Data Analyst - Mertztown, United States - Kantar

Description

We're the world's leading data, insights, and consulting company; we shape the brands of tomorrow by better understanding people everywhere.

Kantar's Profiles division is home to the world's largest audience network.

With access to 170m+ people in over 100 global markets, we offer unrivalled global reach with local relevancy. Validated by industry leading anti-fraud technology, Kantar's Profiles Audience Network delivers the most meaningful data with consistency, accuracy, and accountability - all at speed and scale.

Job Details

Data Analyst, User Engagement

Join our Data Science team as a Mid-Level Data Analyst

In this role, you will contribute to User Acquisition and User Engagement of our Panels using innovative data analytics and data science technology, evolving your skills and staying at the forefront of the data industry. We are seeking candidates with experience in a data-related role, possessing a solid foundation in programming (Python and SQL) and a passion for redefining data into actionable insights.

What you'll do

• Daily Evaluation: Assess support tickets related to Machine Learning models/algorithms developed by the Data Science team.
• Monitoring and Maintenance: Lead all aspects of alerts to ensure the ecosystem's functionality, working with existing models for day-to-day operations and performance.
• Data Analysis: Analyse user acquisition and retention data, identifying weaknesses and bugs in existing models for resolution.
• Analytics and Machine Learning: Run analytics to extract statistics, patterns, and eventually design machine learning models to improve existing technologies.
• Work closely with the development team, contributing to data/statistics tasks for improving user engagement.
• Collaborate with various stakeholders (including the Developer team) to formulate pertinent questions, providing actionable insights and analyses to support decision-making efforts.
• Communicate technical information with both technical and non-technical team members and collaborators.
• Data Transformation: Employ ETL tools like DBT to transform data, making it more accessible to the broader business.
• Use time series graphing services such as Grafana to create visualisations, monitor trends, and identify patterns.
• Define critical metrics to drive improvements in User acquisition and engagement performance.

What you'll bring

• Experience with data-related technologies, including database queries, programming, data mining/wrangling, analysis, and reporting.
• Strong proficiency in SQL, with the ability to read, write, and query effectively.
• A keen curiosity about data, statistics, machine learning, and data science is essential.
• Strong problem-solving skills with an emphasis on product development, logical thinking, and critical analysis.
• Experience with statistical computer languages such as Python, Scala, R, MATLAB.
• Knowledge of statistical techniques and concepts, including regression, properties of distributions, statistical tests, and proper usage.
• Experience using web services and languages, including AWS, EC2, S3, Redshift, DigitalOcean, etc.
• Detail orientated, with a good work ethic and the ability to collaborate across different teams.
• Experience in Excel is a plus.

Benefits include: 25 days annual leave (increasing with tenure), private medical health cash plan, income protection, life assurance, enhanced employer pension contribution; plus award winning voluntary flexible benefits (lifestyle, health, wealth, wellbeing).

Working arrangement: Reading- Hybrid (office at least 2 days a week and remote working).

Kantar Profiles Division

Unleash your potential at Kantar's Profiles division, home to the world's largest audience network.

Join our expert team in survey design, sampling methodologies, and data science, we leverage cutting-edge technology to provide our clients with seamless access to real people and unparalleled insights.

Backed by industry-leading anti-fraud technology, our Profiles Audience Network comprises over 170 million individuals, in more than 100 markets worldwide. Our clients include many of the world's leading brands, who trust us to collect reliable insights.

Be part of a team that shapes the future of panel market research and drives results for brands everywhere

Some key facts:

• Our team is made up of 600 people globally.
• We are present in 27 countries.
• Profiles currently holds a 10% share in the $3b panel industry but we have ambition, a robust 3-year business plan and the financial backing of our private equity owners (Bain Capital) to grow to be the #1 player in this sector.
• We provide an ideal environment for professional growth, offering:
  • A start-up' atmosphere in which you can make a big impact and get credit for it.
  • The chance to learn all aspects of the business and influence the decision-making process.
  • The opportunity to network and learn from highly experienced, senior members of our teams from across the business, globally.

JOIN US

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that's out of the ordinary and join us.

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well-being is taken into consideration.

We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.

Country

Why join Kantar?

We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can understand what drives their decisions, actions, and aspirations on a global scale. And by amplifying our in-depth expertise of human understanding alongside ground-breaking technology, we can help brands find concrete insights that will help them succeed in our fast-paced, ever shifting world.

And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We're dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you're not an exact match, we'd love to receive your application and talk to you about this job or others at Kantar.