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    Content Marketing Manager - Lansing, United States - Oktopost Technologies

    Oktopost Technologies
    Oktopost Technologies Lansing, United States

    13 hours ago

    Default job background
    Description
    Oktopost natively supports creating, publishing, managing and measuring X (Twitter) Threads for more engaging social media content. Read all about it
    Content Marketing Manager

    Responsibilities

    Support the Head of Content in executing the content strategy, ensuring alignment with overall marketing goals.
    Collaborate with cross-functional teams, including marketing, product, and design, to gather insights and execute content plans effectively.
    Manage and maintain the company blog, including uploading, formatting, and publishing content.
    Conduct regular quality checks to ensure consistency, accuracy, and adherence to brand guidelines.
    Assist in developing and optimizing content for various channels, including social media, email marketing, and website.
    Monitor content performance, analyze data, and provide insights to inform content optimization and future strategies.
    Support the creation and distribution of content assets, such as whitepapers, case studies, and videos.
    Assist in managing relationships with content contributors, agencies, and freelancers.
    Requirements

    1+ years of experience in content marketing.
    Proven experience in content marketing, preferably in a B2B or SaaS environment.
    Stay updated on industry trends, content marketing best practices, and emerging technologies to continually enhance content effectiveness.
    Excellent organizational skills with the ability to manage multiple projects and meet deadlines.
    Proficiency in content editing, proofreading, and formatting.
    Familiarity with SEO best practices and keyword research tools.
    Analytical mindset with the ability to derive insights from data and make data-driven decisions.
    Strong communication skills, both written and verbal.
    Creative thinking and problem-solving abilities.
    Ability to work effectively in a collaborative team environment.

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