Digital Media - Pasadena - Expatiate Communication

Description

We are seeking an energetic, results-oriented Digital Media & Sales Specialist to join our growing team in Pasadena, CA. This full-time position is ideal for someone who thrives at the intersection of digital marketing and revenue generation. You will manage and grow our organization's digital presence while selling advertising and sponsorship space across our media channels, including social platforms, newsletters, and web properties. This is a great opportunity for a creative professional who enjoys building client relationships, developing compelling campaigns, and turning digital engagement into measurable sales success.
About Expatiate Communication, Inc.
Expatiate Communications is a management consulting firm specializing in special education. We partner with school districts, COEs, state agencies, and families to strengthen instruction, services, staffing, compliance, and operations. Our work focuses on delivering high-quality, sustainable special education programs that improve outcomes for students with disabilities by meeting IEP needs and building capacity across educator teams.
Description
Salary: $50,000 - $70,000 + Commission
Key Responsibilities
Digital Media & Marketing Management:

• Plan, schedule, and manage content across social platforms (LinkedIn, Instagram, Facebook, X/Twitter, TikTok).
• Support digital campaigns that promote both organizational branding and paid advertiser visibility.
• Oversee website content, blog updates, and SEO to maximize audience reach and engagement.
• Analyze campaign data to measure impressions, engagement, and ROI, providing reports to internal teams and stakeholders.
• Develop and execute social media strategies to assist with Talent Acquisition, marketing campaigns, targeted sales, and promotions.
• Monitor and manage social media channels, respond to inquiries, and foster meaningful interactions within the community.
• Research and pitch creative campaign ideas to enhance brand visibility and engagement.
• Ability to create custom blog content, manage website blogs (i.e. VillageED), and ensure SEO best practices are implemented.
• Ability to convert documentation into simplified blog content for a broad audience.
• Managing all websites and digital products across the organization.

SEO(Search Engine Optimization):

• Build and manage paid search (PPC: Pay-Per-Click) and social campaigns (Google Ads, Meta, LinkedIn Ads, etc.).
• Conduct keywords, audience, and competitor research to optimize content and ad performance.
• Implement strategies to improve website traffic and engagement through SEO and content marketing.
• Analyze performance metrics (ROI, KPI, engagement rates) and adjust strategies for continuous improvement. Implement organic growth strategies (e.g., improving existing services/processes).
• Manage social media spending with proposed departmental budget, providing detailed performance/engagement reports and analytics to stakeholders and management.
• Demonstrate the ability to develop and implement effective organic social media strategies to enhance engagement and brand visibility.

Ad Sales & Business Development:

• Identify and prospect potential advertisers, sponsors, and partners for digital media placements (social, display, website banners, email newsletters, and sponsored content).
• Create tailored advertising packages and proposals that align with client objectives and marketing strategies, subject to supervisor approval.
• Build and maintain strong client relationships through consistent follow-up, account management, and campaign support.
• Collaborate with leadership and the marketing team to price ad space, manage inventory, and develop revenue forecasts.
• Achieve and exceed monthly and quarterly sales targets.
• Research market trends and competitor offerings to refine pricing and positioning.
• Collaborate with internal departments to align brand messaging, campaign tone, and client expectations.
• Actively seek ways to monetize all digital properties including but not limited to websites, blogs, newsletters, NFTs and such.
• Track advertising revenue, prepare sales reports, and present quarterly performance summaries.

Other Duties & Responsibilities:

• Design eye-catching visuals for social media, organization website content, and marketing materials using Adobe Creative Suite or similar tools.
• Create and edit videos and podcasts to support content marketing efforts.
• Work alongside our Leadership and Executive team to ensure cohesive messaging across all platforms.
• Track and analyze social media metrics to measure the success of campaigns.
• Exhibit special expertise in promoting organic campaigns.
• Meet or exceed all KPIs monthly and quarterly and yearly as given.
• Stay ahead of digital marketing trends, platform changes, and emerging technologies.
• Other related duties may be required.

Requirements:
Education & Experience

• Pursuing or recently completed a Bachelor's degree in (Digital) Marketing, Communications, Journalism, or a related field.
• Minimum 2 years of experience in digital marketing, content creation, or social media management.
• Previous experience in high-growth, data-driven industries is a plus.

Technical Skills:

• Basic understanding of social media platforms, paid advertising, and performance marketing.
• Experience with SEO strategies, content marketing, and website analytics.
• Proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator) and video editing software is a plus.
• Familiarity with WordPress and content management systems.

Soft Skills:

• Strong written communication skills with an ability to create compelling, audience-focused content.
• Analytical mindset with a passion for data-driven decision making.
• Detail-oriented, highly organized, and able to manage multiple projects independently.
• Creative problem solver with a results-driven attitude.

Benefits:

• Health Insurance (HMO & PPO options)
• Dental Insurance
• Vision Insurance
• Basic Life Insurance
• Long Term Disability
• Health FSA, Dependent Care FSA
• Paid Time Off (PTO)
• Paid Holidays
• Paid Sick Leave
• 401K with matching
• $2500 Educational Reimbursement

Eligibility for benefits may vary based on employment status, classification, and other factors. Not all benefits are available to all employees. Benefits are administered in compliance with applicable federal and state laws and regulations.
This job description is intended to provide a general overview of the essential functions and responsibilities of this position. It is not intended to be an exhaustive list of all duties, skills, or requirements. The duties, responsibilities, and other requirements of this position may be subject to change or modification at any time by the organization, with or without prior notice. Expatiate Communication, Inc. reserves the right to modify the job description at any time, with or without notice.
Individual compensation packages are based on various factors unique to each candidate, including skill set, experience, qualifications, geography, and other job-related reasons. Expatiate Communications is an equal-opportunity employer. Expatiate Communications considers all qualified applicants and employees for hiring, placement, and advancement without regard to a person's race, color, religion, national origin, age, genetic information, military status, gender, sexual orientation, gender identity or expression, disability, or protected veteran status.
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