- Strategic & Brand:
- Utilize a variety of digital marketing channels, including but not limited to SEO, SEM, PPC, email/SMS, social media, and display advertising. Manage and optimize campaigns across all channels concurrently to maximize reach and impact.
- Develop and maintain a content editorial calendar in-line with marketing strategy and own the content distribution across various channels. Create and implement content distribution plans to reach and engage the target audience with optimizing landing pages and user funnels.
- Utilize data-driven insights to identify opportunities, track performance, and optimize campaigns for maximum ROI. Own and present/report on key performance metrics (KPIs) and provide actionable recommendations for improvement.
- Collaborate with internal and external teams to ensure consistent messaging and branding across all digital channels. Proactive understanding of industry trends, emerging technologies, and best practices to continuously improve digital marketing efforts. Manage social media coordinator to ensure KPIs are being met.
- Manage the digital marketing budget effectively, ensuring optimal allocation of resources for maximum impact.
Digital Marketing Coordinator - Atlanta, United States - The Athlete's Foot
Description
Overview
We are looking for a mid-level Digital Marketing Coordinator who will be responsible for developing and implementing effective digital marketing strategies to promote our brand, products, and services. The ideal candidate has direct experience and a proven track record of driving growth through comprehensive and data-driven marketing campaigns.
Responsibilities
Develop and execute innovative digital marketing strategies to drive The Athletes Foot USA brand awareness/consistency, online revenue, customer acquisition, and retention. Collaborate with cross-functional teams to align digital marketing efforts with overall business goals.
Channel Management:
Content Development:
Data Analytics:
Collaboration and Leadership:
Budget Management: