Web Analytics Specialist Remote - Dallas, United States - TheWiseSeeker

Description

At The Wise Seeker, we are seeking a Web Landscape Strategist to lead efforts in monitoring external web trends and focus on qualitative/quantitative data gathering and insights.

This role will help our client transition towards a more data-driven approach to web development. The data and insights gathered will inform the overall commercial web strategy within the pharmaceutical industry.

Location:
Philadelphia, PA, US (working Eastern time zone)


Sector:
Pharmaceutical / Bio-tech

Tasks

Competitive web landscape insights gathering and analysis - secondary research

Gathering, cataloging and analyzing global and country web-related market research

Regulatory insights gathering, including cataloging of country-level restrictions for web

Gathering output from CX work as input into commercial web strategy

Proposal for gathering additional HCP and HCC/patient insights for web

Additional support for web team, as needed

Requirements

Previous healthcare/pharma industry experience (Essential)

Experience with data sets, especially competitive intelligence and/or external trends

Digital/Web Strategy/Competitive Intelligence experience

Understanding of web analytics, Google Analytics

Specific in-house pharma experience as opposed to agency

Skills

Experience with competitive analysis tools

Independent worker and strong collaborator

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