Digital Marketing Manager - Boulder, United States - VALID8 Financial

Description

Position Overview

Valid8 Financial is seeking a Digital Marketing Manager who will be responsible for the strategy and execution of demand generation campaigns that drive qualified leads to Sales and account based customer marketing programs that support sales plans focused on revenue expansion.

This is an opportunity to help further develop the marketing function at a high-growth, fast-moving start up, with significant future career growth potential.

As a Digital Marketing Manager at Valid8 Financial, you will report to the EVP Marketing and work cross-functionally with Sales, Account Management, and other members of the marketing team.

You will design, plan, manage, and optimize integrated marketing campaigns across multiple channels to generate pipeline revenue.

If you consider yourself a highly collaborative marketing generalist with a strong focus on account based and digital marketing, this may be the perfect opportunity for you

Please note:

preference will be given to candidates in the Boulder/Denver area who are willing and able to work in our office 2-3 days per week.

Key Responsibilities

Demand Generation & Brand Awareness Campaigns

Develop and execute integrated, multichannel campaigns across content, website/SEO, social, paid advertising, and email to drive leads to Sales and increase the market's awareness of and interest in Valid8 Financial solutions.

Manage paid advertising campaigns, including paid search, social, and display, focused on demand generation and brand awareness.
Build, test, and optimize email nurtures.
Monitor performance, and optimize each tactic, each channel, and each campaign, as needed.
Account Based Marketing

Collaborate with Sales to create plans for customer revenue expansion, documenting the multichannel orchestration between marketing and sales designed to drive engagement with each key customer account.

Develop and manage account based customer marketing programs, including targeted advertising, focused on driving engagement among the buyer's group at key customer accounts.

Develop and manage one-to-few account based marketing programs targeting prospects.
Monitor performance, and optimize each tactic, each channel, and each campaign, as needed.
Operations

Act as the liaison between Valid8 and our fractional Revenue Operations team, managing the vendor relationship that spans both marketing and sales operations.

Manage marketing operations in collaboration with the Revenue Operations team, exercising best practices for list segmentation and contact database hygiene in Hubspot.

Work collaboratively with our web developer to ensure all marketing programs are set up with appropriate tracking and reporting at the tactic, channel, and campaign level.

Measurement & Reporting

Monitor progress and report on results for marketing campaigns, channels and programs.

Develop and report via a consistent marketing dashboard with a focus on quarterly business reviews that share insights and recommendations for improvement.

Manage and report on paid advertising budget monthly and/or as requested.
Other

We are an early stage, high growth startup and a brand new marketing team.

We value team members who have flexible skills and who are willing and able to jump in and help in other areas, as needed.

Key Qualifications

Minimum 5+ years in b2b marketing, preferably for b2b SaaS startups
Extensive experience in the development and execution of digital campaigns and hands-on execution of content marketing, email marketing, paid search and paid social
Experience developing and managing account based marketing programs in close collaboration with Sales
Strong understanding of digital and account based marketing metrics
Strong analytical skills with the ability to interpret data and make data-driven decisions
Ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management
Expertise with Hubspot Marketing for batch email and nurture paths, email delivery, forms, landing pages, database segmentation, and management
Excellent written and verbal communication skills
Strong project management and organizational skills
Willingness to go deep to understand and empathize with the target audiences
Collaborative, growth mindset

Desired but not required:
Proficiency with Hubspot Sales and/or Hubspot CRM

Valid8 Financial is an Equal Opportunity Employer and is committed to creating a diverse and inclusive company culture.

Valid8 does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other protected status under the law.

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