Creative Director, American Global Brands - New York, United States - L Oreal USA

Description

Job Title:
Creative Director, American Global Brands (DMIs) at L'Oreal USADivision: L'Oreal USA, Servicing American-based DMI brandsLocation: Hudson Yards, New York NY (hybrid, 2-3 days onsite)

Reports To:

Chief Creative, American DMIsWho we are:For more than a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty.

Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

The DMI of L'Oréal's global brands, is where we shape the path for our international strategy, we share the journey to redefine beauty with innovation, inclusivity, and sustainability.

Our diverse portfolio boasts 36 international brands, across our four main L'Oréal divisions.
In the United States, we proudly house the headquarters of 14 prestigious brands.

These include CERAVE, KIEHL'S, URBAN DECAY, IT COSMETICS, YOUTH TO THE PEOPLE, RALPH LAUREN, as well as ESSIE, MAYBELLINE, SKINCEUTICALS, NYX PROFESSIONAL MAKE-UP, REDKEN, PULP RIOT, SKINBETTER SCIENCE, and PUREOLOGY.

Each brand holds a unique identity, adding to the diverse array of beauty experiences we bring to our valued consumers.

What You Will Do:

The ideal candidate will have a strong background in 360 advertising & marketing, a deep understanding of storytelling across all marketing touchpoints, as well as a proven track record of developing and executing highly successful campaigns.

The candidate will be one of the first to join L'Oreal USA's in-house creative agency, "L'Agency." This expert team will service 14 of L'Oreal's brands within the portfolio, startingwith a select few including CeraVe-who dominated the recent Super Bowl, ranking #1 by Adweek, AdAge, Forbes as having the best ad and earning the 2024 Super CLIO Award.

L'Oreal is among the top 10 for advertising spend in the US and the candidate will be able to guide how ideas, media, and more synch together in perfect creative harmony.

Key Responsibilities:

Lead the development and execution of creative concepts and 360 advertising campaigns for different brands within the L'Oreal USA portfolioThe development and execution of concepts will live across all marketing channels, including social media, video, TV, experiential activations, influencers, PR, e-comm, and moreDefine and communicate the creative vision, tone, and style for each campaign, ensuring alignment with global brand team's objectives, brand guidelines, and industry trendsTranslate global brand team briefs and insights into compelling 360 concepts that meet strategic objectives and drive resultsPresent creative concepts, pitches, and campaign ideas to key stakeholders, global brand teams, US brand teams, and effectively articulate the strategic rationale and creative vision behind each proposalLead brainstorming sessions and ideation workshops to generate innovative ideas and solutions that push the boundaries of creativity and help global teams find the creative solutions based on needsStay informed on emerging trends, technologies, and best practices, marketing, and incorporate relevant insights into 360 campaign development and execution, as well as ideas that global teams can execute on in real-timeProvide guidance and assist brand teams with external agencies to enhance creative work from agency partners, as neededWho you are:8-14 years of relevant working experienceProven agency successBachelor's degree in Graphic Design, Fine Arts, Advertising, or related fieldProven experience as an art director in an advertising agency or similar environment, with a portfolio showcasing work specifically in the beauty industryStrong visual design skills, with a demonstrated ability to conceptualize and execute creative ideas across various mediumsProficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant design softwareExperience directing and overseeing photo shoots, video shoots, and other production processes, including casting, styling, and location scoutingKnowledge of industry-specific trends, aesthetics, and consumer preferencesExcellent communication and presentation skills, with the ability to articulate creative concepts and provide constructive feedback to team members and brand teamsStrong leadership abilities, with a collaborative and approachable demeanor that fosters teamwork and creativityAbility to thrive in a fast-paced, dynamic environment, manage multiple projects simultaneously, and adapt to changing prioritiesWhat is in it for you:As an integral part of our culture at L'Oréal, wellness is at our core.

We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance Employees receive a stipend for L'Oréal products as well as VIP Access to L'Oréal's Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information as Follows:

Salary Range:
$ The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)Access to other incentive programs such as Bonus, Profit Sharing, etc. All subject to Group's approval and discretionCompetitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More)Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More)Employee Resource Groups (Think Tanks and Innovation Squads)Access to Mental Health & Wellness ProgramsDon't meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways You may just be the right candidate for this or other rolesWe are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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