- Manage PPC campaigns at a high-level including keyword generation, ad copy writing, landing page testing, budget management, campaign tracking, reporting, and insights & analysis
- Implement successful bidding strategies and effective optimizations on PPC campaigns to hit target lead volume goals and KPIs (ex. CPC, CPA)
- Analyze performance data to inform campaign decisions.
- Implement A/B and multi-variate tests to optimize performance.
- Develop innovative marketing concepts to meet marketing goals.
- Maintain a high attention to detail, be self-motivated, and have great project management skills
- Take a proactive approach to problem solving, addressing without being prompted
- Communicate with the ability to tell meaningful stories using data and analytics
- Pursue regular learning and stay up to date with the latest industry trends and best practices.
- Assists in the coordination of internal and external communication, including vendors, as needed
- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.
- Passionately aligned with the mission and vision of Human Coalition
- Strong written and verbal communication skills
- 3-5 years of experience in a marketing role
- At least 2 years of experience with SEM including Google Ads, Microsoft Advertising, and Yahoo Ads platforms
- Solid knowledge of web analytics tools such as Google Analytics and Crazy Egg
- Advanced knowledge of Microsoft Office and Google suite of products
- Bachelor's degree in Marketing or related field preferred
- Google Ads/Analytics certifications and other marketing certifications a plus
- Call tracking/attribution software experience (such as CallRail, DialogTech)
- Bid management platform experience is a plus (Marin, Kenshoo, QuanticMind)
- Automated reporting platform experience is a plus (such as DataStudio, DOMO)
- Landing page development experience is a plus (Wordpress)
- Salesforce CRM experience is a plus
- None
- Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
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Marketing Specialist - Plano - Human Coalition Inc
Description
Marketing Specialist (Christian Pro-Life Organization)
The Marketing Specialist develops, implements, and optimizes client marketing activities across multiple marketing channels, with the goal of increasing the quantity and quality of leads.
Human Coalition is a Christian Pro Life organization.
In order to succeed in this role, an applicant will:
Minimum Qualifications:
Education and Experience:
Supervisory Responsibility:
Other Duties:
EEO Statement:
Human Coalition is an equal opportunity employer and makes recruitment, employment, promotional, and all other Human Resource decisions without regard to race, color, national origin, age, sex, marital, disability, or veteran statuses. Because our primary mission is religious, Human Coalition does lawfully require assent and adherence to our core doctrinal beliefs
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Marketing Specialist
Only for registered members Plano, TX
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Marketing Specialist
Only for registered members Plano
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Marketing Specialist
Only for registered members Plano
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Marketing Content Specialist
Only for registered members Plano, TX
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Specialist, Performance Marketing
Only for registered members Plano, TX
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Field Marketing Specialist
Only for registered members Corporate Office TX, Plano, TX, US
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Specialist, Performance Marketing
Full time Only for registered members Plano
-
Marketing Operations Specialist
Only for registered members Plano
-
Specialist, Performance Marketing
Only for registered members Plano, TX, United States
-
Marketing Operations Specialist
Only for registered members Plano, Texas
-
Marketing Specialist
Full time Only for registered members Richardson
-
Marketing Content Specialist
Only for registered members Plano
-
Marketing Operations Specialist
Full time Only for registered members Plano
-
Marketing Operations Specialist
Only for registered members Plano, TX
-
Field Marketing Specialist
Only for registered members Plano
-
Marketing Specialist
Only for registered members Richardson, TX
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Marketing Program Specialist
Only for registered members Plano, TX
-
Marketing Specialist
Only for registered members Richardson
-
Marketing Retail Channel Specialist
Only for registered members Plano, TX
-
Marketing Specialist
Only for registered members Richardson
-
Marketing Retail Channel Specialist
Only for registered members Plano