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VP Demand Generation - St Cloud, United States - Quadient
Description
Position Title:VP, Demand Generation
Location:
Remote US (preference for eastern US)
The Vice President of Demand Generation develops, organizes, and helps coordinate the global marketing strategy for Quadient software solutions.
The Vice President of Demand Generation is responsible for generating and accelerating qualified pipeline through effective planning and execution of campaigns and marketing initiatives that support new logo sales activities and customer expansion.
The Vice President of Demand Generation oversees the ICA marketing team across North America, Europe, and APAC and is the bridge between the Customer Solution teams, regional sales teams, and global marketing team (corporate, marketing operations, customer experience office) for the sole purpose of driving demand for Quadient's Intelligent Communication Automation solutions – AP and AR automation, Customer Communication Management (CCM) / Customer Experience Management (CXM), and Intelligent Document Automation (IDA).
The Vice President of Demand Generation is a vital link, guaranteeing that the marketing strategy of Quadient software is implemented consistently for customer acquisition, customer retention & expansion, and partner marketing.
The Vice President of Demand Generation is the most senior employee within marketing within their respective solution and reports directly to the CMO.
Responsibilities:
Working closely with the regional sales teams and the global marketing teams on the creation and execution of the go-to-market strategy for the enterprise and small-medium business (SMB) – specifically related to demand generation and thought leadership campaigns within Quadient ICA.
Understanding pipeline funnel dynamics for enterprise and high-velocity sales cycles and making recommendations to optimize both funnels
Driving a marketing mix of physical events, digital programs, and account based marketing strategies
Regularly reporting and presenting the results (ROI) for all marketing campaigns and activities – weekly scorecard, monthly marketing review, and in quarterly reviews (marketing, regional, and solution)
Working with a distributed team to update relevant business systems and monitor lead conversions, by region, by solution, and by segment
Partnering with Mail Related Solutions (MRS) demand generation teams to drive and coordinate cross-selling demand generation campaigns
Segmenting customer base based on firmographics, personas, and business characteristics
Influencing and partnering with Quadient Sales Development Reps (SDRs) to ensure proper campaign follow up and tracking the full the lifecycle of campaigns
Deploying customer-centric programs to drive upsell and usage within existing customers as well as turning customers into advocates (partnering with Customer Success Managers (CSM), CSO and corporate marketing)
Planning and managing physical and digital events for lead generation and maximizing ROI
Sharing best practices across regions, solutions, and with the global marketing team
Creating marketing materials and content to support marketing and campaign activities.
Coordinating with internal experts, such as designers, content authors, product experts and sales to drive and support all campaign activity
Defining and working within a budget and reporting any overspend on a monthly basis
Leading a distributed global marketing department by example – mentoring and coaching a diverse team
Requirements:
Bachelors degree or higher
Minimum 15 years of experience leading marketing communications and/or demand generation for software company at a global level
Experience building global integrated marketing campaigns for a B2B software company focusing on the enterprise market and small-medium business.
The person must understand and demonstrate success for both complex buying cycles of the enterprise market as well as SaaS solutions with shorter sales cycles.
Able to conceptualize, develop, and execute demand generation programsA mixture of strategic, analytical, and execution (hands-on) skills
Proven experience in digital marketing (for SaaS solutions) and account-based marketing strategies
Candidate must have outstanding communication skills and be able to work as part of a global and virtual team
Drive a culture of accountability and track record of partnering with others to develop and execute programs
Must be comfortable with data and using data to present ideas and initiatives
Candidate must have leadership skills to manage, motivate and coach a global (and virtual) marketing team across North America, Europe, and APAC
Individual must be highly detail oriented, however be comfortable not controlling every detail
Experience in Agile Marketing is a huge plus
Prior experience with technologies including; , Drift, 6Sense, Asana, Bynder, and marketing automation solutions such as Eloqua, Hubspot, Marketo, Marketing Cloud or Pardot
This position has a salary range of:
$224, $336,000.00
Quadient, Inc. has standard ranges for all U.S.
based roles, based on function, level, and scope, which are benchmarked against companies of similar size and
growth-stage. To
provide greater transparency to candidates, we share these targets on all job postings
. Final salary offers are determined by multiple factors, which may include (but are not limited to) geographic location and candidate experience and expertise. As such, they may vary from the ranges listed.
Our Benefits Overview
:
Company subsidized Medical, Dental, and Vision Insurance
401(k) Retirement Plan with Strong Company Match
Life & Disability Insurance – Company Sponsored
Paid Vacation, Sick Leave and 12 Company Holidays
Career & Leadership Development
Tuition Reimbursement Program
Company Sponsored Groups
About Quadient
:
At Quadient, we exist to help organizations simplify the connection between their customers and what matters most. From mortgage approvals, medical results, and insurance claims, to accounts receivables, invoices and inbound packages. Quadient has been helping customers since That's right, almost 100 years). We are the driving force behind the world's most meaningful customer experiences.
By focusing on four key solution areas including Customer Experience Management, Business Process Automation, Mail-Related Solutions, and Parcel Locker Solutions, Quadient helps simplify the connection between people and what matters.
Quadient supports hundreds of thousands of customers worldwide in their quest to create relevant, personalized connections and achieve customer experience excellence.
Every day - we help companies manage over 788 million connections with their customers.Our award-winning solutions and best in class customer service are the reasons we have grown to become the driving force behind the world's most meaningful customer experiences.
Because connections matter
We want Quadient to be a place where we are all able to bring our whole selves to work and where our differences are embraced and celebrated.
Our values define how we work as a team:
Empowerment, Passion, Inspiration and Community. They make us
EPIC. Together .
The above position statements are intended to describe the general nature and levels of work being performed by people assigned to this classification.
They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.
Quadient does not accept unsolicited resumes from headhunters, recruitment agencies or fee-based recruitment services. Please do not forward resumes to our jobs alias, Quadient employees or any organization location. Quadient is not responsible for any fees related to unsolicited resumes.
Quadient is an Equal Opportunity Employer, and all qualified applications will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, or any other characteristic protected by law.
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