- You'll collaborate with the product marketing team to create a go-to-market strategy, ensuring seamless product implementation with sales and operations teams. Your role will gather qualitative feedback and employ data analytics to pinpoint crucial gaps, applying your product knowledge to create scalable solutions that notably enhance ad revenue.
- As the guiding force bridging advertising, product development, engineering, data, and design, your vast expertise in digital media encompasses evaluating campaign performance, understanding ad tech, machine learning, data privacy, and programmatic exchanges, making you the leading voice in secure digital media projects.
- You will report to the Senior Vice President, Head of Advertising Mission
- 5+ years of progressive product management experience.
- 2+ years of developing product roadmaps independently.
- 2+ years demonstrated experience balancing longer term roadmaps with getting features out the door.
- 2+ years demonstrated experience launching or improving performance or scale of products.
- Comfort with Agile software development methodology, Scrum, and experience creating wireframes and mockups to help guide product discovery and development.
- Experience working on products shaped by algorithms, data science and machine learning.
- Understanding of the business model levers that grow a subscription business.
- Grasp of the engineering challenges and primary technologies that support a media business.
- Experience with Advertising, Demand side.
- User empathy and awareness and knowledge of user-centered design and user data and customer research.
Product Director, Ad Demand Development - New York City, United States - The New York Times
Description
The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It's why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It's why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it's why our business strategy centers on making journalism so good that it's worth paying for.
The NYT Advertising Mission is dedicated to promoting the expansion of digital advertising by creating products and technology that harmonize advertiser revenue with our subscriber growth and engagement. Our mission involves developing products and technology that aim to make digital advertising engaging for our users, efficient for our advertisers, and easily marketable at scale.
About the Role
You will identify strategic product possibilities to attract new advertisers and improve incremental ad revenue from our existing clients. Beyond this, you'll lead exploration into fresh product opportunities and inventive revenue models, extending beyond traditional direct and programmatic sales. We're on the lookout for a candidate with a track record in product management, someone experienced in tasks such as drafting technical specifications, evaluating opportunities, and staying attuned to business trends.
If you have a talent for developing precise product solutions and a history of elevating team performance through collaboration, we want you on our team.
Additionally, your understanding of the importance of user relationships and your enthusiasm for harnessing the potential of our news and lifestyle offerings for advertising make you an ideal fit for this role. Join us and be part of a dynamic team that inspires innovation and success in the world of premium advertising.
Responsibilities:
As the Product Leader for our Demand Products team within Advertising Mission you'll shape the vision and product roadmap for our advertising demand-focused products. This includes overseeing areas that impact both our direct and programmatic demand, with a focus on improving yields and fill rates.
Basic Qualifications:
Preferred Qualifications:
#LI-Hybrid
NYC preferred, open to remote
REQ-015774
The annual base pay range for this role is between:
$160,000—$185,000 USD
The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.
The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email Emails sent for unrelated issues, such as following up on an application, will not receive a response.
The Company will further consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable "Fair Chance" laws.
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