadmaps Plan new launch drive cross-functional implementation desired business outcomes Create strategies marketing plans sales plays Manage execution marketing solution consultants sales enablement Create supporting content enablement tools playbooks customer facing positioning presentations strategy vision decks Track analyze results initiatives
- Experience crafting differentiated messaging products competitive markets Experience developing leading product launch broader go-to-market processes Experience orchestrating marketing plans programs Experience enabling sales success field sales inside sales teams Demonstrated strength presentation writing general communication skills Excellent time management organization skill attention detail Flawless integrity MBA Experience SaaS products Required Qualifications 7 years experience B2B SaaS software high-tech industry Experience MLOps DataOps AIops Cloud Platforms Bachelor Degree equivalent Business Marketing Computer Science related field accredited university college Additional Information GE Vernova offers great work environment professional development challenging careers competitive compensation GE Vernova Equal Opportunity Employer Employment decisions made regard race color religion national ethnic origin sex sexual orientation gender identity expression age disability protected veteran status other characteristics protected by law if you have questions posting please contact
Job description
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