Senior Director, Brand - Fairfield - Kyocera

Description

Senior Director, Brand & Channel Marketing

When you join Kyocera Document Solutions America, Inc. you are joining an organization that is deeply rooted in the Philosophy of "doing what is right as a human being". Through this Philosophy, our employees are passionate about providing best in class customer service through efficiency, accountability, and a sense of urgency all while putting knowledge to work to drive change.

In addition, we're a Great Place to Work and we really mean it Kyocera Document Solutions America, Inc. has been officially certified as a Great Place to Work since 2022. An organization earns this distinction when its employees have expressed their trust in the people they work for, have pride in what they do and enjoy the people they work with.

As a Senior Director, Brand & Channel Marketing you will be the strategic leader responsible for advancing Kyocera's unified brand presence, partner engagement, and corporate communications strategy. This role oversees Brand Management, Internal and External Communications, Channel Marketing, and Field Marketing ensuring a cohesive brand narrative and consistent execution across all markets.

The chance to do something meaningful, to challenge yourself, to be a part of change in an industry, to influence change doesn't come around every day.

Responsibilities

Brand Management

Lead the development and evolution of Kyoceras brand strategy, ensuring alignment with corporate purpose, values, and growth objectives.

Oversee brand identity, positioning, and expression across all communications and experiences.

Ensure brand governance and consistency across all regions and channels.

Collaborate with agency partners to deliver innovative, on-brand creative that drives awareness and differentiation.

Supervise the Brand Manager to develop campaigns and content that elevate brand engagement and loyalty.

Communications (Internal & External)

Develop and lead a unified communications strategy encompassing corporate, media, executive, and internal communications.

Drive proactive public relations, media engagement, and thought leadership initiatives to enhance brand reputation.

Oversee internal communications, ensuring employees are informed, connected, and inspired through consistent messaging and active intranet engagement.

Partner with senior leadership to craft and deliver strategic messaging for major company updates, launches, and internal campaigns.

Channel Marketing

Lead the development and execution of the overall channel marketing strategy for both the Dealer Channel and Direct Channel, driving engagement, enablement, and business growth.

Enhance Kyoceras Partnership Program through optimized incentives, MDF utilization, and co-marketing initiatives that support sales objectives.

Partner closely with Sales leadership using Microsoft Dynamics to share insights, monitor partner performance, and communicate marketing initiatives.

Plan and execute large-scale conferences to showcase new products, communicate corporate direction, and strengthen relationships with dealers and direct partners.

Design and manage incentive trips and loyalty programs to recognize and motivate top-performing partners and sales teams.

Collaborate cross-functionally with Product Marketing, Sales, and Corporate Brand teams to align channel strategies with go-to-market priorities.

Field Marketing

Oversee all regional and partner-facing marketing initiatives, including roadshows, partner events, and localized brand activations.

Supervise the Product and Sales Training Program, ensuring effective knowledge transfer and enablement for partners and field teams.

Gather voice-of-the-field insights through surveys and feedback to continuously enhance programs and messaging.

Key Objectives & Success Metrics

Strengthen Kyoceras brand equity and ensure consistent execution across all communication and marketing channels.

Improve partner satisfaction and engagement through impactful, data-informed channel and field marketing programs.

Increase awareness, reach, and impact of brand and communications initiatives across both internal and external audiences.

Enhance collaboration between Marketing, Sales, and Product to drive go-to-market efficiency and success.

Foster agile, cross-functional teamwork that accelerates marketing execution and measurable business results.

Supervisory responsibilities

Lead and mentor a multi-disciplinary team across Brand Management, Communications, Channel Marketing, and Field Marketing.

Oversee agency and vendor relationships, ensuring creative quality, operational excellence, and on-brand execution.

Carry out supervisory responsibilities in accordance with company policies, including hiring, coaching, development, and performance management.

Foster a culture of collaboration, creativity, accountability, and continuous improvement through Agile and Scrum practices.

Qualifications

Required:

Bachelors degree in marketing, Communications, or related field; MBA preferred.

Minimum of 12 years of progressive experience in B2B marketing, with at least 5 years in a senior leadership role.

Proven success leading Brand, Communications, and Channel Marketing teams in complex organizations.

Experience leading teams and projects using Agile and Scrum methodologies mandatory.

Demonstrated ability to collaborate effectively with Sales, Product, and Executive teams.

Expertise in planning and delivering large-scale events, incentive programs, and partner conferences.

Exceptional leadership and communication abilities.

Strong organizational and time-management skills with a focus on driving results and developing talent.

The typical pay range for this role is $174,000 -$217,000. This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography, and other relevant factors.

Note

This is a general description of the duties and responsibilities most frequently required of this position. The company may from time-to-time request that the incumbent perform other related tasks and assume reasonable responsibilities that have not been specifically included in this description.

Kyocera Document Solutions America, Inc. is a group company of Kyocera Document Solutions Inc., a global leading provider of total document solutions based in Osaka, Japan. The company's portfolio includes reliable and eco-friendly MFPs and printers, as well as business applications and consultative services which enable customers to optimize and manage their document workflow, reaching new heights of efficiency. With professional expertise and a culture of empathetic partnership, the objective of the company is to help organizations put knowledge to work to drive change. Kyocera is looking for enthusiastic and innovative people to help our customers run their businesses more efficiently and more profitably. We offer a generous benefits package including medical, dental and vision plans, a 401k match, flexible spending, disability and life insurance, plus paid time off and holidays.

KYOCERA Document Solutions America, Inc. is an Equal Opportunity Employer, a VEVRRA Federal Contractor, and complies with all applicable federal, state, and local laws regarding nondiscrimination. Kyocera provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, or protected veteran status. Qualified minorities, women, protected veterans and/or individuals with disabilities are encouraged to apply.