Digital Marketing Coordinator - New York - The James Beard Foundation Inc

    The James Beard Foundation Inc
    The James Beard Foundation Inc New York

    1 week ago

    Default job background
    Full time
    Description

    Job Title

    About The James Beard Foundation:

    The James Beard Foundation is a vital cultural institution with deep roots honoring and advancing the culinary arts industry. Our mission is to celebrate, support, and elevate the people behind America's food culture and champion a standard of good food anchored in talent, equity, and sustainability.

    We are seeking a highly skilled Digital Marketing Coordinator to join our Marketing and Communications department. As we continue to scale our programs and events, provide education, training, and resources to food and beverage professionals, and push for a more sustainable and equitable industry, our work to promote our cause has never been more critical.

    Key Responsibilities:

    • Platform Management:
      • Manage website content updates and optimization using CMS (Sanity)
      • Implement SEO and accessibility best practices
      • Manage digital asset management system Air
      • Monitor and analyze website performance using GA4
    • Digital Marketing Implementation:
      • Maintain Marcomms editorial calendar
      • Implement digital marketing tactics including email marketing and social media campaigns
    • Content Creation:
      • Create compelling digital content including graphics, videos, and written materials
      • Collaborate with Marketing Managers and Art Director to produce high-quality marketing collateral
    • Analytics and Optimization:
      • Utilize data to share insights with the Marcomms team
      • Continuously explore and implement new tools and best practices in digital marketing
    • Support:
      • Provide ongoing support to marketing team members on existing and new technologies
      • Act as a technical resource for the marketing team within the marketing technology stack

    Requirements:

    • Bachelor's degree in marketing, communications, or a related field preferred
    • 2-4 years of professional experience in marketing or digital marketing
    • Expertise in Google Analytics, CMS management, SEO best practices, Salesforce, Pardot, and social media analytics

    Benefits:

    We offer a dynamic work environment with benefits including medical, dental, and vision coverage, life insurance, flexible spending account, commuter benefits, retirement savings, employee assistance program, tuition reimbursement, and generous paid time off.

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