Copywriter - Boston, United States - Creative Circle

Description

Our CPG client is searching for a Copywriter to join their beauty brands team for at least a year. You'll work 40 hours per week.

As Copywriter in this space, you'll heavily collaborate with several teams and stakeholders as you verbally communicate the brands across all packaging, e-commerce, video, and retail touchpoints to support their beauty and wellness portfolio of brands. You'll bring brands to life by writing copy for all consumer and retail-facing materials including but not limited to packaging, advertisements, brochures, point of sale, email, web, banners, and social.

Responsibilities include:

develop product names, features, positioning and benefits

write copy and tags for product packaging materials, owner's manuals, quick start guides, and other print mediums

create owners manuals, instructions and quick start guides

partner with brand managers to create copy that is aligned with brand campaigns; interpret creative direction and adapt points from creative briefs into persuasive copy concepts

present and incorporate feedback

The ideal Copywriter has a strong B2C background, preferably from an agency, along with:

the ability to develop messaging for numerous touchpoints

an interest in benefits-focused packaging writing

works well within established brand guides / tones

is a team player and works in a collaborative style

has a thorough understanding of writing for social (incl. hashtags, emojis and acronyms)

an interest or experience with beauty brands, fashion or haircare