Growth Marketing Manager - San Jose, United States - McAfee

Description

Role Overview:

We are in search of a dynamic and accomplished professional to join our team as a Growth Marketing Manager, supporting the overarching goals to drive direct to consumer subscriber growth. This role will play a crucial part in implementing and optimizing global campaigns with a specific focus on Paid Social, Programmatic Display and Online Video. The ideal candidate will bring a proven track record in campaign management, a deep understanding of digital advertising platforms, and the ability to drive growth through effective media strategies.

This is a remote position located in the United States. We will only consider candidates currently in the United States and are not offering relocation assistance at this time.

Job Description:

About the role:

• Execute Subscriber Acquisition Marketing Plans: Partner with different teams in the execution of media plans for global, segment-based audiences, mainly focusing on Paid Social, Programmatic Display, and Online Video channels
• New Media Channel Testing: Work closely with marketing leadership and cross-functional teams to identify, assess, and evaluate new media channels and partners, measuring their performance against KPIs to contribute to subscriber growth.
• Performance Analysis: Partner with analytics teams to analyze and validate campaign performance, provide insights and recommendations to enhance overall campaign effectiveness, and deliver regular, insightful reports to internal stakeholders
• Budget Optimization: Partner with internal stakeholders and agency partners to plan, optimize, and manage media budgets on a weekly/monthly/quarterly basis
• Stay Informed and Innovate: Continuously seek opportunities for innovation and improvement in media planning strategies

About you:

• 5+ years of experience in media planning and strategy, preferably with a focus on Paid Social, Programmatic Display, Mobile, and Online Video
• Creative and empathetic thinker; you always think customer first
• You thrive in fast-paced environments and can adapt quickly to shifting priorities
• Experience in testing, evaluating, and scaling new media channels for advertising
• Experience with iterative, creative development with a focus on testing and optimizations (at segment and channel level)
• Previous experience collaborating with external agency relationships and working effectively with cross-functional teams
• Excellent communication, collaboration, and analytical skills

#LI-Remote

Accommodations:

McAfee recognizes and supports its obligation to reasonably accommodate applicants and employees with disabilities. We are here to help. Please let us know if you need a reasonable accommodation for any part of the application, interviewing, hiring, or at any other time during the employment process. Please do not include personal medical information in the email.

Diversity is foundational for our business success. We want to be a workplace of choice for all people and we value the unique perspectives offered by a diverse workforce. McAfee does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, citizenship, disability, protected veteran status, age, ancestry, medical condition, genetic information, marital status, pregnancy, or any other legally protected status. This principle applies to all areas of employment: recruitment and hiring, training, performance evaluations, promotions and transfers, compensation and benefits, and social and recreational programs.

McAfee desires to be an employer of choice with an inclusive environment for all individuals. As part of this goal and in compliance with various laws and regulations, McAfee provides reasonable accommodation to applicants and employees. Requests for reasonable accommodation for applicants and employees are evaluated on a case-by-case basis.

Posting Statement:

McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.

The starting pay range for this position is $107,430.00-$176, McAfee takes into consideration an individual's skillset, experience and location in making final salary determinations. For further details, please discuss with the Talent Acquisition Partner.