Platform Product Marketing Manager - Dallas, TX

Overview: · At PowerSchool, we are a dedicated team of innovators guided by our shared purpose of powering personalized education for students around the world. From the central office to the classroom to the home, PowerSchool supports the entire educational ecosystem as the glob ...

Job description

Overview:

At PowerSchool, we are a dedicated team of innovators guided by our shared purpose of powering personalized education for students around the world. From the central office to the classroom to the home, PowerSchool supports the entire educational ecosystem as the global leader of cloud-based software for K-12 education. Our employees make it all possible, and a career with us means you're joining a successful team committed to engaging, empowering, and improving the K-12 education experience everywhere.

Team Overview

Our Marketing team leads, develops, and executes PowerSchool's global marketing initiatives. Responsible for brand, corporate communications, demand-generation, and solution marketing, the team works across all major marketing functions to drive alignment of the organization's messages across all channels to ensure we meet our sales targets.

Responsibilities:

We are looking for a product marketer with strong technical instincts and a passion for translating complex systems into clear, meaningful value for customers. As the Platform Product Marketing Manager, you will own the positioning, narrative, and go-to-market strategy for PowerSchool's platform capabilities, including AI, Connected Intelligence, data interoperability, and integrations.

This role sits at the center of our platform evolution. As we make significant investments in our platform vision, you will help shape how that future is understood by the market. You will work closely with product leaders and solution marketers to turn deep technical documentation into compelling stories that show how connected data and workflows make educators more effective in their day-to-day work.

If you enjoy going deep on technology and coming back up with a story that actually resonates, this role was built for you.

Key Responsibilities

• Own and evolve the platform positioning and messaging across AI, data, integrations, and interoperability capabilities.
• Partner deeply with platform product teams to understand technical architecture, roadmap direction, and system-level value.
• Translate platform capabilities into clear customer-facing narratives that connect technology to educator priorities and outcomes.
• Collaborate with solution-focused product marketers to ensure platform value is consistently reflected across solution and product storytelling.
• Develop cross-portfolio content such as platform web pages, integration documentation, value frameworks, and thought leadership.
• Support competitive differentiation related to platform, data, and AI capabilities across go-to-market efforts.
• Enable Sales, Solution Engineering, and CX teams with the clarity and confidence to represent the platform story in customer conversations.
• Measure success through messaging adoption, platform engagement signals, and influence on pipeline and expansion opportunities.

Qualifications:

Qualifications

• 5+ years of experience in product marketing or related strategic marketing roles.
• Strong technical aptitude with the ability to understand and explain complex platforms, data flows, and integrations.
• Proven storytelling skills with a track record of turning technical concepts into clear customer value.
• Experience working closely with product management and engineering teams.
• Comfortable navigating ambiguity and shaping narratives in fast-evolving technical environments.
• Experience with AI, data platforms, integrations, or enterprise SaaS strongly preferred.
• Education technology experience is a plus but not required.

Compensation & Benefits:

PowerSchool offers the following benefits:

• Comprehensive Insurance Coverage (including Medical, Dental, Vision, Pharmacy benefits, Life Insurance and AD&D)
• Flexible Spending Accounts and Health Savings Accounts
• Short-Term Disability and Long-Term Disability
• Comprehensive 401(k) plan
• Generous Parental Leave
• Unrestricted paid time off (known as Discretionary Time Off - DTO)
• Wellness Program, including ClassPass & Employee Assistance Program
• Tuition Reimbursement
• Optional Benefits: Pet Insurance, Identity Theft Protection, Student Debt Repayment Program and Prepaid Legal coverage

A reasonable estimate of the base compensation range for this position is $117,900 - $147,400 USD. This compensation range is specific to the United States and it incorporates many factors including but not limited to an applicant's skills and prior relevant experience and training; licensures, degrees, and certifications; internal equity; internal pay ranges; and market data/range parameters.

EEO Commitment:

PowerSchool is committed to a diverse and inclusive workplace. PowerSchool is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Our inclusive culture empowers PowerSchoolers to deliver the best results for our customers. We not only celebrate the diversity of our workforce, we celebrate the diverse ways we work. If you have a disability and need an accommodation regarding our recruiting process, please let us know by emailing

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